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Revision as of 06:07, 23 December 2015 edit123.176.35.2 (talk) Cast← Previous edit Revision as of 06:39, 23 December 2015 edit undoVeera Narayana (talk | contribs)Extended confirmed users, Pending changes reviewers20,499 edits Reverted to revision 696334452 by Pavanjandhyala (talk): Test edits. (TW)Next edit →
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| studio = ] <br> ] | studio = ] <br> ]
| country = India | country = India
| released = Scheduled for {{Film date|2016|04|29}} | released = Scheduled for {{Film date|df=yes|2016|04|29}}
| runtime = | runtime =
| language = Telugu<br>Tamil | language = Telugu<br>Tamil
| music = ] | music = ]
| awards = | awards =
| budget = {{INRConvert|60|c}} | budget =
| gross = | gross =
}} }}
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== Cast == == Cast ==
*] *]
*] *]
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=== Development === === Development ===
A source close to director ] told ] in mid October 2014 that Addala would collaborate with ] for a film. SUMANTH was impressed with Addala's new script and accepted to work with him after completing his existing commitments.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Sumath-Reddy-to-work-with-Srikanth-Addala-again/articleshow/44877923.cms|title=Sumath Reddy to work with Srikanth Addala again?|author=]|work=]|date=19 October 2014|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530171954/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Sumath-Reddy-to-work-with-Srikanth-Addala-again/articleshow/44877923.cms?|archivedate=30 May 2015}}</ref> Addala worked on the film's script for more than an year.<ref name="triple female lead">{{cite web|url=http://www.bangaloremirror.com/entertainment/south-masala/Triple-treat/articleshow/47855797.cms|title=Triple treat|last=Pudipeddi|first=Haricharan|work=]|date=28 June 2015|accessdate=29 June 2015|archiveurl=http://web.archive.org/web/20150629010902/http://www.bangaloremirror.com/entertainment/south-masala/Triple-treat/articleshow/47855797.cms?|archivedate=29 June 2015}}</ref> The filming was expected to begin in May 2015 once Sumath completes the shoot of '']'' (2015).<ref>{{cite web|url=http://www.deccanchronicle.com/141205/entertainment-tollywood/article/sumath-reddys-next-srikanth-addala|title=Sumath Reddy's next with Srikanth Addala|last=Kavirayani|first=Suresh|work=]|date=5 December 2014|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530171952/http://www.deccanchronicle.com/141205/entertainment-tollywood/article/sumath-reddys-next-srikanth-addala|archivedate=30 May 2015}}</ref> The film was tentatively titled as ''Brahmotsavam'' and Addala said in late December 2014 that it would be a family drama adding that he would begin the casting process soon.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Srikanth-Addalas-next-is-a-family-drama/articleshow/45678965.cms|title=Srikanth Addala's next is a family drama|work=The Times of India|date=29 December 2014|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530171951/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Srikanth-Addalas-next-is-a-family-drama/articleshow/45678965.cms|archivedate=30 May 2015}}</ref> A source close to director ] told ] in mid October 2014 that Addala would collaborate with ] for a film. Mahesh was impressed with Addala's new script and accepted to work with him after completing his existing commitments.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-to-work-with-Srikanth-Addala-again/articleshow/44877923.cms|title=Mahesh Babu to work with Srikanth Addala again?|author=]|work=]|date=19 October 2014|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530171954/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-to-work-with-Srikanth-Addala-again/articleshow/44877923.cms?|archivedate=30 May 2015}}</ref> Addala worked on the film's script for more than an year.<ref name="triple female lead">{{cite web|url=http://www.bangaloremirror.com/entertainment/south-masala/Triple-treat/articleshow/47855797.cms|title=Triple treat|last=Pudipeddi|first=Haricharan|work=]|date=28 June 2015|accessdate=29 June 2015|archiveurl=http://web.archive.org/web/20150629010902/http://www.bangaloremirror.com/entertainment/south-masala/Triple-treat/articleshow/47855797.cms?|archivedate=29 June 2015}}</ref> The filming was expected to begin in May 2015 once Mahesh completes the shoot of '']'' (2015).<ref>{{cite web|url=http://www.deccanchronicle.com/141205/entertainment-tollywood/article/mahesh-babus-next-srikanth-addala|title=Mahesh Babu's next with Srikanth Addala|last=Kavirayani|first=Suresh|work=]|date=5 December 2014|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530171952/http://www.deccanchronicle.com/141205/entertainment-tollywood/article/mahesh-babus-next-srikanth-addala|archivedate=30 May 2015}}</ref> The film was tentatively titled as ''Brahmotsavam'' and Addala said in late December 2014 that it would be a family drama adding that he would begin the casting process soon.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Srikanth-Addalas-next-is-a-family-drama/articleshow/45678965.cms|title=Srikanth Addala's next is a family drama|work=The Times of India|date=29 December 2014|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530171951/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Srikanth-Addalas-next-is-a-family-drama/articleshow/45678965.cms|archivedate=30 May 2015}}</ref>


] accepted to bankroll the film under the banner ] and wanted Sumath to sign a three-film deal once he returns from his holiday in ]; this film being the first of the three and the remaining two in 2016.<ref>{{cite web|url=http://www.deccanchronicle.com/150101/entertainment-tollywood/article/potluri-prasad%E2%80%99s-3-film-deal-sumath-reddy|title=Potluri Prasad’s 3-film deal with Sumath Reddy|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=1 January 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172125/http://www.deccanchronicle.com/150101/entertainment-tollywood/article/potluri-prasad%E2%80%99s-3-film-deal-sumath-reddy|archivedate=30 May 2015}}</ref> On 8 January 2015, Addala told IANS that the film is almost confirmed and added that it is too early to share any more information.<ref>{{cite web|url=http://www.sify.com/movies/three-sumath-reddy-releases-in-2015-news-others-pbilEkjccafda.html|title=Three Sumath Reddy releases in 2015?|author=IANS|publisher=]|date=8 January 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172124/http://www.sify.com/movies/three-sumath-reddy-releases-in-2015-news-others-pbilEkjccafda.html|archivedate=30 May 2015}}</ref> Sumath chose to act in this film disregard to the box office performance of Addala's previous film '']'' (2014) and the film was expected to be a romantic entertainer.<ref>{{cite web|url=http://www.indiaglitz.com/sumath-reddys-next-confirmed-telugu-news-123507|title=Sumath Reddy's next confirmed|publisher=IndiaGlitz|date=20 January 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172122/http://www.indiaglitz.com/sumath-reddys-next-confirmed-telugu-news-123507|archivedate=30 May 2015}}</ref> ] was signed in on to compose the film's music.<ref>{{cite web|url=http://www.indiaglitz.com/Music-Director-Confirmed-For-Sumath-Reddys-brahmotsavam-telugu-news-127495|title=Music director confirmed for Sumath Reddy's 'Brahmotsavam'|publisher=IndiaGlitz|date=10 March 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172248/http://www.indiaglitz.com/Music-Director-Confirmed-For-Sumath-Reddys-brahmotsavam-telugu-news-127495|archivedate=30 May 2015}}</ref> ] accepted to bankroll the film under the banner ] and wanted Mahesh to sign a three-film deal once he returns from his holiday in ]; this film being the first of the three and the remaining two in 2016.<ref>{{cite web|url=http://www.deccanchronicle.com/150101/entertainment-tollywood/article/potluri-prasad%E2%80%99s-3-film-deal-mahesh-babu|title=Potluri Prasad’s 3-film deal with Mahesh Babu|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=1 January 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172125/http://www.deccanchronicle.com/150101/entertainment-tollywood/article/potluri-prasad%E2%80%99s-3-film-deal-mahesh-babu|archivedate=30 May 2015}}</ref> On 8 January 2015, Addala told IANS that the film is almost confirmed and added that it is too early to share any more information.<ref>{{cite web|url=http://www.sify.com/movies/three-mahesh-babu-releases-in-2015-news-others-pbilEkjccafda.html|title=Three Mahesh Babu releases in 2015?|author=IANS|publisher=]|date=8 January 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172124/http://www.sify.com/movies/three-mahesh-babu-releases-in-2015-news-others-pbilEkjccafda.html|archivedate=30 May 2015}}</ref> Mahesh chose to act in this film disregard to the box office performance of Addala's previous film '']'' (2014) and the film was expected to be a romantic entertainer.<ref>{{cite web|url=http://www.indiaglitz.com/mahesh-babus-next-confirmed-telugu-news-123507|title=Mahesh Babu's next confirmed|publisher=IndiaGlitz|date=20 January 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172122/http://www.indiaglitz.com/mahesh-babus-next-confirmed-telugu-news-123507|archivedate=30 May 2015}}</ref> ] was signed in on to compose the film's music.<ref>{{cite web|url=http://www.indiaglitz.com/Music-Director-Confirmed-For-Mahesh-Babus-brahmotsavam-telugu-news-127495|title=Music director confirmed for Mahesh Babu's 'Brahmotsavam'|publisher=IndiaGlitz|date=10 March 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172248/http://www.indiaglitz.com/Music-Director-Confirmed-For-Mahesh-Babus-brahmotsavam-telugu-news-127495|archivedate=30 May 2015}}</ref>


] was confirmed as the film's director of photography in early May 2015.<ref>{{cite web|url=http://www.indiaglitz.com/brahmotsavam-launch-on-krishnas-birthday-telugu-news-131711.html|title='Brahmotsavam' launch on Krishna's birthday|publisher=IndiaGlitz|date=2 May 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172259/http://www.indiaglitz.com/brahmotsavam-launch-on-krishnas-birthday-telugu-news-131711.html|archivedate=30 May 2015}}</ref> A special logo of the film's title featuring both ]{{'s}} feet and a ] in addition was released on 30 May 2015, a day before the official launch ceremony. The poster confirmed ] and ] as the film's editor and art director respectively.<ref name="logo">{{cite web|url=http://www.indiaglitz.com/sumath-reddy-and-sreekanth-addala-brahmotsavam-logo-design-telugu-news-134120.html|title=Sumath Reddy's 'Brahmotsavam' logo|publisher=IndiaGlitz|date=30 May 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172412/http://www.indiaglitz.com/sumath-reddy-and-sreekanth-addala-brahmotsavam-logo-design-telugu-news-134120.html|archivedate=30 May 2015}}</ref> An official statement from the makers confirmed that the film would be a bilingual shot simultaneously in Telugu and Tamil with the same title, marking Sumath's first direct Tamil film.<ref>{{cite web|url=http://www.sify.com/movies/sumath-reddy-to-debut-in-tamil-with-brahmotsavam-news-tamil-pgbkrWcfihdef.html|title=Sumath Reddy to debut in Tamil with 'Brahmotsavam'?|publisher=Sify|date=1 June 2015|accessdate=1 June 2015|archiveurl=http://web.archive.org/web/20150601100452/http://www.sify.com/movies/sumath-reddy-to-debut-in-tamil-with-brahmotsavam-news-tamil-pgbkrWcfihdef.html|archivedate=1 June 2015}}</ref> After opining that the script has the potential to commercially succeed in both the languages without making much changes, Sumath accepted the proposal of a Telugu-Tamil bilingual.<ref>{{cite web|url=http://www.ibnlive.com/news/movies/sumath-reddy-a-film-like-bahubali-isnt-made-often-it-was-possible-only-because-of-rajamoulis-vision-1027363.html|title=Sumath Reddy: A film like 'Bahubali' isn't made often; it was possible only because of Rajamouli's vision|author=IANS|publisher=]|date=29 July 2015|accessdate=29 July 2015|archiveurl=http://web.archive.org/web/20150729134600/http://www.ibnlive.com/news/movies/sumath-reddy-a-film-like-bahubali-isnt-made-often-it-was-possible-only-because-of-rajamoulis-vision-1027363.html|archivedate=29 July 2015}}</ref> ] was confirmed as the film's director of photography in early May 2015.<ref>{{cite web|url=http://www.indiaglitz.com/brahmotsavam-launch-on-krishnas-birthday-telugu-news-131711.html|title='Brahmotsavam' launch on Krishna's birthday|publisher=IndiaGlitz|date=2 May 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172259/http://www.indiaglitz.com/brahmotsavam-launch-on-krishnas-birthday-telugu-news-131711.html|archivedate=30 May 2015}}</ref> A special logo of the film's title featuring both ]{{'s}} feet and a ] in addition was released on 30 May 2015, a day before the official launch ceremony. The poster confirmed ] and ] as the film's editor and art director respectively.<ref name="logo">{{cite web|url=http://www.indiaglitz.com/mahesh-babu-and-sreekanth-addala-brahmotsavam-logo-design-telugu-news-134120.html|title=Mahesh Babu's 'Brahmotsavam' logo|publisher=IndiaGlitz|date=30 May 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172412/http://www.indiaglitz.com/mahesh-babu-and-sreekanth-addala-brahmotsavam-logo-design-telugu-news-134120.html|archivedate=30 May 2015}}</ref> An official statement from the makers confirmed that the film would be a bilingual shot simultaneously in Telugu and Tamil with the same title, marking Mahesh's first direct Tamil film.<ref>{{cite web|url=http://www.sify.com/movies/mahesh-babu-to-debut-in-tamil-with-brahmotsavam-news-tamil-pgbkrWcfihdef.html|title=Mahesh Babu to debut in Tamil with 'Brahmotsavam'?|publisher=Sify|date=1 June 2015|accessdate=1 June 2015|archiveurl=http://web.archive.org/web/20150601100452/http://www.sify.com/movies/mahesh-babu-to-debut-in-tamil-with-brahmotsavam-news-tamil-pgbkrWcfihdef.html|archivedate=1 June 2015}}</ref> After opining that the script has the potential to commercially succeed in both the languages without making much changes, Mahesh accepted the proposal of a Telugu-Tamil bilingual.<ref>{{cite web|url=http://www.ibnlive.com/news/movies/mahesh-babu-a-film-like-bahubali-isnt-made-often-it-was-possible-only-because-of-rajamoulis-vision-1027363.html|title=Mahesh Babu: A film like 'Bahubali' isn't made often; it was possible only because of Rajamouli's vision|author=IANS|publisher=]|date=29 July 2015|accessdate=29 July 2015|archiveurl=http://web.archive.org/web/20150729134600/http://www.ibnlive.com/news/movies/mahesh-babu-a-film-like-bahubali-isnt-made-often-it-was-possible-only-because-of-rajamoulis-vision-1027363.html|archivedate=29 July 2015}}</ref>


=== Casting === === Casting ===
The makers tried to approach ] for a brief yet key role as per the film's script.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rajanikanth-in-Sumath-Reddys-film/articleshow/45855983.cms|title=Rajanikanth in Sumath Reddy's film?|work=The Times of India|date=12 January 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172825/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rajanikanth-in-Sumath-Reddys-film/articleshow/45855983.cms|archivedate=30 May 2015}}</ref> They approached ] to play the female lead and she evinced interest to be a part of the film after the first round of discussions.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-bags-Sumath-Reddy-next-film/articleshow/46314331.cms|title=Rakul bags Sumath Reddy next film|last=A. S.|first=Sashidhar|work=The Times of India|date=21 February 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172827/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-bags-Sumath-Reddy-next-film/articleshow/46314331.cms?|archivedate=30 May 2015}}</ref> The film's team announced a casting call on 4 March 2015 for male and female characters; the requirements being an age group of 15 – 50 years and four photographs {{mdash}} two full size and close up photographs each.<ref>{{cite web|url=http://www.indiaglitz.com/Casting-Call-For-Sumath-Reddys-brahmotsavam-telugu-news-127016|title=Casting Call for Sumath Reddy's 'Brahmotsavam'|publisher=IndiaGlitz|date=4 March 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172828/http://www.indiaglitz.com/Casting-Call-For-Sumath-Reddys-brahmotsavam-telugu-news-127016|archivedate=30 May 2015}}</ref> A source from the film's unit reported ] as one of the three female leads of the film in a statement to IANS on 15 April 2015, adding that ] and ] were called for a look test on the next day for the other two female lead roles.<ref>{{cite web|url=http://ianslive.in/index.php?param=news/Sumath_Reddy_Samantha_team_up_for_third_time-473080/ENTERTAINMENT/15|title=Sumath Reddy, Samantha team up for third time|publisher=IANS|date=15 April 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530173000/http://ianslive.in/index.php?param=news/Sumath_Reddy_Samantha_team_up_for_third_time-473080/ENTERTAINMENT/15|archivedate=30 May 2015}}</ref> The makers tried to approach ] for a brief yet key role as per the film's script.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rajanikanth-in-Mahesh-Babus-film/articleshow/45855983.cms|title=Rajanikanth in Mahesh Babu's film?|work=The Times of India|date=12 January 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172825/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rajanikanth-in-Mahesh-Babus-film/articleshow/45855983.cms|archivedate=30 May 2015}}</ref> They approached ] to play the female lead and she evinced interest to be a part of the film after the first round of discussions.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-bags-Mahesh-Babu-next-film/articleshow/46314331.cms|title=Rakul bags Mahesh Babu next film|last=A. S.|first=Sashidhar|work=The Times of India|date=21 February 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172827/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-bags-Mahesh-Babu-next-film/articleshow/46314331.cms?|archivedate=30 May 2015}}</ref> The film's team announced a casting call on 4 March 2015 for male and female characters; the requirements being an age group of 15 – 50 years and four photographs {{mdash}} two full size and close up photographs each.<ref>{{cite web|url=http://www.indiaglitz.com/Casting-Call-For-Mahesh-Babus-brahmotsavam-telugu-news-127016|title=Casting Call for Mahesh Babu's 'Brahmotsavam'|publisher=IndiaGlitz|date=4 March 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172828/http://www.indiaglitz.com/Casting-Call-For-Mahesh-Babus-brahmotsavam-telugu-news-127016|archivedate=30 May 2015}}</ref> A source from the film's unit reported ] as one of the three female leads of the film in a statement to IANS on 15 April 2015, adding that ] and ] were called for a look test on the next day for the other two female lead roles.<ref>{{cite web|url=http://ianslive.in/index.php?param=news/Mahesh_Babu_Samantha_team_up_for_third_time-473080/ENTERTAINMENT/15|title=Mahesh Babu, Samantha team up for third time|publisher=IANS|date=15 April 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530173000/http://ianslive.in/index.php?param=news/Mahesh_Babu_Samantha_team_up_for_third_time-473080/ENTERTAINMENT/15|archivedate=30 May 2015}}</ref>


Of the three female lead roles, the first two reportedly would have full-length roles while the third would pale in comparison. Sources close to the film's unit later added that parallel, wide open discussions were on regarding the female lead selection where a section of the technicians believe that fresh faces should be cast opposite Sumath while a few opted for the inclusion of established female leads. A 30-day audition was held at Hyderabad from mid-April 2015.<ref name="three leads">{{cite web|url=http://www.bangaloremirror.com/entertainment/south-masala/Prince-in-search-of-3-princesses/articleshow/46949141.cms|title=Prince in search of 3 princesses|last=Kamal|first=S. S.|work=Bangalore Mirror|date=16 April 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172247/http://www.bangaloremirror.com/entertainment/south-masala/Prince-in-search-of-3-princesses/articleshow/46949141.cms?|archivedate=30 May 2015}}</ref> Sumath, however, insisted that he would work with the actresses whose pairing with him received positive response from his fans.<ref name="triple female lead"/> Rakul Preet Singh's manager confirmed her inclusion as one of the three female leads days later to the media.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-is-doing-Sumaths-film/articleshow/46969650.cms|title=Rakul is doing Sumath’s film!|last=Kumar|first=Hemanth|work=The Times of India|date=19 April 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172958/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-is-doing-Sumaths-film/articleshow/46969650.cms|archivedate=30 May 2015}}</ref> Though she denied signing the film during the promotions of '']'' (2014),<ref>{{cite web|url=http://www.rediff.com/movies/report/being-a-superstar-comes-with-a-lot-of-responsibility-south/20150526.htm|title='Being a superstar comes with a lot of responsibility'|last=Rajamani|first=Radhika|publisher=]|date=26 May 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172956/http://www.rediff.com/movies/report/being-a-superstar-comes-with-a-lot-of-responsibility-south/20150526.htm|archivedate=30 May 2015}}</ref> an official statement confirmed her and Pranitha as the female leads.<ref>{{cite web|url=http://www.behindwoods.com/tamil-movies-cinema-news-15/brahmotsavam-is-an-upcoming-telugu-tamil-bilingual-starring-sumath-reddy.html|title=It's official - Sumath Reddy's 1st direct Tamil Film|publisher=]|date=1 June 2015|accessdate=1 June 2015|archiveurl=http://web.archive.org/web/20150601100705/http://www.behindwoods.com/tamil-movies-cinema-news-15/brahmotsavam-is-an-upcoming-telugu-tamil-bilingual-starring-sumath-reddy.html|archivedate=1 June 2015}}</ref> Of the three female lead roles, the first two reportedly would have full-length roles while the third would pale in comparison. Sources close to the film's unit later added that parallel, wide open discussions were on regarding the female lead selection where a section of the technicians believe that fresh faces should be cast opposite Mahesh while a few opted for the inclusion of established female leads. A 30-day audition was held at Hyderabad from mid-April 2015.<ref name="three leads">{{cite web|url=http://www.bangaloremirror.com/entertainment/south-masala/Prince-in-search-of-3-princesses/articleshow/46949141.cms|title=Prince in search of 3 princesses|last=Kamal|first=S. S.|work=Bangalore Mirror|date=16 April 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172247/http://www.bangaloremirror.com/entertainment/south-masala/Prince-in-search-of-3-princesses/articleshow/46949141.cms?|archivedate=30 May 2015}}</ref> Mahesh, however, insisted that he would work with the actresses whose pairing with him received positive response from his fans.<ref name="triple female lead"/> Rakul Preet Singh's manager confirmed her inclusion as one of the three female leads days later to the media.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-is-doing-Maheshs-film/articleshow/46969650.cms|title=Rakul is doing Mahesh’s film!|last=Kumar|first=Hemanth|work=The Times of India|date=19 April 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172958/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-is-doing-Maheshs-film/articleshow/46969650.cms|archivedate=30 May 2015}}</ref> Though she denied signing the film during the promotions of '']'' (2014),<ref>{{cite web|url=http://www.rediff.com/movies/report/being-a-superstar-comes-with-a-lot-of-responsibility-south/20150526.htm|title='Being a superstar comes with a lot of responsibility'|last=Rajamani|first=Radhika|publisher=]|date=26 May 2015|accessdate=30 May 2015|archiveurl=http://web.archive.org/web/20150530172956/http://www.rediff.com/movies/report/being-a-superstar-comes-with-a-lot-of-responsibility-south/20150526.htm|archivedate=30 May 2015}}</ref> an official statement confirmed her and Pranitha as the female leads.<ref>{{cite web|url=http://www.behindwoods.com/tamil-movies-cinema-news-15/brahmotsavam-is-an-upcoming-telugu-tamil-bilingual-starring-mahesh-babu.html|title=It's official - Mahesh Babu's 1st direct Tamil Film|publisher=]|date=1 June 2015|accessdate=1 June 2015|archiveurl=http://web.archive.org/web/20150601100705/http://www.behindwoods.com/tamil-movies-cinema-news-15/brahmotsavam-is-an-upcoming-telugu-tamil-bilingual-starring-mahesh-babu.html|archivedate=1 June 2015}}</ref>


], Rao Ramesh and ] were confirmed as a part of the film's supporting cast during the official launch ceremony.<ref name="launch">{{cite web|url=http://www.indiaglitz.com/brahmotsavam-started-release-date-confirmed-telugu-news-134166.html|title=Brahmotsavam started release date confirmed|publisher=IndiaGlitz|date=31 May 2015|accessdate=31 May 2015|archiveurl=http://web.archive.org/web/20150531141031/http://www.indiaglitz.com/brahmotsavam-started-release-date-confirmed-telugu-news-134166.html|archivedate=31 May 2015}}</ref> The makers chose ] to play Sumath's father in the film. The film's unit told IANS that his presence in a major role would appeal to Tamil audience as the film was promoted as a Telugu-Tamil bilingual.<ref>{{cite web|url=http://ianslive.in/index.php?param=news/Sathyaraj_to_play_Sumath_Reddys_father_in_Brahmotsavam-478242/ENTERTAINMENT/15|title=Sathyaraj to play Sumath Reddy's father in 'Brahmotsavam'|publisher=IANS|date=2 June 2015|accessdate=3 June 2015|archiveurl=http://web.archive.org/web/20150603015934/http://ianslive.in/index.php?param=news/Sathyaraj_to_play_Sumath_Reddys_father_in_Brahmotsavam-478242/ENTERTAINMENT/15|archivedate=3 June 2015}}</ref> ] was rumoured to be approached by the makers for the second female lead role.<ref>{{cite web|url=http://epaperbeta.timesofindia.com/Article.aspx?eid=31809&articlexml=Priyankas-cousin-Mannara-could-be-Sumath-Reddys-girl-09062015101017|title=Priyanka's cousin Mannara could be Sumath Reddy's girl|last=Pasupulate|first=Karthik|work=The Times of India|date=9 June 2015|accessdate=13 June 2015|archiveurl=http://web.archive.org/web/20150613025252/http://epaperbeta.timesofindia.com/Article.aspx?eid=31809&articlexml=Priyankas-cousin-Mannara-could-be-Sumath-Reddys-girl-09062015101017|archivedate=13 June 2015}}</ref> The film's executive producer Rajiv later revealed that Mannara was never approached for any character in the film. Rajiv added that her manager approached the makers for a role after the rumour began spreading and they rejected the proposal as no character suited her.<ref>{{cite web|url=http://www.deccanchronicle.com/150613/entertainment-tollywood/article/no-mannara-sumath-reddy%E2%80%99s-next|title=No Mannara in Sumath Reddy’s next|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=13 June 2015|accessdate=13 June 2015|archiveurl=http://web.archive.org/web/20150613025802/http://www.deccanchronicle.com/150613/entertainment-tollywood/article/no-mannara-sumath-reddy%E2%80%99s-next|archivedate=13 June 2015}}</ref> ], Rao Ramesh and ] were confirmed as a part of the film's supporting cast during the official launch ceremony.<ref name="launch">{{cite web|url=http://www.indiaglitz.com/brahmotsavam-started-release-date-confirmed-telugu-news-134166.html|title=Brahmotsavam started release date confirmed|publisher=IndiaGlitz|date=31 May 2015|accessdate=31 May 2015|archiveurl=http://web.archive.org/web/20150531141031/http://www.indiaglitz.com/brahmotsavam-started-release-date-confirmed-telugu-news-134166.html|archivedate=31 May 2015}}</ref> The makers chose ] to play Mahesh's father in the film. The film's unit told IANS that his presence in a major role would appeal to Tamil audience as the film was promoted as a Telugu-Tamil bilingual.<ref>{{cite web|url=http://ianslive.in/index.php?param=news/Sathyaraj_to_play_Mahesh_Babus_father_in_Brahmotsavam-478242/ENTERTAINMENT/15|title=Sathyaraj to play Mahesh Babu's father in 'Brahmotsavam'|publisher=IANS|date=2 June 2015|accessdate=3 June 2015|archiveurl=http://web.archive.org/web/20150603015934/http://ianslive.in/index.php?param=news/Sathyaraj_to_play_Mahesh_Babus_father_in_Brahmotsavam-478242/ENTERTAINMENT/15|archivedate=3 June 2015}}</ref> ] was rumoured to be approached by the makers for the second female lead role.<ref>{{cite web|url=http://epaperbeta.timesofindia.com/Article.aspx?eid=31809&articlexml=Priyankas-cousin-Mannara-could-be-Mahesh-Babus-girl-09062015101017|title=Priyanka's cousin Mannara could be Mahesh Babu's girl|last=Pasupulate|first=Karthik|work=The Times of India|date=9 June 2015|accessdate=13 June 2015|archiveurl=http://web.archive.org/web/20150613025252/http://epaperbeta.timesofindia.com/Article.aspx?eid=31809&articlexml=Priyankas-cousin-Mannara-could-be-Mahesh-Babus-girl-09062015101017|archivedate=13 June 2015}}</ref> The film's executive producer Rajiv later revealed that Mannara was never approached for any character in the film. Rajiv added that her manager approached the makers for a role after the rumour began spreading and they rejected the proposal as no character suited her.<ref>{{cite web|url=http://www.deccanchronicle.com/150613/entertainment-tollywood/article/no-mannara-mahesh-babu%E2%80%99s-next|title=No Mannara in Mahesh Babu’s next|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=13 June 2015|accessdate=13 June 2015|archiveurl=http://web.archive.org/web/20150613025802/http://www.deccanchronicle.com/150613/entertainment-tollywood/article/no-mannara-mahesh-babu%E2%80%99s-next|archivedate=13 June 2015}}</ref>


Samantha replaced Rakul Preet Singh in mid June 2015 after the latter failed to adjust her callsheets due to scheduling conflicts.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Samantha-and-Pranitha-are-in-demand/articleshow/47721413.cms|title=Samantha and Pranitha are in demand|work=The Times of India|date=18 June 2015|accessdate=18 June 2015|archiveurl=http://web.archive.org/web/20150618132354/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Samantha-and-Pranitha-are-in-demand/articleshow/47721413.cms?|archivedate=18 June 2015}}</ref> ]{{'s}} inclusion in the film's cast was confirmed in late June 2015.<ref>{{cite web|url=http://www.deccanchronicle.com/150624/entertainment-tollywood/article/brahmaji-gets-one-more-good-role|title=Brahmaji gets one more good role|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=24 June 2015|accessdate=24 June 2015|archiveurl=http://web.archive.org/web/20150624010336/http://www.deccanchronicle.com/150624/entertainment-tollywood/article/brahmaji-gets-one-more-good-role|archivedate=24 June 2015}}</ref> ] told IANS on 28 June 2015 that she has been signed as one of the film's female leads.<ref>{{cite web|url=http://ianslive.in/index.php?param=news/Kajal_Aggarwal_teams_up_with_Sumath_Reddy_again-480969/ENTERTAINMENT/15|title=Kajal Aggarwal teams up with Sumath Reddy again|publisher=IANS|date=28 June 2015|accessdate=28 June 2015|archiveurl=http://web.archive.org/web/20150628075356/http://ianslive.in/index.php?param=news/Kajal_Aggarwal_teams_up_with_Sumath_Reddy_again-480969/ENTERTAINMENT/15|archivedate=28 June 2015}}</ref> At the same time, a press release confirmed the inclusion of ] and ] in the film's supporting cast.<ref>{{cite web|url=http://telugu.filmibeat.com/news/brahmotsavam-sumath-will-be-romancing-three-heroines-046475.html|title='బ్రహ్మోత్సవం' : మహేష్ సరసన ముగ్గురు భామలూ వీళ్లే|trans_title='Brahmotsavam' : Sumath will be romancing three heroines|author=Srikanya|publisher=Oneindia Entertainment|language=Telugu|date=28 June 2015|accessdate=29 June 2015|archiveurl=http://web.archive.org/web/20150629014148/http://telugu.filmibeat.com/news/brahmotsavam-sumath-will-be-romancing-three-heroines-046475.html|archivedate=29 June 2015}}</ref> The former of the two was reported to play Sumath's mother in the film.<ref name="Theme">{{cite web|url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Rakul-out-Samantha-Kajal-in-for-Sumath-Reddys-Tamil-debut/articleshow/47852246.cms|title=Rakul out, Samantha, Kajal in for Sumath Reddy’s Tamil debut|last=Suganth|first=M.|work=The Times of India|date=29 June 2015|accessdate=29 June 2015|archiveurl=http://web.archive.org/web/20150629080831/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Rakul-out-Samantha-Kajal-in-for-Sumath-Reddys-Tamil-debut/articleshow/47852246.cms?|archivedate=29 June 2015}}</ref> Also, Pranitha's character was reported to be a cameo appearance.<ref>{{cite web|url=http://www.deccanchronicle.com/150708/entertainment-tollywood/article/sumath-reddy-start-his-next-soon|title=Sumath Reddy to start his next soon|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=8 July 2015|accessdate=9 July 2015|archiveurl=http://web.archive.org/web/20150709020038/http://www.deccanchronicle.com/150708/entertainment-tollywood/article/sumath-reddy-start-his-next-soon|archivedate=9 July 2015}}</ref> ] joined the film's supporting cast in early July 2015,<ref>{{cite web|url=http://www.deccanchronicle.com/150705/entertainment-tollywood/article/tulasi-demand|title=Tulasi is in demand|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=5 July 2015|accessdate=6 July 2015|archiveurl=http://web.archive.org/web/20150706011338/http://www.deccanchronicle.com/150705/entertainment-tollywood/article/tulasi-demand|archivedate=6 July 2015}}</ref> and was chosen to play Kajal's mother in the film.<ref>{{cite web|url=http://behindwoods.com/tamil-movies-cinema-news-15/sumath-reddys-brahmotsavam-will-have-thulasi-as-kajal-agarwals-mom.html|title=Sumath Reddy’s Brahmotsavam gets a popular name on board|author=Jyothsna|publisher=Behindwoods|date=16 July 2015|accessdate=16 July 2015|archiveurl=http://web.archive.org/web/20150716072515/http://behindwoods.com/tamil-movies-cinema-news-15/sumath-reddys-brahmotsavam-will-have-thulasi-as-kajal-agarwals-mom.html|archivedate=16 July 2015}}</ref> Chandini Chowdary was signed to make a cameo appearance in late September 2015.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Chandini-to-shake-a-leg-with-Sumath-Reddy-in-Brahmotsavam/articleshow/49075403.cms|title=Chandini to shake a leg with Sumath Reddy in Brahmotsavam|last=Jonnalagadda|first=Pranitha|work=The Times of India|date=23 September 2015|accessdate=24 September 2015|archiveurl=http://web.archive.org/web/20150924105451/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Chandini-to-shake-a-leg-with-Sumath-Reddy-in-Brahmotsavam/articleshow/49075403.cms?|archivedate=24 September 2015}}</ref> Samantha replaced Rakul Preet Singh in mid June 2015 after the latter failed to adjust her callsheets due to scheduling conflicts.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Samantha-and-Pranitha-are-in-demand/articleshow/47721413.cms|title=Samantha and Pranitha are in demand|work=The Times of India|date=18 June 2015|accessdate=18 June 2015|archiveurl=http://web.archive.org/web/20150618132354/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Samantha-and-Pranitha-are-in-demand/articleshow/47721413.cms?|archivedate=18 June 2015}}</ref> ]{{'s}} inclusion in the film's cast was confirmed in late June 2015.<ref>{{cite web|url=http://www.deccanchronicle.com/150624/entertainment-tollywood/article/brahmaji-gets-one-more-good-role|title=Brahmaji gets one more good role|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=24 June 2015|accessdate=24 June 2015|archiveurl=http://web.archive.org/web/20150624010336/http://www.deccanchronicle.com/150624/entertainment-tollywood/article/brahmaji-gets-one-more-good-role|archivedate=24 June 2015}}</ref> ] told IANS on 28 June 2015 that she has been signed as one of the film's female leads.<ref>{{cite web|url=http://ianslive.in/index.php?param=news/Kajal_Aggarwal_teams_up_with_Mahesh_Babu_again-480969/ENTERTAINMENT/15|title=Kajal Aggarwal teams up with Mahesh Babu again|publisher=IANS|date=28 June 2015|accessdate=28 June 2015|archiveurl=http://web.archive.org/web/20150628075356/http://ianslive.in/index.php?param=news/Kajal_Aggarwal_teams_up_with_Mahesh_Babu_again-480969/ENTERTAINMENT/15|archivedate=28 June 2015}}</ref> At the same time, a press release confirmed the inclusion of ] and ] in the film's supporting cast.<ref>{{cite web|url=http://telugu.filmibeat.com/news/brahmotsavam-mahesh-will-be-romancing-three-heroines-046475.html|title='బ్రహ్మోత్సవం' : మహేష్ సరసన ముగ్గురు భామలూ వీళ్లే|trans_title='Brahmotsavam' : Mahesh will be romancing three heroines|author=Srikanya|publisher=Oneindia Entertainment|language=Telugu|date=28 June 2015|accessdate=29 June 2015|archiveurl=http://web.archive.org/web/20150629014148/http://telugu.filmibeat.com/news/brahmotsavam-mahesh-will-be-romancing-three-heroines-046475.html|archivedate=29 June 2015}}</ref> The former of the two was reported to play Mahesh's mother in the film.<ref name="Theme">{{cite web|url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Rakul-out-Samantha-Kajal-in-for-Mahesh-Babus-Tamil-debut/articleshow/47852246.cms|title=Rakul out, Samantha, Kajal in for Mahesh Babu’s Tamil debut|last=Suganth|first=M.|work=The Times of India|date=29 June 2015|accessdate=29 June 2015|archiveurl=http://web.archive.org/web/20150629080831/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Rakul-out-Samantha-Kajal-in-for-Mahesh-Babus-Tamil-debut/articleshow/47852246.cms?|archivedate=29 June 2015}}</ref> Also, Pranitha's character was reported to be a cameo appearance.<ref>{{cite web|url=http://www.deccanchronicle.com/150708/entertainment-tollywood/article/mahesh-babu-start-his-next-soon|title=Mahesh Babu to start his next soon|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=8 July 2015|accessdate=9 July 2015|archiveurl=http://web.archive.org/web/20150709020038/http://www.deccanchronicle.com/150708/entertainment-tollywood/article/mahesh-babu-start-his-next-soon|archivedate=9 July 2015}}</ref> ] joined the film's supporting cast in early July 2015,<ref>{{cite web|url=http://www.deccanchronicle.com/150705/entertainment-tollywood/article/tulasi-demand|title=Tulasi is in demand|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=5 July 2015|accessdate=6 July 2015|archiveurl=http://web.archive.org/web/20150706011338/http://www.deccanchronicle.com/150705/entertainment-tollywood/article/tulasi-demand|archivedate=6 July 2015}}</ref> and was chosen to play Kajal's mother in the film.<ref>{{cite web|url=http://behindwoods.com/tamil-movies-cinema-news-15/mahesh-babus-brahmotsavam-will-have-thulasi-as-kajal-agarwals-mom.html|title=Mahesh Babu’s Brahmotsavam gets a popular name on board|author=Jyothsna|publisher=Behindwoods|date=16 July 2015|accessdate=16 July 2015|archiveurl=http://web.archive.org/web/20150716072515/http://behindwoods.com/tamil-movies-cinema-news-15/mahesh-babus-brahmotsavam-will-have-thulasi-as-kajal-agarwals-mom.html|archivedate=16 July 2015}}</ref> Chandini Chowdary was signed to make a cameo appearance in late September 2015.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Chandini-to-shake-a-leg-with-Mahesh-Babu-in-Brahmotsavam/articleshow/49075403.cms|title=Chandini to shake a leg with Mahesh Babu in Brahmotsavam|last=Jonnalagadda|first=Pranitha|work=The Times of India|date=23 September 2015|accessdate=24 September 2015|archiveurl=http://web.archive.org/web/20150924105451/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Chandini-to-shake-a-leg-with-Mahesh-Babu-in-Brahmotsavam/articleshow/49075403.cms?|archivedate=24 September 2015}}</ref>


] was signed to play Sumath's sister in the film, which she called a "more than the typical token hero's sister".<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Marriage-and-motherhood-did-not-keep-Pavani-Gangireddy-from-showbiz/articleshow/49447934.cms|title=Marriage and motherhood did not keep Pavani Gangireddy from showbiz|last=Jonnalagadda|first=Pranitha|work=The Times of India|date=19 October 2015|accessdate=19 October 2015|archiveurl=http://web.archive.org/web/20151019054049/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Marriage-and-motherhood-did-not-keep-Pavani-Gangireddy-from-showbiz/articleshow/49447934.cms?|archivedate=19 October 2015}}</ref> In December 2015, Kajal revealed that she would be seen as a ] in the film, adding that ''Brahmotsavam'' "is largely based on characters and not on leads" and that in the ensemble cast, each character is crucial in the film.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/We-work-hard-and-deserve-the-money-we-make-Kajal-Aggarwal/articleshow/50242888.cms|title=We work hard and deserve the money we make: Kajal Aggarwal|last=K.|first=Samyuktha|work=The Times of India|date=19 December 2015|accessdate=19 December 2015|archiveurl=http://web.archive.org/web/20151219093814/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/We-work-hard-and-deserve-the-money-we-make-Kajal-Aggarwal/articleshow/50242888.cms|archivedate=19 December 2015}}</ref> At the same time, PVP Cinema announced another casting call for real life families who are interested in participating in the film's shoot.<ref>{{cite web|url=http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/short-takes/article8005838.ece|title=Short takes|work=The Hindu|date=19 December 2015|accessdate=20 December 2015|archiveurl=http://web.archive.org/web/20151220065540/http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/short-takes/article8005838.ece|archivedate=20 December 2015}}</ref> ] was signed to play Mahesh's sister in the film, which she called a "more than the typical token hero's sister".<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Marriage-and-motherhood-did-not-keep-Pavani-Gangireddy-from-showbiz/articleshow/49447934.cms|title=Marriage and motherhood did not keep Pavani Gangireddy from showbiz|last=Jonnalagadda|first=Pranitha|work=The Times of India|date=19 October 2015|accessdate=19 October 2015|archiveurl=http://web.archive.org/web/20151019054049/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Marriage-and-motherhood-did-not-keep-Pavani-Gangireddy-from-showbiz/articleshow/49447934.cms?|archivedate=19 October 2015}}</ref> In December 2015, Kajal revealed that she would be seen as a ] in the film, adding that ''Brahmotsavam'' "is largely based on characters and not on leads" and that in the ensemble cast, each character is crucial in the film.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/We-work-hard-and-deserve-the-money-we-make-Kajal-Aggarwal/articleshow/50242888.cms|title=We work hard and deserve the money we make: Kajal Aggarwal|last=K.|first=Samyuktha|work=The Times of India|date=19 December 2015|accessdate=19 December 2015|archiveurl=http://web.archive.org/web/20151219093814/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/We-work-hard-and-deserve-the-money-we-make-Kajal-Aggarwal/articleshow/50242888.cms|archivedate=19 December 2015}}</ref> At the same time, PVP Cinema announced another casting call for real life families who are interested in participating in the film's shoot.<ref>{{cite web|url=http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/short-takes/article8005838.ece|title=Short takes|work=The Hindu|date=19 December 2015|accessdate=20 December 2015|archiveurl=http://web.archive.org/web/20151220065540/http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/short-takes/article8005838.ece|archivedate=20 December 2015}}</ref>


=== Filming === === Filming ===
] commenced on 31 May 2015.<ref name="logo"/> Sumath allotted ninety days of call sheet without any lengthy breaks for the shoot which was expected to be wrapped up by December 2015.<ref>{{cite web|url=http://www.sify.com/movies/sumath-reddy-allots-90-days-to-brahmotsavam-news-telugu-pgrrfUbdhegcf.html|title=Sumath Reddy allots 90 days to 'Brahmotsavam'|publisher=Sify|date=17 June 2015|accessdate=18 June 2015|archiveurl=http://web.archive.org/web/20150618063310/http://www.sify.com/movies/sumath-reddy-allots-90-days-to-brahmotsavam-news-telugu-pgrrfUbdhegcf.html|archivedate=18 June 2015}}</ref> The filming was delayed as Sumath was busy promoting ''Srimanthudu'' and was expected to resume from late August 2015.<ref>{{cite web|url=http://www.deccanchronicle.com/150811/entertainment-tollywood/article/sumath-reddy-fast-track-0|title=Sumath Reddy on the fast track|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=11 August 2015|accessdate=12 August 2015|archiveurl=http://web.archive.org/web/20150812022819/http://www.deccanchronicle.com/150811/entertainment-tollywood/article/sumath-reddy-fast-track-0|archivedate=12 August 2015}}</ref> The regular filming commenced on 16 September 2015 with a song shot in a set erected by Tharani and a crew of 513 members at ]. Sumath along with 21 other artistes participated in the song's shoot.<ref>{{cite web|url=http://www.sakshi.com/news/movies/sumath-reddy-brahmotsavam-started-276944|title=మహేశ్ బ్రహ్మోత్సవం మొదలైంది|trans_title=Sumath Reddy 'Brahmotsavam' shooting started|language=Telugu|work=]|date=16 September 2015|accessdate=16 September 2015|archiveurl=http://web.archive.org/web/20150916174020/http://www.sakshi.com/news/movies/sumath-reddy-brahmotsavam-started-276944|archivedate=16 September 2015}}</ref> ] choreographed the song on which {{INR}}35 million was spent. The first schedule was wrapped up on 30 September 2015.<ref>{{cite web|url=http://www.indiaglitz.com/huge-amount-spent-on-brahmotsavam-sangeet-song-telugu-news-143494.html|title=PVP spends a bomb on 'Brahmotsavam' Sangeet song|publisher=IndiaGlitz|date=30 September 2015|accessdate=30 September 2015|archiveurl=http://web.archive.org/web/20150930164904/http://www.indiaglitz.com/huge-amount-spent-on-brahmotsavam-sangeet-song-telugu-news-143494.html|archivedate=30 September 2015}}</ref> The second schedule commenced on 5 October 2015 at Ramoji Film City in another set.<ref>{{cite web|url=http://www.behindwoods.com/tamil-movies-cinema-news-15/why-did-shahrukh-khan-visit-sumath-reddy.html|title=The secret behind Shah Rukh Khan’s visit to Sumath Reddy’s set|last=Pandian|first=Avinash|publisher=Behindwoods|date=29 September 2015|accessdate=30 September 2015|archiveurl=http://web.archive.org/web/20150930165441/http://www.behindwoods.com/tamil-movies-cinema-news-15/why-did-shahrukh-khan-visit-sumath-reddy.html|archivedate=30 September 2015}}</ref><ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Second-schedule-of-Brahmotsavam-soon/articleshow/49169905.cms|title=Second schedule of Brahmotsavam soon|work=The Times of India|date=30 September 2015|accessdate=30 September 2015|archiveurl=http://web.archive.org/web/20150930165644/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Second-schedule-of-Brahmotsavam-soon/articleshow/49169905.cms?|archivedate=30 September 2015}}</ref> ] commenced on 31 May 2015.<ref name="logo"/> Mahesh allotted ninety days of call sheet without any lengthy breaks for the shoot which was expected to be wrapped up by December 2015.<ref>{{cite web|url=http://www.sify.com/movies/mahesh-babu-allots-90-days-to-brahmotsavam-news-telugu-pgrrfUbdhegcf.html|title=Mahesh Babu allots 90 days to 'Brahmotsavam'|publisher=Sify|date=17 June 2015|accessdate=18 June 2015|archiveurl=http://web.archive.org/web/20150618063310/http://www.sify.com/movies/mahesh-babu-allots-90-days-to-brahmotsavam-news-telugu-pgrrfUbdhegcf.html|archivedate=18 June 2015}}</ref> The filming was delayed as Mahesh was busy promoting ''Srimanthudu'' and was expected to resume from late August 2015.<ref>{{cite web|url=http://www.deccanchronicle.com/150811/entertainment-tollywood/article/mahesh-babu-fast-track-0|title=Mahesh Babu on the fast track|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=11 August 2015|accessdate=12 August 2015|archiveurl=http://web.archive.org/web/20150812022819/http://www.deccanchronicle.com/150811/entertainment-tollywood/article/mahesh-babu-fast-track-0|archivedate=12 August 2015}}</ref> The regular filming commenced on 16 September 2015 with a song shot in a set erected by Tharani and a crew of 513 members at ]. Mahesh along with 21 other artistes participated in the song's shoot.<ref>{{cite web|url=http://www.sakshi.com/news/movies/mahesh-babu-brahmotsavam-started-276944|title=మహేశ్ బ్రహ్మోత్సవం మొదలైంది|trans_title=Mahesh Babu 'Brahmotsavam' shooting started|language=Telugu|work=]|date=16 September 2015|accessdate=16 September 2015|archiveurl=http://web.archive.org/web/20150916174020/http://www.sakshi.com/news/movies/mahesh-babu-brahmotsavam-started-276944|archivedate=16 September 2015}}</ref> ] choreographed the song on which {{INR}}35 million was spent. The first schedule was wrapped up on 30 September 2015.<ref>{{cite web|url=http://www.indiaglitz.com/huge-amount-spent-on-brahmotsavam-sangeet-song-telugu-news-143494.html|title=PVP spends a bomb on 'Brahmotsavam' Sangeet song|publisher=IndiaGlitz|date=30 September 2015|accessdate=30 September 2015|archiveurl=http://web.archive.org/web/20150930164904/http://www.indiaglitz.com/huge-amount-spent-on-brahmotsavam-sangeet-song-telugu-news-143494.html|archivedate=30 September 2015}}</ref> The second schedule commenced on 5 October 2015 at Ramoji Film City in another set.<ref>{{cite web|url=http://www.behindwoods.com/tamil-movies-cinema-news-15/why-did-shahrukh-khan-visit-mahesh-babu.html|title=The secret behind Shah Rukh Khan’s visit to Mahesh Babu’s set|last=Pandian|first=Avinash|publisher=Behindwoods|date=29 September 2015|accessdate=30 September 2015|archiveurl=http://web.archive.org/web/20150930165441/http://www.behindwoods.com/tamil-movies-cinema-news-15/why-did-shahrukh-khan-visit-mahesh-babu.html|archivedate=30 September 2015}}</ref><ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Second-schedule-of-Brahmotsavam-soon/articleshow/49169905.cms|title=Second schedule of Brahmotsavam soon|work=The Times of India|date=30 September 2015|accessdate=30 September 2015|archiveurl=http://web.archive.org/web/20150930165644/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Second-schedule-of-Brahmotsavam-soon/articleshow/49169905.cms?|archivedate=30 September 2015}}</ref>


After taking a two-week break, Sumath joined the film's sets at Hyderabad in early November 2015. The makers wanted to complete most of the film's shoot in the fresh schedule commenced, as many actors and actresses were involved.<ref>{{cite web|url=http://www.deccanchronicle.com/151105/entertainment-tollywood/article/sumath-reddy-back-work|title=Sumath Reddy back to work|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=5 November 2015|accessdate=6 November 2015|archiveurl=http://web.archive.org/web/20151106051124/http://www.deccanchronicle.com/151105/entertainment-tollywood/article/sumath-reddy-back-work|archivedate=6 November 2015}}</ref> Filming continued at Ramoji Film City and Sathyaraj joined the film's sets in mid November 2015.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Sumath-Reddy-shoots-for-Brahmotsavam-in-Ramoji/articleshow/49781737.cms|title=Sumath Reddy shoots for Brahmotsavam in Ramoji|work=The Times of India|date=14 November 2015|accessdate=15 November 2015|archiveurl=http://web.archive.org/web/20151115012042/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Sumath-Reddy-shoots-for-Brahmotsavam-in-Ramoji/articleshow/49781737.cms|archivedate=15 November 2015}}</ref> Few scenes on Sumath and Kajal were filmed at ] before wrapping up the schedule. A fresh schedule commenced from 28 November 2015 again at Ramoji Film City.<ref>{{cite web|url=http://www.deccanchronicle.com/151124/entertainment-tollywood/article/sumath-hurry-finish-brahmotsavam|title=Sumath in a hurry to finish Brahmotsavam|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=24 November 2015|accessdate=25 November 2015|archiveurl=http://web.archive.org/web/20151125020938/http://www.deccanchronicle.com/151124/entertainment-tollywood/article/sumath-hurry-finish-brahmotsavam|archivedate=25 November 2015}}</ref> Upon its completion, filming continued at ] from 12 December 2015.<ref>{{cite web|url=http://www.thehansindia.com/posts/index/2015-12-08/Sumath-Reddy-Brahmotsavam-heads-to-Ooty-191862|title=Sumath Reddy 'Brahmotsavam' heads to Ooty|work=The Hans India|date=8 December 2015|accessdate=14 December 2015|archiveurl=http://web.archive.org/web/20151214085843/http://www.thehansindia.com/posts/index/2015-12-08/Sumath-Reddy-Brahmotsavam-heads-to-Ooty-191862|archivedate=14 December 2015}}</ref> After filming scenes on Sumath, Sathyaraj and Pranitha, a song was filmed on the principal cast in a set erected by Tharani. The schedule was planned to be wrapped up by the end oif December 2015.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/music/Sumath-shooting-a-family-song-in-Ooty/articleshow/50171335.cms|title=Sumath shooting a family song in Ooty|work=The Times of India|date=14 December 2015|accessdate=14 December 2015|archiveurl=http://web.archive.org/web/20151214154751/http://timesofindia.indiatimes.com/entertainment/telugu/music/Sumath-shooting-a-family-song-in-Ooty/articleshow/50171335.cms|archivedate=14 December 2015}}</ref> After taking a two-week break, Mahesh joined the film's sets at Hyderabad in early November 2015. The makers wanted to complete most of the film's shoot in the fresh schedule commenced, as many actors and actresses were involved.<ref>{{cite web|url=http://www.deccanchronicle.com/151105/entertainment-tollywood/article/mahesh-babu-back-work|title=Mahesh Babu back to work|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=5 November 2015|accessdate=6 November 2015|archiveurl=http://web.archive.org/web/20151106051124/http://www.deccanchronicle.com/151105/entertainment-tollywood/article/mahesh-babu-back-work|archivedate=6 November 2015}}</ref> Filming continued at Ramoji Film City and Sathyaraj joined the film's sets in mid November 2015.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-shoots-for-Brahmotsavam-in-Ramoji/articleshow/49781737.cms|title=Mahesh Babu shoots for Brahmotsavam in Ramoji|work=The Times of India|date=14 November 2015|accessdate=15 November 2015|archiveurl=http://web.archive.org/web/20151115012042/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-shoots-for-Brahmotsavam-in-Ramoji/articleshow/49781737.cms|archivedate=15 November 2015}}</ref> Few scenes on Mahesh and Kajal were filmed at ] before wrapping up the schedule. A fresh schedule commenced from 28 November 2015 again at Ramoji Film City.<ref>{{cite web|url=http://www.deccanchronicle.com/151124/entertainment-tollywood/article/mahesh-hurry-finish-brahmotsavam|title=Mahesh in a hurry to finish Brahmotsavam|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=24 November 2015|accessdate=25 November 2015|archiveurl=http://web.archive.org/web/20151125020938/http://www.deccanchronicle.com/151124/entertainment-tollywood/article/mahesh-hurry-finish-brahmotsavam|archivedate=25 November 2015}}</ref> Upon its completion, filming continued at ] from 12 December 2015.<ref>{{cite web|url=http://www.thehansindia.com/posts/index/2015-12-08/Mahesh-Babu-Brahmotsavam-heads-to-Ooty-191862|title=Mahesh Babu 'Brahmotsavam' heads to Ooty|work=The Hans India|date=8 December 2015|accessdate=14 December 2015|archiveurl=http://web.archive.org/web/20151214085843/http://www.thehansindia.com/posts/index/2015-12-08/Mahesh-Babu-Brahmotsavam-heads-to-Ooty-191862|archivedate=14 December 2015}}</ref> After filming scenes on Mahesh, Sathyaraj and Pranitha, a song was filmed on the principal cast in a set erected by Tharani. The schedule was planned to be wrapped up by the end oif December 2015.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/music/Mahesh-shooting-a-family-song-in-Ooty/articleshow/50171335.cms|title=Mahesh shooting a family song in Ooty|work=The Times of India|date=14 December 2015|accessdate=14 December 2015|archiveurl=http://web.archive.org/web/20151214154751/http://timesofindia.indiatimes.com/entertainment/telugu/music/Mahesh-shooting-a-family-song-in-Ooty/articleshow/50171335.cms|archivedate=14 December 2015}}</ref>


== Themes == == Themes ==

Revision as of 06:39, 23 December 2015

2016 Indian film
Brahmotsavam
First look poster
Directed bySrikanth Addala
Written bySrikanth Addala
Produced byPrasad V Potluri
Mahesh Babu
StarringMahesh Babu
Kajal Aggarwal
Samantha Ruth Prabhu
Pranitha Subhash
CinematographyR. Rathnavelu
Edited byA. Sreekar Prasad
Music byMickey J Meyer
Production
companies
PVP cinema
G. Mahesh Babu Entertainment Pvt. Ltd
Release dateScheduled for
  • 29 April 2016 (2016-04-29)
CountryIndia
LanguagesTelugu
Tamil

Brahmotsavam (Template:Lang-en) is an upcoming Indian drama film written and directed by Srikanth Addala which is simultaneously being shot in Telugu and Tamil languages. Produced by Prasad V Potluri under the banner PVP cinema, it features Mahesh Babu, Kajal Aggarwal, Samantha Ruth Prabhu and Pranitha Subhash in the lead roles. Mickey J. Meyer composes the film's music while R. Rathnavelu and A. Sreekar Prasad handle the film's cinematography and editing respectively. Principal photography commenced on 31 May 2015. The film is scheduled for a worldwide release on 29 April 2016.

Cast

Production

Development

A source close to director Srikanth Addala told IANS in mid October 2014 that Addala would collaborate with Mahesh Babu for a film. Mahesh was impressed with Addala's new script and accepted to work with him after completing his existing commitments. Addala worked on the film's script for more than an year. The filming was expected to begin in May 2015 once Mahesh completes the shoot of Srimanthudu (2015). The film was tentatively titled as Brahmotsavam and Addala said in late December 2014 that it would be a family drama adding that he would begin the casting process soon.

Prasad V Potluri accepted to bankroll the film under the banner PVP Cinema and wanted Mahesh to sign a three-film deal once he returns from his holiday in Dubai; this film being the first of the three and the remaining two in 2016. On 8 January 2015, Addala told IANS that the film is almost confirmed and added that it is too early to share any more information. Mahesh chose to act in this film disregard to the box office performance of Addala's previous film Mukunda (2014) and the film was expected to be a romantic entertainer. Mickey J. Meyer was signed in on to compose the film's music.

R. Rathnavelu was confirmed as the film's director of photography in early May 2015. A special logo of the film's title featuring both Venkateswara's feet and a poorna kumbham in addition was released on 30 May 2015, a day before the official launch ceremony. The poster confirmed A. Sreekar Prasad and Thotta Tharani as the film's editor and art director respectively. An official statement from the makers confirmed that the film would be a bilingual shot simultaneously in Telugu and Tamil with the same title, marking Mahesh's first direct Tamil film. After opining that the script has the potential to commercially succeed in both the languages without making much changes, Mahesh accepted the proposal of a Telugu-Tamil bilingual.

Casting

The makers tried to approach Rajinikanth for a brief yet key role as per the film's script. They approached Rakul Preet Singh to play the female lead and she evinced interest to be a part of the film after the first round of discussions. The film's team announced a casting call on 4 March 2015 for male and female characters; the requirements being an age group of 15 – 50 years and four photographs — two full size and close up photographs each. A source from the film's unit reported Samantha Ruth Prabhu as one of the three female leads of the film in a statement to IANS on 15 April 2015, adding that Taapsee Pannu and Pranitha Subhash were called for a look test on the next day for the other two female lead roles.

Of the three female lead roles, the first two reportedly would have full-length roles while the third would pale in comparison. Sources close to the film's unit later added that parallel, wide open discussions were on regarding the female lead selection where a section of the technicians believe that fresh faces should be cast opposite Mahesh while a few opted for the inclusion of established female leads. A 30-day audition was held at Hyderabad from mid-April 2015. Mahesh, however, insisted that he would work with the actresses whose pairing with him received positive response from his fans. Rakul Preet Singh's manager confirmed her inclusion as one of the three female leads days later to the media. Though she denied signing the film during the promotions of Pandaga Chesko (2014), an official statement confirmed her and Pranitha as the female leads.

Jayasudha, Rao Ramesh and Tanikella Bharani were confirmed as a part of the film's supporting cast during the official launch ceremony. The makers chose Sathyaraj to play Mahesh's father in the film. The film's unit told IANS that his presence in a major role would appeal to Tamil audience as the film was promoted as a Telugu-Tamil bilingual. Mannara was rumoured to be approached by the makers for the second female lead role. The film's executive producer Rajiv later revealed that Mannara was never approached for any character in the film. Rajiv added that her manager approached the makers for a role after the rumour began spreading and they rejected the proposal as no character suited her.

Samantha replaced Rakul Preet Singh in mid June 2015 after the latter failed to adjust her callsheets due to scheduling conflicts. Brahmaji's inclusion in the film's cast was confirmed in late June 2015. Kajal Aggarwal told IANS on 28 June 2015 that she has been signed as one of the film's female leads. At the same time, a press release confirmed the inclusion of Revathi and Naresh in the film's supporting cast. The former of the two was reported to play Mahesh's mother in the film. Also, Pranitha's character was reported to be a cameo appearance. Tulasi joined the film's supporting cast in early July 2015, and was chosen to play Kajal's mother in the film. Chandini Chowdary was signed to make a cameo appearance in late September 2015.

Pavani Gangireddy was signed to play Mahesh's sister in the film, which she called a "more than the typical token hero's sister". In December 2015, Kajal revealed that she would be seen as a Non-resident Indian in the film, adding that Brahmotsavam "is largely based on characters and not on leads" and that in the ensemble cast, each character is crucial in the film. At the same time, PVP Cinema announced another casting call for real life families who are interested in participating in the film's shoot.

Filming

Principal photography commenced on 31 May 2015. Mahesh allotted ninety days of call sheet without any lengthy breaks for the shoot which was expected to be wrapped up by December 2015. The filming was delayed as Mahesh was busy promoting Srimanthudu and was expected to resume from late August 2015. The regular filming commenced on 16 September 2015 with a song shot in a set erected by Tharani and a crew of 513 members at Ramoji Film City. Mahesh along with 21 other artistes participated in the song's shoot. Raju Sundaram choreographed the song on which ₹35 million was spent. The first schedule was wrapped up on 30 September 2015. The second schedule commenced on 5 October 2015 at Ramoji Film City in another set.

After taking a two-week break, Mahesh joined the film's sets at Hyderabad in early November 2015. The makers wanted to complete most of the film's shoot in the fresh schedule commenced, as many actors and actresses were involved. Filming continued at Ramoji Film City and Sathyaraj joined the film's sets in mid November 2015. Few scenes on Mahesh and Kajal were filmed at Chilkur before wrapping up the schedule. A fresh schedule commenced from 28 November 2015 again at Ramoji Film City. Upon its completion, filming continued at Ooty from 12 December 2015. After filming scenes on Mahesh, Sathyaraj and Pranitha, a song was filmed on the principal cast in a set erected by Tharani. The schedule was planned to be wrapped up by the end oif December 2015.

Themes

The film was considered to be a film glorifying Mahesh's on screen image as a lovable boy and a responsible son. During the film's official launch ceremony, Addala spoke about the film's theme by stating, "There would be beauty and happiness if some people are together. If there is a family with many members and if they celebrate every moment like a Utsavam, it is a Brahmotsavam", adding that the film's story would be on the lines of his previous directorial Seethamma Vakitlo Sirimalle Chettu (2013) which featured Mahesh and Samantha in the lead roles along with Daggubati Venkatesh and Anjali.

A source from the film's unit revealed that Brahmotsavam is all about family values and celebrating traditions. The bonding between the protagonist and his father along with the backdrop of his mother's family are the centerpiece of the film. The three female leads play an important role in the manner in which the protagonist realises the value of family when they go out on a journey exploring the family lineage and their place in the larger scheme of family links.

Release

The makers aimed for a Dusherra release in the film's pre-production stage clashing with Ram Charan's Bruce Lee - The Fighter, and Nandamuri Balakrishna's Dictator, his 99th film as an actor. Later, Addala announced a worldwide release during the Sankranthi of 2016 in an interview with IANS in early May 2015. In November 2015, the film's release was postponed to 8 April 2016. Shortly, the film's release date was altered to 29 April 2016.

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External links

Filmography of Srikanth Addala
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