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| |notable_work="Delusions of Grandeur' |
|notable_work="Delusions of Grandeur' <br>"]" (Tribune, Development EP, 2011-2012)<br>']'' (ABC, host and EP, 2001–2010)<br>'']'' (Fox and CW, host and EP, 2010–2011 )<br>Next Step Campus Music Tour (host, producer 2007 - ) (executive producer, 2010- ) | ||
| }} | }} | ||
| '''Jake Sasseville''' (born November 30, 1985) is an American broadcaster and journalist. He has hosted his own talk show, ''The Edge with Jake Sasseville''. | |||
| '''Jake Sasseville''' (born November 30, 1985) is an American media propietor, television host, producer, writer, director, author, entrepreneur, speaker and philanthropist. He became well known as the youngest host ever in late night broadcast TV history on ABC affiliates after Jimmy Kimmel Live! at age 21.<ref>{{cite web|url=http://jakesasseville.wordpress.com/|title=Over The Edge With Jake Sasseville|work=Over The Edge With Jake Sasseville}}</ref> He is currently the president and CEO of his development and production studio, JAKE INC. | |||
| Sasseville first attempted to pitch a talk show in 2005, but was unsuccessful until partnering with Madison Avenue in order to help with financing.<ref>{{cite web|url=http://adage.com/article/madisonvine-news/brands-find-late-night-relief-sasseville/123318/|title=Brands Find Late-Night Relief in 'Sasseville'|author=Emily Bryson York.|date=24 January 2008|work=adage.com}}</ref> <ref>{{cite web|url=http://www.inc.com/donna-fenn/2008/07/how_much_chutzpah_is_too.html|title=Too Much Chutzpah?|work=Inc.com}}</ref> He has written the book ''Slightly Famous'', his first book.<ref>{{cite web|url=http://www.cityofsass.com/slightly-famous/|title=Profoundly Human - The Human Side of News + Entertainment|work=cityofsass.com}}</ref> | |||
| Sasseville was named by the White House as one of the top entrepreneurs in America in 2012.<ref>{{cite web|url=http://www.nbcchicago.com/blogs/inc-well/Four-Local-Startups-Honored-by-White-House-134110528.html|title=Four Local Startups Honored by White House|work=NBC Chicago}}</ref> | |||
| Sasseville was named by the White House as one of the top entrepreneurs in America in 2012.<ref>{{cite web|url=http://www.nbcchicago.com/blogs/inc-well/Four-Local-Startups-Honored-by-White-House-134110528.html|title=Four Local Startups Honored by White House|work=NBC Chicago}}</ref> He's a frequent keynote speaker, selected engagements include , the , , the United Nations World Food Program<ref>{{cite web|url=http://www.prweb.com/releases/2006/05/prweb385551.htm|title=Jake Sasseville, 20-Year-Old Host and TV Producer, Takes Show on the Road to Africa|date=16 May 2006|work=PRWeb}}</ref> among others. | |||
| He lives in New York City. | He lives in New York City. | ||
| == |
==Biography== | ||
| Sasseville describes himself as a member of the Baha'i Faith.<ref>{{cite web|url=http://www.rentcafe.com/blog/cities/chicago-il/chicago-businesses-honored-at-the-white-house/|title=Chicago businesses honored at the White House|work=RENTCafe rental blog}}</ref> His father is French Canadian and his mother is a descendant of the Mi'kmaq Native American tribe. | |||
| He has become friends with Roseanne Barr, Rainn Wilson, Philadelphia 76ers owner Pat Croce, controversial AshleyMadison.com Founder Noel Biederman and best-selling author Tim Ferriss.<ref>{{cite av media|url=https://www.youtube.com/watch?v=JnFY6P9Sg14|title=Jake Sasseville and Roseanne Barr hanging out.|date=15 July 2012|work=YouTube}}</ref><ref>{{cite web|url=http://blip.tv/cityofsass/rainn-wilson-best-of-the-edge-3295605|title=Watch Rainn Wilson: Best of The Edge - City of Sass Episodes - Comedy Videos - Blip|work=blip.tv}}</ref><ref>{{cite web|url=https://twitter.com/pat_croce/status/73375159926521857|title=Pat Croce on Twitter|work=Twitter}}</ref> He's lived in New York City as his primary residence since 2004, but says that he prefers a "lease free lifestyle," opting for extended stays in San Francisco, London, Munich, Tel Aviv, Dublin and the island of Culebra.<ref>{{cite web|url=http://www.cityofsass.com/2011/02/how-living-without-a-lease-is-saving-me-10000/|title=Profoundly Human - The Human Side of News + Entertainment|work=cityofsass.com}}</ref> | |||
| ] | ] | ||
| Sasseville grew up in |
Sasseville grew up in ], and attended ]<ref>{{cite web|url=http://www.pressherald.com/news/lewiston-kid-living-a-tv-dream_2010-08-05.html|title=– Lewiston ‘kid’ living a TV dream|work=pressherald.com}}</ref> He attended ] in Auburn.<ref></ref> At age 13, Sasseville took up magic, taking lessons weekly with local Maine magician Bob Nixon. He began performing card magic and stage magic a few months later.<ref>{{cite web|url=http://news.google.com/newspapers?nid=1914&dat=20011020&id=J45GAAAAIBAJ&sjid=XfMMAAAAIBAJ&pg=3870,3690093|title=Sun Journal - Google News Archive Search|work=google.com}}</ref> Both shows passed on Sasseville as guest, despite the fact that at age 14, he was one of the youngest to join the Society of American Magicians.<ref>{{cite web|url=http://magicsam.com/|title=The Society of American Magicians|work=magicsam.com}}</ref> Sasseville continued performing throughout high school, as a means to fund his local access TV show. | ||
| He attended ] in Auburn.<ref></ref> He left Maine when he was 15 to study abroad in France, something he initiated on his own.<ref>{{cite web|url=http://news.google.com/newspapers?nid=1914&dat=20030321&id=5kspAAAAIBAJ&sjid=V2oFAAAAIBAJ&pg=4062,3752043|title=Sun Journal - Google News Archive Search|work=google.com}}</ref> | |||
| He received remarkably low scores on his SATs (880) in high school, despite taking the test three times, which prevented him from getting into any of the colleges he applied to (he applied to nine). He applied and got into ] <ref>{{cite web|url=http://www.sunjournal.com/node/711774|title=Login - sunjournal.com|work=sunjournal.com}}</ref> and transferred to ] <ref></ref> in New York City for two and a half years, before dropping out of college to pursue his career full-time. | |||
| Sasseville has openly struggled with his weight, weighing in at his largest of 325 pounds and a size 54-inch waist. He lost {{convert|100|lb}} through low carb diet, exercise and meditation.<ref name="pressherald.com">{{cite web|url=http://www.pressherald.com/news/lewiston-kid-living-a-tv-dream_2010-08-05.html|title=– Lewiston ‘kid’ living a TV dream|work=pressherald.com}}</ref> | |||
| ==Career== | |||
| Creatively, Sasseville has become known for evolving TV genre formulas, such as the reality-talk formula as seen on "The Edge.".<ref>{{cite web|url=http://upstart.bizjournals.com/companies/media/2008/02/11/awkward-questions-forjake-sasseville.html?page=all|title=Awkward Questions for...Jake Sasseville|date=11 February 2008|work=Upstart Business Journal}}</ref> He launched Late Night Republic on CW and FOX, one of the first crowd-sourced and created late night talk shows ever.<ref name="deathandtaxesmag.com">{{cite web|url=http://www.deathandtaxesmag.com/29473/jake-sasseville-takes-late-night-on-the-road-builds-schools-in-southeast-asia/|title=Jake Sasseville Takes Late-Night On The Road, Builds Schools In Southeast Asia|work=Death and Taxes}}</ref> In 2012, he created "Delusions of Grandeur" which has elements of reality and sitcom combined.<ref name="ap.org">{{cite web|url=http://bigstory.ap.org/article/actor-comedian-jake-sasseville-launches-web-series|title=Actor-comedian Jake Sasseville launches web series|work=The Big Story}}</ref> | |||
| Sasseville is the creator, executive producer and star of the loosely scripted sitcom "Delusions of Grandeur," which, after it was cancelled by ABC Family in 2012, grew to an audience of 250,000 viewers an episode after just four weeks online.<ref></ref> He was the host and executive producer of '']'' on CW and Fox which ran from 2010-2012,<ref>{{cite web|url=http://www.ypulse.com/post/view/ypulse-interview-jake-sasseville-late-night-republic|title=Ypulse Interview: Jake Sasseville, Late Night Republic|work=ypulse.com}}</ref> and the host of '']'' which ran from 2007-2010. At its peak on ABC affiliates, "The Edge" broke 1.0 AA18-34 ratings, without any traditional promotion.<ref name="illuminatimaster">{{cite web|url=http://stayfamous.net/jake-sasseville-aint-bragging-hes-done-it/|title=Jake Sasseville ain’t bragging, he’s done it|author=illuminatimaster|work=stayfamous.net}}</ref> | |||
| Agencies and brands include Overstock.com, State Farm, Starwood Hotels, Invisalign Teen, Ford Motor Company, Pringles/P&G, FRS Energy, Grey Advertising, Optimedia, Davie Brown, Translation, Hill and Knowlton, OMD, Alliance Agency, Cohn and Wolfe, RF Binder, Oglivy and Mather, Dunkin Donuts, AirTran Airways, Bedhead, Coca-Cola (Fuze), Denny's.<ref>{{cite web|url=http://adage.com/article/media/p-g-sought-small-scale-pringles-tv-strategy/145500/|title=Why P&G Sought Small Over Scale in Pringles TV Strategy - Media - Advertising Age|author=Brian Steinberg.|date=23 August 2010|work=adage.com}}</ref><ref>{{cite web|url=http://blip.tv/cityofsass/the-edge-with-jake-airtran-675073|title=Watch The Edge with Jake Airtran - City of Sass Episodes - Comedy Videos - Blip|work=blip.tv}}</ref><ref>{{cite web|url=http://blip.tv/cityofsass/season-1-episode-2-act-2-jake-pitches-ford-704374|title=Watch Season 1 Episode 2 Act 2 Jake Pitches Ford - City of Sass Episodes - Comedy Videos - Blip|work=blip.tv}}</ref><ref>{{cite web|url=http://www.ypulse.com/post/view/brands-flocking-to-jake-sassevillewanna-meet-him|title=Brands Flocking To Jake Sasseville…Wanna Meet Him?|work=ypulse.com}}</ref><ref>{{cite av media|url=https://www.youtube.com/watch?v=C5cIwhp8zLA&list=WL7FBD018A5729AB11|title=Fuzed Beverage- National Cinema Spot|date=28 October 2009|work=YouTube}}</ref><ref>{{cite web|url=http://www.ereleases.com/pr/revolution-televised-late-night-republic-starring-jake-sasseville-launches-cycle-grown-march-17-2011-48589|title=The Revolution Is Being Televised: Late Night Republic, Starring Jake Sasseville, Launches Its Next Cycle, All Grown Up, on March 17, 2011|work=ereleases.com}}</ref> | |||
| He was executive producer to music campus tours that featured Kanye West, One Republic, Guster, J. Cole, Fabolous, We the Kings, Third Eye Blind. The tours were sponsored by Pringles, Crocs, Ford, Xbox and FRS Healthy Energy and ran from 2007 to 2011.<ref name="illuminatimaster"/><ref>{{cite web|url=http://www.vermontcynic.com/2.11610/jake-sasseville-a-new-type-of-talk-show-host-1.1610662?pagereq=2#.Ub8gU2TwI0M|title=vermontcynic.com|work=vermontcynic.com}}</ref> | |||
| === Delusions of Grandeur (2012- === | |||
| Delusions of Grandeur is an American television series that premiered on Blip.TV on October 4, 2012. Created by and starring Jake Sasseville, Delusions is a reality-sitcom following Jake Sasseville and his rise to fame, we're just never sure how much of it is real.<ref>{{cite web|url=http://www.firstpost.com/topic/organization/abc-jake-sassevilles-delusions-of-grandeur-behind-the-scenes-o-video-16vzYs7cBC8-53106-1.html|title=Jake Sasseville's Delusions of Grandeur. Behind the scenes of the first day of filming|work=firstpost.com}}</ref> The show's first season was shot and based in Chicago, and the story is told from several points of view, including actors who play the real people in Jake's life, an on-going pre-production conversation between Sasseville and his long time collaborator David Sonkin, numerous asides where Sasseville speaks directly to camera, and the point of view of the production crew.<ref>{{cite web|url=http://www.taradefrancisco.com/blog/page/3/|title=Blog|work=Tara DeFrancisco}}</ref> The series was initially heavily scripted, but Sasseville and Sonkin decided the series was best served with a loose outline. | |||
| As is reflective of the series following Jake's real life, season 2 will represent his move back to New York City. The show's premise and major aspects of the main character were inspired by some of 26-year-old Sasseville's real-life experiences.<ref name="ap.org"/> | |||
| ===''Late Night Republic (2010-2011)''=== | |||
| {{main|Late Night Republic}} | |||
| On August 6, 2010, Sasseville launched a new show, ''Late Night Republic'', on more than 50 Fox and CW stations throughout the United States. He said that the new show is more reflective of his maturity. "The humor I used to have was indicative of the age I was at the time,” he said.<ref name="pressherald.com"/> | |||
| The show airs one night a week on Fox, MyTV, and CW stations. Since Sasseville’s production company secures deals with individual stations, timeslots vary by city and average a midnight timeslot. In September 2010, Sasseville launched a publicity campaign to keep the show on the air in San Diego, California, after ratings put ''Late Night Republic's'' standing in peril on the ] station.<ref name="annyh.ruth">{{cite web|url=http://www.sdentertainer.com/lifestyle/television-lifestyle/san-diego-late-night-tv-show-danger/|title=San Diego Late Night TV show in danger|author=Anny H. Ruth|work=sdentertainer.com}}</ref> | |||
| Sasseville has said that some show content will come directly from viewers, who may offer content and ideas over ], adding that by 2011, the show will be "exclusively" produced by viewers.<ref name="ypulse.com"></ref> He has indicated that the audience ] is 16-to-30-years of age. | |||
| Early episodes featured interviews with comedian and actor ] and actress ], along with a variety of sketch comedy, interview, and music segments.<ref>{{cite web|url=http://www.latenightrepublic.com/category/videos/full-episodes/|title=Night Republic: category|work=latenightrepublic.com}}</ref> The show does not appear to tape in a single studio and instead resorts to on-location filming in New York or against a white background.<ref>{{cite web|url=http://www.workingauthor.com/jake-sasseville-2010-interview|title=Jake Sasseville (2010) Interview|author=René S. Garcia, Jr.|work=Working Author}}</ref> | |||
| Creatively, he took on Middle East tensions, anti-Semitism and transgendered rights through the Show’s irreverent unscripted segments that featured a simultaneous Hebrew-Arabic language class imposed on unsuspecting international students, an interview with a real-life rapping Rabbi and pitching a phallic-themed send-off party to a Soho-based event planning company.<ref>{{cite av media|url=https://www.youtube.com/watch?v=kY1thaks_WA|title=Jake Sasseville Goes to Temple: Late Night Republic|date=6 April 2011|work=YouTube}}</ref><ref>{{cite av media|url=https://www.youtube.com/watch?v=Y5ZksBRRzR4|title=Conversational Hebrew Arabic Class: Late Night Republic|date=7 April 2011|work=YouTube}}</ref><ref>{{cite web|url=http://www.cityofsass.com/2012/08/how-my-first-television-co-host-james-magee-became-a-woman-and-why-i-threw-a-going-away-party-for-her-penis/|title=Profoundly Human - The Human Side of News + Entertainment|work=cityofsass.com}}</ref> | |||
| By securing funding directly from advertisers instead of television networks, ''Late Night Republic'' appears to be following a non-traditional financing model similar to “The Edge.” Sasseville heavily promotes the ] Pringles Xtreme brand during the show, including an interactive contest sponsored by Pringles where viewers can submit comedic videos for judging by Sasseville.<ref>{{cite web|url=http://adage.com/mediaworks/article?article_id=145500|title=Why P&G Sought Small Over Scale in Pringles TV Strategy - Media - Advertising Age|author=Brian Steinberg.|date=23 August 2010|work=adage.com}}</ref> | |||
| He has been quoted saying that he is comfortable with obvious brand integrations into his show. "If you let your audience in to know that this is what you have to do to make sure that you can pay the bills, they get it and they're okay with it," Sasseville told an interviewer. "It's when people start to try to hide it that it becomes slippery slope."<ref name="ypulse.com"/> | |||
| In September 2010, Sasseville said that he would be visiting at least 45 cities during the fall season as part of a road trip to promote ''Late Night Republic''.<ref name="annyh.ruth"/> | |||
| In July 2011 Jake announced that he was leaving Late Night Republic on his blog cityofsass.com for other projects. | |||
| === "The Edge with Jake Sasseville" (2007-2010) === | |||
| {{main|The Edge with Jake Sasseville}} | |||
| Sasseville developed ''The Edge with Jake Sasseville'' while a fifteen-year-old in Maine. He aired the show on local ] ] and later on the local Fox station. After three years of doing the show with local guests, and Sasseville would reach out to celebrities parents to try to get their famous kids on the show.<ref>{{cite web|url=http://www.sunjournal.com/node/712944|title=Login - sunjournal.com|work=sunjournal.com}}</ref> The plan eventually worked when he heard back from executives at the NBC sitcom, "Will and Grace." Sasseville was invited to interview the cast.<ref>{{cite web|url=http://www.sunjournal.com/node/711636|title=Login - sunjournal.com|work=sunjournal.com}}</ref> | |||
| After moving to New York, he began to create syndication deals with individual TV stations in 2007. At its peak, ''The Edge'' aired on at least 45 million households following a ] campaign called "I want my Jake after Jimmy on ABC" where he got hundreds of thousands of his audience to write-in and e-petition local stations and ABC executives to carry the show.<ref>{{cite web|url=http://www.portfolio.com/views/blogs/mixed-media/2008/02/11/awkward-questions-forjake-sasseville/|title=Awkward Questions for...Jake Sasseville|date=11 February 2008|work=Upstart Business Journal}}</ref> Repeats continued until the summer of 2010. | |||
| The program relied heavily on sponsor integration, with promotions for ] and ] inserted in creative material throughout the programming. For example, 30-second clips would show Sasseville trying to find large, bulky items on Overstock.com in order to take advantage of the company's flat-rate shipping policy.<ref name="ypulse.com"/> ] brand ] also sponsored the program and ran a commercial featuring Sasseville prior to movies at theaters in the United States.<ref>{{cite web|url=http://www.sunjournal.com/node/280108|title=Login - sunjournal.com|work=sunjournal.com}}</ref> Sasseville was known for aggressively courting sponsors; when unsuccessfully appealing to ] in 2008, he traveled to the company's headquarters {{convert|700|mi|km|sigfig=1}} away in Illinois and talked his way on to the local morning show.<ref>{{cite web|url=http://www.inc.com/donna-fenn/2008/07/how_much_chutzpah_is_too.html|title=Too Much Chutzpah?|work=Inc.com}}</ref> | |||
| ===Early Days: Magician=== | |||
| At age 13, Sasseville took up magic, taking lessons weekly with local Maine magician Bob Nixon. He began performing card magic and stage magic a few months later, earning $250 per show. When he was 15, he was scouted by "The Tonight Show with Jay Leno" and "The Ellen DeGeneres Show," and met with Ellen's producer, Hedda Muskat in Los Angeles.<ref>{{cite web|url=http://news.google.com/newspapers?nid=1914&dat=20011020&id=J45GAAAAIBAJ&sjid=XfMMAAAAIBAJ&pg=3870,3690093|title=Sun Journal - Google News Archive Search|work=google.com}}</ref> Both shows passed on Sasseville as guest, despite the fact that at age 14, he was one of the youngest to join the Society of American Magicians.<ref>{{cite web|url=http://magicsam.com/|title=The Society of American Magicians|work=magicsam.com}}</ref> Sasseville continued performing throughout high school, as a means to fund his local access TV show. | |||
| ===Interviews=== | |||
| Sasseville became known for his off-beat interviews—including a variety of locations and odd pairings. Guests included actor ] of ], musician and activist ], Dennis Hoff from The Bunny Ranch, comedian Jim Norton, musician Andy Grammar, the President of Zambia Kenneth Kaunda, Al Capone's gay grandson Chris Capone, Congressman Dennis Kucinich, the cast of NBC's Will and Grace, Roseanne Barr, Allison Janey, SNL Castmembers, Broadway star Nick Adams, the cast of "The Office," cast of CIrque de Soleil in Las Vegas, magician Lance Burton, Artie Lange from Howard Stern Show, among others.<ref>{{cite web|url=http://nymag.com/arts/tv/features/43864/|title=The Quest of 'The Edge' Host Jake Sasseville for an ABC Contract -- New York Magazine|work=NYMag.com}}</ref><ref>{{cite web|url=http://www.podcast.tv/video-episodes/cirque-du-soleil-clip-16634898.html|title=Cirque Du Soleil Clip|work=podcast.tv}}</ref><ref>{{cite web|url=http://www.flickr.com/photos/edgewithjake/2232901125/|title=Jim Norton + Jake Sasseville =|work=Flickr - Photo Sharing!}}</ref> | |||
| ===University Speaking=== | |||
| ] | |||
| Jake has been booked frequently on speaking tours, thanks to the Extreme Entrepreneurship Tour and the FRS Tour. Colleges include St. Louis University, East Lansing, MI Michigan State University Kent, OH Kent State University Bloomington, IN Indiana University University Park, PA Penn State University Rochester, NY University of Rochester Burlington, VT University of Vermont Nashville, TN Vanderbilt University Gainesville, FL University of Florida Murray, KY Murray State University Raleigh, NC North Carolina State University Williamsburg, VA College of William and Mary Miami, FL Florida International University Richmond, KY Eastern Kentucky University Mobile, AL University of S. Alabama Mississippi State, MS Mississippi State University Tampa, FL University of South Florida Winter Park, FL Rollins College Madison, NJ Fairleigh Dickinson University Mount Pleasant, MI Central Michigan University Cincinnati, OH University of Cincinnati Salisbury, MD Salisbury University Erie, PA Gannon University New Britain, CT Central Connecticut University Albany, NY SUNY Albany University of Toledo, University of CT, Central CT U, Eastern CT U, Kean University, Rochester Institute of Technology, Central Michigan University, University of Louisinna, Nichols College, Penn State, Valparaiso University, SUNY Delhi, Florida International University, Ball State University, University of Denver.<ref>{{cite web|url=http://www.extremetour.org/speakers.html|title=Extreme Entrepreneurship Tour: Speakers|work=extremetour.org}}</ref><ref>{{cite web|url=http://extremetour.org/blog/?p=27|title=Northland Community and Technical College|work=extremetour.org}}</ref><ref></ref><ref>{{cite web|url=http://www.latenightrepublic.com/roadtrip/2010/09/jakes-blog-the-city-that-taught-me-to-win/|title=Night Republic: roadtrip|work=latenightrepublic.com}}</ref><ref>{{cite web|url=http://allhiphop.com/2008/03/05/fabolous-teams-with-crocs-for-tour/|title=AllHipHop » Fabolous Teams With Crocs For Tour|work=AllHipHop}}</ref><ref></ref><ref></ref> | |||
| ===Tours and Events=== | |||
| From 2007 to 2010, Sasseville hosted and produced portions of the "Crocs Next Step Campus Tour," a music tour that traveled to 15 campuses every semester, featuring Kanye West, One Republic, Guster, Fabolous and Brett Dennen.<ref>{{cite web|url=http://www.idsnews.com/news/story.aspx?id=56542&search=iu%20auditorium§ion=search|title=Oh, Four Oh Four|work=idsnews.com}}</ref> For his part, Sasseville used the platform to launch his social media campaign, "I want my Jake after Jimmy on ABC" which went viral, and secured his place on ABC affiliates. | |||
| In 2010 and 2011, Sasseville launched The Pringles Xtreme Campus Tour, which featured J. Cole and We The Kings. For every school the tour visited, Sasseville rallied money and energy to build a school in southeast Asia.<ref name="deathandtaxesmag.com"/> | |||
| To promote his new show "Late Night Republic," he also embarked on a 40-city road tour, speaking at as many as five universities a day, and holding urban events at night. Events were produced by Kevin Bracken, and included The Great American TV Race (racing on top of TV's on wheels), the Cardboard Tube Battle to Defend the Republic and other events.<ref>{{cite web|url=http://www.bizjournals.com/cincinnati/blog/2010/10/for-sasseville-and-pringles-the-fun-don.html?page=all|title=For Jake Sasseville and Pringles, the fun don't stop|date=20 October 2010|work=Cincinnati Business Courier}}</ref> | |||
| ==Books, Stunts, Publicity and Publicists== | |||
| ===Slightly Famous=== | |||
| ] | |||
| Sasseville has written about the topic of fame on his blog and most recently, in his published book "Slightly Famous."<ref>{{cite web|url=http://www.amazon.com/books/dp/061567013X|title=Slightly Famous: Jake Sasseville: 9780615670133: Amazon.com: Books|work=amazon.com}}</ref> | |||
| ===Publicity=== | |||
| Sasseville has been represented by some of the most powerful female publicists in the industry, including Susan Blond, who was a protege of Andy Warhol and who's clients include Tina Turner, Prince, Michael Jackson, Sade, Luther Vandross <ref>{{cite web|url=http://www.amny.com/urbanite-1.812039/susan-blond-dishes-about-michael-jackson-prince-and-andy-warhol-1.3577545|title=New York City News: Latest Headlines, Videos & Pictures - am New York|work=am New York}}</ref> and recently and up to present, Yvette Noel-Schure, who has been responsible for Beyonce Knowles, Jessica Simpson, Will Smith, Adele, Mariah Carey, John Legend and Wyclef Jean.<ref>{{cite web|url=http://beverlybmandc.com/2012/05/14/whos-who-yvette-noel-schure/|title=Who’s Who: Yvette Noel-Schure - Beverly B. Media and Communications|work=Beverly B. Media and Communications}}</ref> Noel-Schure and Sasseville were friends before she began representing him.<ref>{{cite web|url=http://www.cityofsass.com/2012/09/how-to-get-the-most-powerful-publicist-in-the-world-to-work-for-you-hint-write-a-blank-check/|title=Profoundly Human - The Human Side of News + Entertainment|work=cityofsass.com}}</ref> | |||
| ===Marketing Stunts=== | |||
| He's become widely recognized as a disruptive strategic marketer and influencer, pulling from a variety of disciplines including those of Tony Robbins, Bryan Franklin, Frederick Dodson, and techniques from NLP, hypnosis and reality creation.<ref>{{cite web|url=http://www.realitycreation.org/testimonials/tv-star-jake-sasseville|title=TV Star and Comedian Jake Sasseville|work=Reality Creation}}</ref> | |||
| His "Jake after Jimmy" social media campaign got him on the air on ABC after Jimmy Kimmel.<ref></ref> | |||
| When the restaurant chain Wendy's refused to take his call to advertise with him, Sasseville showed up at the flagship store beside the corporate headquarters in Columbus, Ohio, inviting every woman named Wendy in the area to have lunch with him at Wendy's. He paid for the lunch, gave away airline tickets as his thanks to one special Wendy and broke the world record for the most women named Wendy having lunch at a Wendy's.<ref>{{cite web|url=http://www.columbusunderground.com/forums/topic/calling-all-wendys-setting-a-world-record-in-columbus|title=CALLING ALL “WENDY”s (Setting a world record in Columbus)|work=ColumbusUnderground.com}}</ref> | |||
| Sasseville left the US when he was 15 to study abroad in France.<ref>{{cite web|url=http://news.google.com/newspapers?nid=1914&dat=20030321&id=5kspAAAAIBAJ&sjid=V2oFAAAAIBAJ&pg=4062,3752043|title=Sun Journal - Google News Archive Search|work=google.com}}</ref> and subsequently enroled in the ].<ref>{{cite web|url=http://www.sunjournal.com/node/711774|title=Login - sunjournal.com|work=sunjournal.com}}</ref> and transferred to ] <ref></ref> in New York City for two and a half years, before dropping out of college to pursue his career full-time. | |||
| When he was pitching State Farm for business, he showed up at the local ABC affiliate in State Farm's backyard of Peoria, Illinois, hosting a live casting for an idea Sasseville had for an integrated character his show, aptly called "The State Farm Dude."<ref>{{cite web|url=http://www.pantagraph.com/news/late-night-tv-host-reaching-out-to-state-farm-for/article_8a195ce6-c674-5108-8236-90134684ce91.html|title=Late-night TV host reaching out to State Farm for sponsorship|work=pantagraph.com}}</ref> | |||
| Sasseville favours the reality-talk formula as seen on "The Edge.".<ref>{{cite web|url=http://upstart.bizjournals.com/companies/media/2008/02/11/awkward-questions-forjake-sasseville.html?page=all|title=Awkward Questions for...Jake Sasseville|date=11 February 2008|work=Upstart Business Journal}}</ref> He launched Late Night Republic on CW and FOX, a ] late night talk show.<ref name="deathandtaxesmag.com">{{cite web|url=http://www.deathandtaxesmag.com/29473/jake-sasseville-takes-late-night-on-the-road-builds-schools-in-southeast-asia/|title=Jake Sasseville Takes Late-Night On The Road, Builds Schools In Southeast Asia|work=Death and Taxes}}</ref> In 2012, he created "Delusions of Grandeur" which has elements of reality and sitcom combined.<ref name="ap.org">{{cite web|url=http://bigstory.ap.org/article/actor-comedian-jake-sasseville-launches-web-series|title=Actor-comedian Jake Sasseville launches web series|work=The Big Story}}</ref> | |||
| He broke the world record for largest drum ensemble on Pringles Xtreme cans to win the affinity of the brand.<ref></ref> | |||
| In 2012, Sasseville created the sitcom "Delusions of Grandeur," which ran on ].<ref></ref> He was the host and executive producer of '']'' on CW and Fox which ran from 2010-2012,<ref>{{cite web|url=http://www.ypulse.com/post/view/ypulse-interview-jake-sasseville-late-night-republic|title=Ypulse Interview: Jake Sasseville, Late Night Republic|work=ypulse.com}}</ref> and the host of '']'' which ran from 2007-2010.<ref name="illuminatimaster">{{cite web|url=http://stayfamous.net/jake-sasseville-aint-bragging-hes-done-it/|title=Jake Sasseville ain’t bragging, he’s done it|author=illuminatimaster|work=stayfamous.net}}</ref> | |||
| ==Controversies== | |||
| Sasseville has conducted off-beat interviews—including a variety of locations and odd pairings. Guests included actor ] of ], musician and activist ], the President of ], ], ]'s grandson Chris and Congressman ].<ref>{{cite web|url=http://nymag.com/arts/tv/features/43864/|title=The Quest of 'The Edge' Host Jake Sasseville for an ABC Contract -- New York Magazine|work=NYMag.com}}</ref><ref>{{cite web|url=http://www.podcast.tv/video-episodes/cirque-du-soleil-clip-16634898.html|title=Cirque Du Soleil Clip|work=podcast.tv}}</ref><ref>{{cite web|url=http://www.flickr.com/photos/edgewithjake/2232901125/|title=Jim Norton + Jake Sasseville =|work=Flickr - Photo Sharing!}}</ref> | |||
| ===U2=== | |||
| ] | |||
| Sasseville became close friends with Carol Hawkins and her family in 2007. Hawkins was the caretaker and personal assistant to Adam Clayton, bassist for the band U2, and lived with the musician at his home in Dublin since 1992.<ref>{{cite web|url=http://www.dailymail.co.uk/news/article-2169701/U2-star-Adam-Claytons-personal-assistant-Carol-Hawkins-stole-2-2m-jailed-7-years.html|title=U2 star Adam Clayton's personal assistant Carol Hawkins who stole £2.2m jailed for 7 years - Daily Mail Online|work=Mail Online}}</ref> Hawkins reportedly loaned Sasseville tens of thousand of dollars on numerous occasions in 2007 as he started his first show, "The Edge with Jake Sasseville" on ABC affiliates. Hawkins was later arrested in 2009, charged with stealing $3.45 million from Adam Clayton.<ref>{{cite web|url=http://www.rte.ie/news/2009/1218/125574-claytona/|title=U2's Clayton secures order against former PA|date=18 December 2009|work=RTE.ie}}</ref> She was sentenced to seven years in jail in 2012.<ref>{{cite web|url=http://www.bbc.co.uk/news/world-europe-18733653|title=Former U2 personal assistant Carol Hawkins jailed for seven years|work=BBC News}}</ref> | |||
| Sasseville has conducted a number of university speaking tours.<ref>{{cite web|url=http://www.latenightrepublic.com/roadtrip/2010/09/jakes-blog-the-city-that-taught-me-to-win/|title=Night Republic: roadtrip|work=latenightrepublic.com}}</ref> From 2007 to 2010, he hosted and produced portions of the "Crocs Next Step Campus Tour," a music tour featuring ], ], Guster, Fabolous and Brett Dennen.<ref>{{cite web|url=http://www.idsnews.com/news/story.aspx?id=56542&search=iu%20auditorium§ion=search|title=Oh, Four Oh Four|work=idsnews.com}}</ref> In 2010 and 2011, he launched The Pringles Xtreme Campus Tour, a charity program to help education in southeast Asia.<ref name="deathandtaxesmag.com"/> To promote his new show "Late Night Republic," he also embarked on a 40-city road tour, speaking at universities among other events.<ref>{{cite web|url=http://www.bizjournals.com/cincinnati/blog/2010/10/for-sasseville-and-pringles-the-fun-don.html?page=all|title=For Jake Sasseville and Pringles, the fun don't stop|date=20 October 2010|work=Cincinnati Business Courier}}</ref> | |||
| ===The New York Observer and Martha Plimpton=== | |||
| ==Criticism== | |||
| At a party with Jerry Seinfeld celebrating Time Magazine entertainment reporter Richard Zoglin, Sasseville was overheard by New York Observer reporter Spencer Morgan speaking to his publicist Susan Blond about an incident that happened on the set of his talk show earlier that week. Morgan published a story calling "Jake Sasseville a most Un-PC Talk Show Host,",<ref>{{cite web|url=http://observer.com/2008/02/welcome-to-sasseville-local-talkshow-host-most-unpc-to-publicist/|title=Welcome to Sasseville: Local Talk-Show Host Most Un-P.C. to Publicist|author=Spencer Morgan|work=Observer}}</ref> reporting that Sasseville lost his guest booking of ] ("The Goonies," "How to Make it in America," "Raising Hope," "The Goodwife") when he offended Plimpton's publicist at a separate taping, joking about religions. For his part, Sasseville told The Observer that as comedian, "he's never trying to offend anyone in particular." He also said he wrote an apology to Plimpton's publicist when he heard she was upset. | |||
| Sasseville has drawn criticism from his disruptive marketing tactics.<ref>{{cite web|url=http://www.realitycreation.org/testimonials/tv-star-jake-sasseville|title=TV Star and Comedian Jake Sasseville|work=Reality Creation}}</ref> When the restaurant chain Wendy's refused to take his call to advertise with him, Sasseville showed up at the flagship store beside the corporate headquarters in Columbus, Ohio, inviting every woman named Wendy in the area to have lunch with him at Wendy's.<ref>{{cite web|url=http://www.columbusunderground.com/forums/topic/calling-all-wendys-setting-a-world-record-in-columbus|title=CALLING ALL “WENDY”s (Setting a world record in Columbus)|work=ColumbusUnderground.com}}</ref> He broke the world record for largest drum ensemble on Pringles Xtreme cans to win the affinity of the brand.<ref></ref>{{dead link}} | |||
| ===Banned from Radio Station=== | |||
| In 2008, the ''New York Observer''{{'}}s Spencer Morgan called Sasseville "a most Un-PC Talk Show Host,",<ref>{{cite web|url=http://observer.com/2008/02/welcome-to-sasseville-local-talkshow-host-most-unpc-to-publicist/|title=Welcome to Sasseville: Local Talk-Show Host Most Un-P.C. to Publicist|author=Spencer Morgan|work=Observer}}</ref> | |||
| During a 2011 morning appearance on a New England top-40 radio station, Jake non-chalantly suggested to the DJs that they should call his friend Rainn Wilson, star of the NBC show "The Office," on live radio. Assuring the DJs that they were friends, Sasseville provided them Wilson's cell phone number, ignoring that it was 6:00 a.m. at Wilson's home in Los Angeles. Although Sasseville had warned Wilson ahead of time and the two were in on it together, the DJs nor the listeners didn't know that it was a set up. Wilson sounds befuddled upon answering, as if he's just been woken up and pretends not to know Sasseville. He begins screaming at Sasseville and the DJs, exclaiming inappropriate words like "son of a bitch" and "you bastard."<ref>{{cite av media|url=https://www.youtube.com/watch?v=WfvjCcZiFY4|title=Jake Sasseville Wakes Rainn Wilson Up Live On Radio|date=26 October 2010|work=YouTube}}</ref> Listeners, not realizing that it was a prank, phoned the station's general manager, suggesting that the DJs be fired and Sasseville be banned from the station. | |||
| ==Notes== | ==Notes== | ||
Revision as of 11:28, 26 May 2015
| Jake Sasseville | |
|---|---|
 | |
| Birth name | Jacob-Steven Sarto Sasseville |
| Born | (1985-11-30) November 30, 1985 (age 39) Lewiston, Maine, United States |
| Nationality | American |
| Subject(s) | Entrepreneurship, Entertainment, Spirituality, Popculture |
| Notable works and roles | "Delusions of Grandeur' "The Mash" (Tribune, Development EP, 2011-2012) 'The Edge with Jake Sasseville (ABC, host and EP, 2001–2010) Late Night Republic (Fox and CW, host and EP, 2010–2011 ) Next Step Campus Music Tour (host, producer 2007 - ) (executive producer, 2010- ) |
| Website | JAKE INC |
Jake Sasseville (born November 30, 1985) is an American broadcaster and journalist. He has hosted his own talk show, The Edge with Jake Sasseville.
Sasseville first attempted to pitch a talk show in 2005, but was unsuccessful until partnering with Madison Avenue in order to help with financing. He has written the book Slightly Famous, his first book.
Sasseville was named by the White House as one of the top entrepreneurs in America in 2012.
He lives in New York City.
Biography
Sasseville grew up in Auburn, Maine, and attended Edward Little High School He attended Edward Little High School in Auburn. At age 13, Sasseville took up magic, taking lessons weekly with local Maine magician Bob Nixon. He began performing card magic and stage magic a few months later. Both shows passed on Sasseville as guest, despite the fact that at age 14, he was one of the youngest to join the Society of American Magicians. Sasseville continued performing throughout high school, as a means to fund his local access TV show.
Sasseville left the US when he was 15 to study abroad in France. and subsequently enroled in the New York Institute of Technology. and transferred to Marymount Manhattan College in New York City for two and a half years, before dropping out of college to pursue his career full-time.
Sasseville favours the reality-talk formula as seen on "The Edge.". He launched Late Night Republic on CW and FOX, a crowd sourced late night talk show. In 2012, he created "Delusions of Grandeur" which has elements of reality and sitcom combined.
In 2012, Sasseville created the sitcom "Delusions of Grandeur," which ran on ABC Family. He was the host and executive producer of Late Night Republic on CW and Fox which ran from 2010-2012, and the host of The Edge with Jake Sasseville which ran from 2007-2010.
Sasseville has conducted off-beat interviews—including a variety of locations and odd pairings. Guests included actor Rainn Wilson of The Office, musician and activist Wyclef Jean, the President of Zambia, Kenneth Kaunda, Al Capone's grandson Chris and Congressman Dennis Kucinich.
Sasseville has conducted a number of university speaking tours. From 2007 to 2010, he hosted and produced portions of the "Crocs Next Step Campus Tour," a music tour featuring Kanye West, One Republic, Guster, Fabolous and Brett Dennen. In 2010 and 2011, he launched The Pringles Xtreme Campus Tour, a charity program to help education in southeast Asia. To promote his new show "Late Night Republic," he also embarked on a 40-city road tour, speaking at universities among other events.
Criticism
Sasseville has drawn criticism from his disruptive marketing tactics. When the restaurant chain Wendy's refused to take his call to advertise with him, Sasseville showed up at the flagship store beside the corporate headquarters in Columbus, Ohio, inviting every woman named Wendy in the area to have lunch with him at Wendy's. He broke the world record for largest drum ensemble on Pringles Xtreme cans to win the affinity of the brand.
In 2008, the New York Observer's Spencer Morgan called Sasseville "a most Un-PC Talk Show Host,",
Notes
- Emily Bryson York. (24 January 2008). "Brands Find Late-Night Relief in 'Sasseville'". adage.com.
- "Too Much Chutzpah?". Inc.com.
- "Profoundly Human - The Human Side of News + Entertainment". cityofsass.com.
- "Four Local Startups Honored by White House". NBC Chicago.
- "– Lewiston 'kid' living a TV dream". pressherald.com.
- IMDB: Jake Sasseville
- "Sun Journal - Google News Archive Search". google.com.
- "The Society of American Magicians". magicsam.com.
- "Sun Journal - Google News Archive Search". google.com.
- "Login - sunjournal.com". sunjournal.com.
- "Awkward Questions for...Jake Sasseville". Upstart Business Journal. 11 February 2008.
- ^ "Jake Sasseville Takes Late-Night On The Road, Builds Schools In Southeast Asia". Death and Taxes.
- "Actor-comedian Jake Sasseville launches web series". The Big Story.
- "Ypulse Interview: Jake Sasseville, Late Night Republic". ypulse.com.
- illuminatimaster. "Jake Sasseville ain't bragging, he's done it". stayfamous.net.
- "The Quest of 'The Edge' Host Jake Sasseville for an ABC Contract -- New York Magazine". NYMag.com.
- "Cirque Du Soleil Clip". podcast.tv.
- "Jim Norton + Jake Sasseville =". Flickr - Photo Sharing!.
- "Night Republic: roadtrip". latenightrepublic.com.
- "Oh, Four Oh Four". idsnews.com.
- "For Jake Sasseville and Pringles, the fun don't stop". Cincinnati Business Courier. 20 October 2010.
- "TV Star and Comedian Jake Sasseville". Reality Creation.
- "CALLING ALL "WENDY"s (Setting a world record in Columbus)". ColumbusUnderground.com.
- Spencer Morgan. "Welcome to Sasseville: Local Talk-Show Host Most Un-P.C. to Publicist". Observer.