Slow marketing: Difference between revisions

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	'''Slow Marketing''' is a term that emerged from the expansion of the ] into the arena of marketing and advertising. Canadian journalist, ], describes the movement as being “about quality over quantity in everything from work to food to parenting.”<ref></ref> The notion that quality of personal interaction should trump quantity prompted what may be the first articulations of a theory of slow marketing.		'''Slow Marketing''' is a term that emerged from the expansion of the ] into the arena of marketing and advertising. Canadian journalist, ], describes the movement as being “about quality over quantity in everything from work to food to parenting.”<ref></ref> The notion that quality of personal interaction should trump quantity prompted what may be the first articulations of a theory of slow marketing.

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Slow Marketing is a term that emerged from the expansion of the Slow Movement into the arena of marketing and advertising. Canadian journalist, Carl Honore, describes the movement as being “about quality over quantity in everything from work to food to parenting.” The notion that quality of personal interaction should trump quantity prompted what may be the first articulations of a theory of slow marketing.

Evelyn Rodriguez, a marketer and blogger, may have been the first to coin the term online. In a blog entry titled Slow Food, Slow Sex, Slow Travel...Slow Marketing she wrote that “slow marketing is a focus on human, one-on-one connections.” Likewise, “a Slow Brand,” writes Shannon Clark on his blog, Slow Brand “is one that stands for something, for a consistent promise, for messaging that takes time and has respect for the audience.” Slow marketing may therefore be understood as a movement toward engaged consumption, where the consumer is not alienated from the process, but rather makes decisions about buying conscientiously, based on human connections.

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Revision as of 21:04, 12 January 2014 editLilHelpa (talk \| contribs)Extended confirmed users, Pending changes reviewers413,638 edits Typo fixing and general fixes, typo(s) fixed: emerged out of → emerged from using AWB ← Previous edit		Revision as of 15:07, 7 January 2015 edit undoYobot (talk \| contribs)Bots4,733,870 editsm Tagging using AWB (10703)Next edit →
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			{{notability\|date=May 2009}}
			}}

	'''Slow Marketing''' is a term that emerged from the expansion of the ] into the arena of marketing and advertising. Canadian journalist, ], describes the movement as being “about quality over quantity in everything from work to food to parenting.”<ref></ref> The notion that quality of personal interaction should trump quantity prompted what may be the first articulations of a theory of slow marketing.		'''Slow Marketing''' is a term that emerged from the expansion of the ] into the arena of marketing and advertising. Canadian journalist, ], describes the movement as being “about quality over quantity in everything from work to food to parenting.”<ref></ref> The notion that quality of personal interaction should trump quantity prompted what may be the first articulations of a theory of slow marketing.