| Revision as of 13:53, 3 March 2015 editTerritory war 3 pwner (talk | contribs)85 edits Undid revision 649687299 by 89.213.26.175 (talk)← Previous edit | Revision as of 13:57, 3 March 2015 edit undo89.213.26.175 (talk) Undid revision 649687385 by Territory war 3 pwner (talk)Next edit → | ||
| Line 5: | Line 5: | ||
| | editor_title = Editor | | editor_title = Editor | ||
| | frequency = Monthly | | frequency = Monthly | ||
| | circulation = 30, |
| circulation = 30,501 | ||
| | category = ] | | category = ] | ||
| | company = Simian Publishing | | company = Simian Publishing | ||
| | publisher = Simian Publishing | | publisher = Simian Publishing | ||
| | readership = 122,0404 | |||
| | firstdate = 1994 | | firstdate = 1994 | ||
| | country = United Kingdom | | country = United Kingdom | ||
| Line 15: | Line 16: | ||
| | issn = 1353-3479 | | issn = 1353-3479 | ||
| }} | }} | ||
| '''''Loaded''''' is the original mass-market men's lifestyle magazine. Launched in 1994, the iconic title it became an award-winning publishing sensation, selling more than 450,000 copies at its peak. Relaunched under Editor Aaron Tinney in 2014, the publication focuses on men’s lifestyle through expert writing on motoring, culture, comedy, food, drink, as well as A-list interviews and investigative journalism. | |||
| '''''Loaded''''' is a mass-market men's lifestyle magazine launched in 1994. | |||
| ==History== | ==History== | ||
| ===1990s=== | ===1990s=== | ||
| ''Loaded'' was founded in 1994 by ], ] and ],<ref> {{WebCite|url=http://www.webcitation.org/5vvlW76mI|date =2011-01-22}}</ref> a former deputy editor of the music weekly '']''.<ref> {{WebCite|url=http://www.webcitation.org/5vvlWOIIu|date =2011-01-22}}</ref> It was first published by ] Media. The title of the magazine is believed to be named after the ] song of the same name.{{Citation needed|date=October 2010}} In its early days, the magazine's readership was once memorably described as "50% '']'' readers and 50% '']'' readers".{{Citation needed|date=October 2010}} | ''Loaded'' was founded in 1994 by ], ] and ],<ref> {{WebCite|url=http://www.webcitation.org/5vvlW76mI|date =2011-01-22}}</ref> a former deputy editor of the music weekly '']''.<ref> {{WebCite|url=http://www.webcitation.org/5vvlWOIIu|date =2011-01-22}}</ref> It was first published by ] Media. The title of the magazine is believed to be named after the ] song of the same name.{{Citation needed|date=October 2010}} In its early days, the magazine's readership was once memorably described as "50% '']'' readers and 50% '']'' readers".{{Citation needed|date=October 2010}} | ||
| Brown has described the irreverent comic '']'' as an inspiration for ''Loaded''.<ref> {{WebCite|url=http://www.webcitation.org/5vvlXPXvT|date =2011-01-22}}</ref><ref> {{WebCite|url=http://www.webcitation.org/5vvlY8MYO|date =2011-01-22}}</ref> Brown's fanzine '']'' can be seen as a precursor for ''Loaded'',{{Citation needed|date=March 2009}} as can music journalist ]'s '']'' fanzine, which heavily influenced Brown and ''Loaded''{{Citation needed|date=March 2009}} with its frenetic style and humorous use of captioned photos. | |||
| ''Loaded'' won the prestigious PPA Magazine Of The Year Award two times in a row, in 1995 and 1996. In 2007, ''Loaded'' was voted 49th in Industry website goodmagazine.com's Top 51 Magazines of All Time list, for the "Smartest, Prettiest, Coolest, Funniest, Most Influential, Most Necessary, Most Important, Most Essential, etc."<ref> {{WebCite|url=http://www.webcitation.org/5vvlbvAj4|date =2011-01-22}}</ref> | |||
| Commenting on the magazine's creation, Brown said: "I was told you need 99 straight guys and one weirdo to make a magazine. I did it the other way, I chose 99 weirdos."<ref>, British Library, YouTube {{WebCite|url=http://www.webcitation.org/5vvldUHn7|date =2011-01-22}}</ref> ''Loaded'' captured the ]<ref> {{WebCite|url=http://www.webcitation.org/5vvlYyly2|date =2011-01-22}}</ref> of the 1990s like no other magazine. The original editorial team, notably Martin Deeson, Jon Wilde, Tim Southwell, Mick Bunnage, Rowan Chernin, Pete Stanton and Derek Harbinson, defined the writing that came to be identified with Loaded.<ref></ref> | |||
| The ''Loaded'' style has been cloned numerous times, most obviously by Emap's '']''<ref name="independent"> {{dead link|date=January 2011}}</ref> and '']'',<ref name="independent" /> which became the biggest-selling men's magazine in the US for ]. ''Loaded'' also influenced women's monthlies, with Emap launching '']'', "For girls with a lust for life". In January 2004, IPC launched the weekly '']'', announced as the world's first men's weekly, and Emap quickly followed with '']''. | |||
| ''Loaded'' won the prestigious PPA Magazine Of The Year Award two times in a row, in 1995 and 1996. In 2007, ''Loaded'' was voted 49th in Industry website goodmagazine.com's Top 51 Magazines of All Time list, for the "Smartest, Prettiest, Coolest, Funniest, Most Influential, Most Necessary, Most Important, Most Essential, etc."<ref> {{WebCite|url=http://www.webcitation.org/5vvlbvAj4|date =2011-01-22}}</ref> Despite its influence, sales have dropped in recent years: in the first six months of 2007, Loaded recorded a 35% drop in circulation compared to the first half of 2006.<ref name="new_statesman"> {{WebCite|url=http://www.webcitation.org/5vvlZyY5P|date =2011-01-22}}</ref> However, in February 2010, ''Loaded'' received an ABC circulation figure that was down "just 2% over the period," compared with what ''Media Week'' called "eye-popping falls" for its competitors.<ref>John Reynolds , ''Media Week'', 11 February 2010 {{WebCite|url=http://www.webcitation.org/5vvlcQJvI|date =2011-01-22}}</ref> | |||
| Launch Deputy Editor and later Editor, ], wrote about the early years of ''Loaded'' in ''Getting Away With It'' (Ebury Press, 1998).{{Citation needed|date=October 2010}} James Brown discussed the title at length and the impact it had on '90s culture in the documentary '']'' | |||
| ===2000s=== | ===2000s=== | ||
| Line 33: | Line 27: | ||
| ===2010s=== | ===2010s=== | ||
| ''Loaded'' was bought by its current owner, independent publishers Simian Publishing Ltd in 2014.</ref> | |||
| == |
==Relaunch== | ||
| ''Loaded'' re-launched for its twentieth anniversary in 2014 under editor Aaron Tinney. Tinney appointed self-proclaimed militant feminist ] as a columnist and Lia Nicholls as Deputy Editor, making her the first female with an editor role at the magazine. The re-launch also saw original Loaded writer Martin Deeson return to the magazine. In a feature for Deeson compared Tinney to James Brown, the original "iconoclastic" ''Loaded'' editor.<ref>http://www.independent.co.uk/news/media/press/loaded-has-ditched-the-raunchy-covers--but-is-it-time-for-the-mens-magazine-to-just-let-go-9712964.html</ref> | |||
| Loaded relaunched for its twentieth anniversary in 2014 under editor Aaron Tinney. Tinney appointed Lia Nicholls as Deputy Editor, making her the first female with an editor role at the magazine. The relaunch also saw Tinney take the title back to its iconic roots. Since 2014 he has appointed columnists including John Niven, Howard Marks, Julie Burchill, Peter Crouch, Donal MacIntyre and Jack Dee. In an interview with BBC Radio 4’s Woman’s Hour on the relaunch of the iconic publication, Tinney said the magazine was a celebration of quality writing.<ref>{{cite web|url=http://www.bbc.co.uk/programmes/b04vjh7r|title=Young Men's Attitude To Women|work=bbc.co.uk|date=26 December 2014|accessdate=3 March 2015}}</ref> In a feature for The Independent Deeson compared Tinney to James Brown, the original "iconoclastic" Loaded editor.<ref>{{cite web|url=http://www.independent.co.uk/news/media/press/loaded-has-ditched-the-raunchy-covers--but-is-it-time-for-the-mens-magazine-to-just-let-go-9712964.htmltitle=Loaded has ditched the raunchy covers - but is it time for the men's magazine to just let go?|work=independent.co.uk|date=4 September 2014|accessdate=3 March 2015}}</ref> In February 2015 Loaded posted an ABC figure of 30,510, making its readership 122,040. It was the first time in two-and-a-half years Loaded had posted an improved ABC figure.<ref>{{cite web|url=http://www.pressgazette.co.uk/mens-magazine-abcs-second-half-2014-zoo-halts-decline-and-loaded-publishes-new-sales-figure|title=Men's magazine ABCs, second half of 2014: Zoo halts decline and Loaded publishes new sales figure|work=pressgazette.co.uk|date=12 February 2015|accessdate=3 March 2015}}</ref> Loaded is currently expanding its distribution in America. | |||
| ==ZIP Magazine== | |||
| Previous ''Loaded'' owner ] launched a weekly sister title, '']'' in 2013. The magazine only ran for nine issues before being sold to Ooyeah Ltd.<ref>{{cite web|title=ZIP Magazine|url=http://zipmagazine.co.uk/|work=Home page|publisher=OOYEAH LTD|accessdate=9 August 2013}}</ref> | |||
| ==Notable Cover Stars== | |||
| ==Controversy== | |||
| Al Pacino (November 2014) | |||
| In the May 2008 issue of Loaded the editorial team had to print an apology to ] after claiming in an earlier issue that Heinz had produced a version of ] especially for the German market that consisted solely of tiny pasta shaped ]s.<ref>http://www.theguardian.com/media/mediamonkeyblog/2008/apr/07/monkeysdiaryfromthemediagu18</ref> | |||
| Idris Elba (December 2014) | |||
| Ben Affleck (January 2015) | |||
| Kasabian (February 2015) | |||
| Lea Seydoux (March 2015) | |||
| == |
==Awards== | ||
| In 2015 the relaunched Loaded was nominated for two PPA (Professional Publishers Association) Awards. Editor Aaron Tinney was nominated for Gamechanger Of The Year 2015 and Simian Publishing was nominated for Best Media Owner For New Talent.<ref>{{cite web|url=http://www.ppa.co.uk/events/newtalent2015/shortlist/|title=New Talent Shortlist|work=ppa.co.uk|date=10 February 2015|accessdate=3 March 2015}}</ref> | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
| ==References== | ==References== | ||
Revision as of 13:57, 3 March 2015
| Editor | Aaron Tinney |
|---|---|
| Categories | Men's magazines |
| Frequency | Monthly |
| Circulation | 30,501 |
| Publisher | Simian Publishing |
| First issue | 1994 |
| Company | Simian Publishing |
| Country | United Kingdom |
| Language | English |
| Website | www.loaded.co.uk |
| ISSN | 1353-3479 |
Loaded is the original mass-market men's lifestyle magazine. Launched in 1994, the iconic title it became an award-winning publishing sensation, selling more than 450,000 copies at its peak. Relaunched under Editor Aaron Tinney in 2014, the publication focuses on men’s lifestyle through expert writing on motoring, culture, comedy, food, drink, as well as A-list interviews and investigative journalism.
History
1990s
Loaded was founded in 1994 by Mick Bunnage, Tim Southwell and James Brown, a former deputy editor of the music weekly New Musical Express. It was first published by IPC Media. The title of the magazine is believed to be named after the Primal Scream song of the same name. In its early days, the magazine's readership was once memorably described as "50% Sun readers and 50% Guardian readers".
Loaded won the prestigious PPA Magazine Of The Year Award two times in a row, in 1995 and 1996. In 2007, Loaded was voted 49th in Industry website goodmagazine.com's Top 51 Magazines of All Time list, for the "Smartest, Prettiest, Coolest, Funniest, Most Influential, Most Necessary, Most Important, Most Essential, etc."
2000s
Loaded was edited by Martin Daubney from August 2003 to October 2010. Between 2003-2006, Loaded won numerous industry awards for design and journalism, including 'best designed fashion pages' at the Magazine Design Awards, for a spread of dogs photographed wearing jewellery. Loaded staff writer Jeff Maysh won five industry awards for journalism, including MJA Feature Writer of the Year, and PTC New Monthly Consumer Journalist of the year.
2010s
Loaded was bought by its current owner, independent publishers Simian Publishing Ltd in 2014.[
Relaunch
Loaded relaunched for its twentieth anniversary in 2014 under editor Aaron Tinney. Tinney appointed Lia Nicholls as Deputy Editor, making her the first female with an editor role at the magazine. The relaunch also saw Tinney take the title back to its iconic roots. Since 2014 he has appointed columnists including John Niven, Howard Marks, Julie Burchill, Peter Crouch, Donal MacIntyre and Jack Dee. In an interview with BBC Radio 4’s Woman’s Hour on the relaunch of the iconic publication, Tinney said the magazine was a celebration of quality writing. In a feature for The Independent Deeson compared Tinney to James Brown, the original "iconoclastic" Loaded editor. In February 2015 Loaded posted an ABC figure of 30,510, making its readership 122,040. It was the first time in two-and-a-half years Loaded had posted an improved ABC figure. Loaded is currently expanding its distribution in America.
Notable Cover Stars
Al Pacino (November 2014) Idris Elba (December 2014) Ben Affleck (January 2015) Kasabian (February 2015) Lea Seydoux (March 2015)
Awards
In 2015 the relaunched Loaded was nominated for two PPA (Professional Publishers Association) Awards. Editor Aaron Tinney was nominated for Gamechanger Of The Year 2015 and Simian Publishing was nominated for Best Media Owner For New Talent.
References
- Loaded magazine founder James Brown has joined Sumo.tv | Media | MediaGuardian Template:WebCite
- Interview: James Brown, the former editor of Loaded magazine | Business | The Guardian Template:WebCite
- GOOD Magazine | Goodmagazine - The 51 Best* Magazines Ever Template:WebCite
- Martin Daubney: My Life In Media", The Independent, 9 October 2006 Template:WebCite
- "I hit the jackpot - with help from lottery winner's auntie", Press Gazette, 14 August 2007 Template:WebCite
- About Loaded, Official website Template:WebCite
- Loaded has fourth owner in three years with plan for more 'stylised and subtle' approach
- "Young Men's Attitude To Women". bbc.co.uk. 26 December 2014. Retrieved 3 March 2015.
- independent.co.uk. 4 September 2014 has ditched the raunchy covers - but is it time for the men's magazine to just let go? http://www.independent.co.uk/news/media/press/loaded-has-ditched-the-raunchy-covers--but-is-it-time-for-the-mens-magazine-to-just-let-go-9712964.htmltitle=Loaded has ditched the raunchy covers - but is it time for the men's magazine to just let go?. Retrieved 3 March 2015.
{{cite web}}: Check|url=value (help); Missing or empty|title=(help) - "Men's magazine ABCs, second half of 2014: Zoo halts decline and Loaded publishes new sales figure". pressgazette.co.uk. 12 February 2015. Retrieved 3 March 2015.
- "New Talent Shortlist". ppa.co.uk. 10 February 2015. Retrieved 3 March 2015.
External links
Categories: