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| {{Infobox person | {{Infobox person | ||
| | name = Mark Ghuneim | | name = Mark Ghuneim | ||
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| | caption = Mark Ghuneim | | caption = Mark Ghuneim | ||
| |birth_date = {{Birth date and age|1962|9|3|mf=yes}} | |||
| |birth_place = ], ] | |birth_place = ], ] | ||
| | occupation = General Manager of ] Curator | | occupation = General Manager of ] Curator | ||
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| '''Mark Ghuneim''' is an American internet entrepreneur. Currently the general manager of ] Curator, he is the founder and CEO of ],<ref>, ''BusinessWeek'' Sept 26, 2005</ref> a digital marketing agency and technology incubator, and ],<ref name="bruno">, ''Billboard''</ref> a social-media tracking service.<ref name="adage">Simon Dumenco, , ''AdAge'', October 13, 2010</ref> He was previously senior vice president of online and emerging technology at ], working with artists such as ], ], ], ], and ].<ref>Billboard Magazine, 'ConnecteD, A Key to Web Extras', Oct 26, 2002, p.49</ref> | '''Mark Ghuneim''' is an American internet entrepreneur. Currently the general manager of ] Curator, he is the founder and CEO of ],<ref>, ''BusinessWeek'' Sept 26, 2005</ref> a digital marketing agency and technology incubator, and ],<ref name="bruno">, ''Billboard''</ref> a social-media tracking service.<ref name="adage">Simon Dumenco, , ''AdAge'', October 13, 2010</ref> He was previously senior vice president of online and emerging technology at ].<ref>Billboard Magazine, 'ConnecteD, A Key to Web Extras', Oct 26, 2002, p.49</ref> | ||
| == |
==Career== | ||
| {{reliable sources|section|date=February 2015}} | |||
| ⚫ | Born and raised in ], Ghuneim began his career as program director and VJ at the 21st Street video nightclub Private Eyes |
||
| ⚫ | Born and raised in ], Ghuneim began his career as program director and VJ at the 21st Street video nightclub Private Eyes.<ref>{{Citation | title = Rays of light: Madonna and the music video club, 1984 | date = Mar 22, 2012 | url = http://theboweryboys.blogspot.com/2012/03/rays-of-light-madonna-and-music-video.html}}</ref> After briefly working for ] creating on-air promotional spots and background visuals for "]," Ghuneim became director of press and video promotion for ], a British independent label. His early career in music and video continued as he became vice president of video promotion for ]. He also was Associate Producer of the ] documentary "Gouge" for Britain's ] television.<ref>https://www.linkedin.com/pub/mark-ghuneim/64/59b/206</ref>{{Self-published source|date=February 2015}} | ||
| ==Sony Music== | |||
| Ghuneim spent 16 years at ] in a variety of positions culminating with the title of Senior Vice President of Online & Emerging Technologies for Sony’s ]. His responsibilities were expanded to include all of ]'s online services, including ], ], ], ] and ]. Ghuneim created and implemented online marketing campaigns for ], working closely with artists such as ], ], ], ], ], ], ], ] and ]. | |||
| ⚫ | Ghuneim's tenure at Sony Music occurred as the music industry felt the growing influence of the internet and its effect on music distribution and consumption. Ghuneim pioneered initiatives at Sony Music that including formation of an online and emerging-technologies group to innovations in online marketing and promotion, social networking and community management.<ref name="adage" /> Under his leadership SonyMusic.com became a Top 10 comScore and Media Metrix destination.<ref>http://www.musicdish.com/mag/index.php3?id=9887</ref><ref></ref> | ||
| ⚫ | Ghuneim spent 16 years at ].{{cn|date=February 2015}} Ghuneim created and implemented online marketing campaigns for ]. Ghuneim's tenure at Sony Music occurred as the music industry felt the growing influence of the internet and its effect on music distribution and consumption. Ghuneim pioneered initiatives at Sony Music that including formation of an online and emerging-technologies group to innovations in online marketing and promotion, social networking and community management.<ref name="adage" /> Under his leadership SonyMusic.com became a Top 10 comScore and Media Metrix destination.<ref>http://www.musicdish.com/mag/index.php3?id=9887</ref>{{fv|date=February 2015}}<ref></ref>{{fv|date=February 2015}} | ||
| ==Wiredset== | |||
| In 2004, Ghuneim left Sony Music Entertainment to launch ], a start-up digital services company for television networks, movie companies, publishers and emerging brands. Headquartered in the meatpacking district of ], with offices in ] and ], Wiredset offered a range of services from marketing to production to ] companies. Clients included ], ], ], ], ], Oxygen, ], ], ], ] and consumer brands such as ], ], ] and ].<ref name="bruno" /> | |||
| Wiredset also served as an incubator for emerging digital technologies, including Infofilter, a social-media analytics tool launched in 2006. At the time only two social sources - ] and ] - offered available ]s. As ] emerged, Infofilter evolved into a robust social analytics tool, rebranded as ] in 2007.<ref name="adage" /><ref></ref> | |||
| In 2004, Ghuneim left Sony Music Entertainment to launch ], a start-up digital services company for television networks, movie companies, publishers and emerging brands. | |||
| ==Trendrr== | |||
| ], a ] (SaaS) providing social media insights, became Wiredset’s primary business in 2009.<ref></ref> Trendrr product enhancements enabled users to measure conversation and activity across ], blogs, news sites, social networks, search engines, sales and location-based services. Trendrr’s client roster expanded to include ], ], ], and ]. The company was granted U.S. Patent 8,271,429 for its system and method for collecting and processing data. | |||
| ⚫ | Ghuneim became recognized throughout the industry as an expert in the convergence between television and ] engagement or social TV, frequently keynoting and moderating at conferences such as UBiQ Paris,<ref></ref> ],<ref>http://natpemarket.com/conference/speakers/bios/?speaker_id_string=6175:nLA0wcXa068GkT9FarHisA**</ref> ]<ref>http://schedule-mipcom.mipworld.com/site/GB/Conferences/Speakers_sheet,Mark_Ghuneim,I313,Zoom-c2d144157ec1ba14aeace2a0abd4f148.htm</ref> and ]. He had key insight into social TV and engagement as the use of these metrics gained strong momentum among television networks, producers and brands.<ref>, ''Forbes''</ref> | ||
| ⚫ | Ghuneim became recognized throughout the industry as an expert in the convergence between television and ] engagement or social TV, frequently keynoting and moderating at conferences such as UBiQ Paris,<ref></ref> ],<ref>http://natpemarket.com/conference/speakers/bios/?speaker_id_string=6175:nLA0wcXa068GkT9FarHisA**</ref> ]<ref>http://schedule-mipcom.mipworld.com/site/GB/Conferences/Speakers_sheet,Mark_Ghuneim,I313,Zoom-c2d144157ec1ba14aeace2a0abd4f148.htm</ref> and ]. He had key insight into social TV and engagement as the use of these metrics gained strong momentum among television networks, producers and brands.<ref>, ''Forbes''</ref> | ||
| "A socially engaged TV audience is the most powerful marketing team networks have ever had," Ghuneim told AdAge in 2012. "Social TV gives us the opportunity to understand and leverage an audience's emotional attachment to a show, because TV is no longer a one-sided experience. Finally all our shouting at the TV can actually be heard. Brands that are smart enough to listen and leverage that emotional response can unlock valuable attention from an audience that actually cares."<ref>, ''AdAge''</ref> | |||
| ⚫ | Trendrr was acquired by Twitter in August 2013.<ref>, ''CNet'', August 28, 2013</ref> The amount of the financial transaction was not disclosed.<ref></ref> | ||
| In May 2013, Curatorr became a Twitter Certified Product, joining a list of partners that includes ] and ].<ref></ref> In July 2013, Trendrr released a widely cited study that concluded ] had five times as much TV-related social activity as the total of all other social networks that Trendrr measured.<ref></ref><ref>, ''The Guardian''</ref> | |||
| ⚫ | Ghuneim subsequently became General Manager of Twitter’s Curator, a position he currently{{when|date=February 2015}} holds.{{cn|date=February 2015}} | ||
| ==Twitter== | |||
| ⚫ | Trendrr was acquired by Twitter in August 2013.<ref>, ''CNet'', August 28, 2013</ref> The amount of the financial transaction was not disclosed.<ref></ref> |
||
| ⚫ | Ghuneim subsequently became General Manager of Twitter’s Curator, a position he currently holds. | ||
| In 1997, Ghuneim founded Hacked.net, one of the first digital resources devoted to online security.<ref>http://thetvoftomorrowshow.com/speakers/mark-ghuneim</ref> | |||
| ==Politics and social advocacy== | |||
| ==Politics== | |||
| A longtime privacy advocate, Ghuneim has worked with the ] and ] to |
A longtime privacy advocate,{{cn|date=February 2015}} Ghuneim has worked with the ] and ] to oppose surveillance in public spaces.<ref>Denny Lee, , ''NY Times'', Oct 31, 1999</ref> | ||
| ==Personal life== | ==Personal life== | ||
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| Mark Ghuneim | |
|---|---|
| File:Mark ghuneim.jpgMark Ghuneim | |
| Born | (1962-09-03) September 3, 1962 (age 62) New York City, New York |
| Occupation | General Manager of Twitter’s Curator |
| Website | |
Mark Ghuneim is an American internet entrepreneur. Currently the general manager of Twitter’s Curator, he is the founder and CEO of Wiredset, a digital marketing agency and technology incubator, and Trendrr, a social-media tracking service. He was previously senior vice president of online and emerging technology at Sony Music Entertainment.
Career
 | Some of this section's listed sources may not be reliable. Please help improve this article by looking for better, more reliable sources. Unreliable citations may be challenged and removed. (February 2015) (Learn how and when to remove this message) |
Born and raised in New York City, Ghuneim began his career as program director and VJ at the 21st Street video nightclub Private Eyes. After briefly working for MTV creating on-air promotional spots and background visuals for "120 Minutes," Ghuneim became director of press and video promotion for Beggars Banquet/XL/4AD Records, a British independent label. His early career in music and video continued as he became vice president of video promotion for Columbia Records. He also was Associate Producer of the Pixies documentary "Gouge" for Britain's Channel 4 television.
Ghuneim spent 16 years at Sony Music Entertainment. Ghuneim created and implemented online marketing campaigns for Columbia Records. Ghuneim's tenure at Sony Music occurred as the music industry felt the growing influence of the internet and its effect on music distribution and consumption. Ghuneim pioneered initiatives at Sony Music that including formation of an online and emerging-technologies group to innovations in online marketing and promotion, social networking and community management. Under his leadership SonyMusic.com became a Top 10 comScore and Media Metrix destination.
In 2004, Ghuneim left Sony Music Entertainment to launch Wiredset, a start-up digital services company for television networks, movie companies, publishers and emerging brands.
Ghuneim became recognized throughout the industry as an expert in the convergence between television and second-screen engagement or social TV, frequently keynoting and moderating at conferences such as UBiQ Paris, NATPE, MIPCOM and PromaxBDA. He had key insight into social TV and engagement as the use of these metrics gained strong momentum among television networks, producers and brands.
Trendrr was acquired by Twitter in August 2013. The amount of the financial transaction was not disclosed.
Ghuneim subsequently became General Manager of Twitter’s Curator, a position he currently holds.
In 1997, Ghuneim founded Hacked.net, one of the first digital resources devoted to online security.
Politics
A longtime privacy advocate, Ghuneim has worked with the American Civil Liberties Union and New York Civil Liberties Union to oppose surveillance in public spaces.
Personal life
Ghuneim has guest lectured at universities including UCLA, NYU, and Columbia, and contributed articles as well as interviews on emerging online trends in digital media. Ghuneim’s photographs have appeared in publications such as New Musical Express, Time Out magazine, New York magazine and Vogue Brazil magazine.
References
- Tagging: Keeping Tabs on the Net, BusinessWeek Sept 26, 2005
- Billboard.biz Q&A: Wiredset Founder Mark Ghuneim, Billboard
- ^ Simon Dumenco, Why Real-Time Marketing Matters Now, AdAge, October 13, 2010
- Billboard Magazine, 'ConnecteD, A Key to Web Extras', Oct 26, 2002, p.49
- Rays of light: Madonna and the music video club, 1984, Mar 22, 2012
- https://www.linkedin.com/pub/mark-ghuneim/64/59b/206
- http://www.musicdish.com/mag/index.php3?id=9887
- TRENDRR Announce 194% Increase in YOY Social TV Activity
- http://natpemarket.com/conference/speakers/bios/?speaker_id_string=6175:nLA0wcXa068GkT9FarHisA**
- http://schedule-mipcom.mipworld.com/site/GB/Conferences/Speakers_sheet,Mark_Ghuneim,I313,Zoom-c2d144157ec1ba14aeace2a0abd4f148.htm
- Social TV: What Casey Anthony And Jersey Shore Teach About A New Metric, Forbes
- Twitter buys social media, TV analytics firm Trendrr, CNet, August 28, 2013
- Twitter's new sound-alike acquisition is analytics firm Trendrr
- http://thetvoftomorrowshow.com/speakers/mark-ghuneim
- Denny Lee, Watching The Watchers, NY Times, Oct 31, 1999
- Joe Kohen, New York Chapter New Media, New Music, New Money Panel, Life, Jul 23, 2008
- Brian Stelter, Water-Cooler Talk About the Water-Cooler Effect,New York Times, Feb. 24, 2010
- David Carr, A Media False Alarm Over the T.S.A., New York Times, November 28, 2010
- Jenna Wortham, 'Lost' Fans Suffer From Blabbermouths Online, New York Times, May 21, 2010