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Revision as of 23:09, 28 July 2015 editAnomieBOT (talk | contribs)Bots6,578,806 editsm Dating maintenance tags: {{Who}}← Previous edit Revision as of 18:21, 10 September 2015 edit undo66.41.75.44 (talk) expanded Mitchum Company history, added Bill McNutt as inventorTag: extraneous markupNext edit →
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{{About|a deodorant|the actor|Robert Mitchum}} ''Italic text''{{About|a deodorant|the actor|Robert Mitchum}}
{{Unreferenced|date=November 2007}} {{Unreferenced|date=November 2007}}
'''Mitchum''' is a brand of ], launched in 1970 by ]. It was widely known for its ] ], "So effective you can skip a day". The slogan has been dropped since 2007. '''Mitchum''' is a brand of ], launched in 1970 by ]. It was widely known for its ] ], "So effective you can skip a day". The slogan has been dropped since 2007.


Mitchum is a brand that was purchased by the Revlon Corporation in the late sixties. Before that they{{who|date=July 2015}} carried a full line of cosmetics and they are credited with inventing the antiperspirant. Other products launched by Mitchum, include "Esoterica" which helped with removing age spots. Before the company was sold to Revlon, it had existed for two generations and was headquartered in Paris, TN. Mitchum is a brand that was purchased by the Revlon Corporation in the late sixties. Originally known as the Paris Toilet Company and then the Golden Peacock Company<ref>http://americanhistory.si.edu/collections/search/object/nmah_716460</ref>, the company carried a full line of cosmetics. Bill McNutt<ref>http://www.ewgrove.com/prhnpic/honors/mcnuttbi.htm</ref> is credited with inventing the antiperspirant. Other products launched by Mitchum, include "Esoterica" which helped with removing age spots. Before the company was sold to Revlon, it had existed for two generations and was headquartered in Paris, TN.


All versions of their product used to contain 20% of the anti-perspirant ] and the roll-on still does. In 2007, they re-branded their entire line with a new active ingredient, Aluminum Sesquichlorohydrate 25%. They went on to release a Smart Solid line, a water-based solid with a differing texture than most deodorants, that contained the original active ingredient. A standard invisible solid was released with the old active ingredient as well, with the name "Mitchum Advanced Control". All versions of their product used to contain 20% of the anti-perspirant ] and the roll-on still does. In 2007, they re-branded their entire line with a new active ingredient, Aluminum Sesquichlorohydrate 25%. They went on to release a Smart Solid line, a water-based solid with a differing texture than most deodorants, that contained the original active ingredient. A standard invisible solid was released with the old active ingredient as well, with the name "Mitchum Advanced Control".
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{{Revlon Inc}} {{Revlon Inc}}


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{{product-stub}} {{product-stub}}
* http://www.visitdowntownparis.com/historydp.htm * http://www.visitdowntownparis.com/historydp.htm
* http://www.ewgrove.com/prhnpic/honors/mcnuttbi.htm
* http://americanhistory.si.edu/collections/search/object/nmah_716460

Revision as of 18:21, 10 September 2015

Italic text

This article is about a deodorant. For the actor, see Robert Mitchum.
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Find sources: "Mitchum" – news · newspapers · books · scholar · JSTOR (November 2007) (Learn how and when to remove this message)

Mitchum is a brand of antiperspirant-deodorant, launched in 1970 by Revlon. It was widely known for its marketing slogan, "So effective you can skip a day". The slogan has been dropped since 2007.

Mitchum is a brand that was purchased by the Revlon Corporation in the late sixties. Originally known as the Paris Toilet Company and then the Golden Peacock Company, the company carried a full line of cosmetics. Bill McNutt is credited with inventing the antiperspirant. Other products launched by Mitchum, include "Esoterica" which helped with removing age spots. Before the company was sold to Revlon, it had existed for two generations and was headquartered in Paris, TN.

All versions of their product used to contain 20% of the anti-perspirant Aluminium zirconium tetrachlorohydrex gly and the roll-on still does. In 2007, they re-branded their entire line with a new active ingredient, Aluminum Sesquichlorohydrate 25%. They went on to release a Smart Solid line, a water-based solid with a differing texture than most deodorants, that contained the original active ingredient. A standard invisible solid was released with the old active ingredient as well, with the name "Mitchum Advanced Control".

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  1. http://americanhistory.si.edu/collections/search/object/nmah_716460
  2. http://www.ewgrove.com/prhnpic/honors/mcnuttbi.htm
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