Misplaced Pages

Revision as of 09:14, 18 July 2016

It has been suggested that Criticism of AOL be merged into this article. (Discuss) Proposed since November 2015.

AOL Inc.

Company type	Subsidiary
Industry	Media Web search engine Computer software Technology
Predecessor	Control Video Corporation (1983-1985) Quantum Computer Services (1985-1991) America Online (1991-2009)
Founded	1983; 41 years ago (1983) (as Control Video Corporation) 2009 (as AOL Inc.)
Headquarters	770 Broadway New York, NY 10003
Area served	Worldwide
Key people	Tim Armstrong (Chairman and CEO)
Services	Online services
Revenue	$2.3 billion (FY 2013)
Operating income	$190.3 million (FY 2013)
Net income	$92.4 million (FY 2013)
Total assets	$2.797 billion (FY 2013)
Total equity	$2.137 billion (FY 2013)
Number of employees	5,600
Parent	Independent (1983–2000, 2009–15) Time Warner (2000–09) Verizon (2015–present)
Website	corp.aol.com

AOL Inc. (simply known as AOL, originally known as America Online, stylized as Aol.) is an American global mass media corporation based in New York that develops, grows, and invests in brands and web sites such as The Huffington Post, TechCrunch and Engadget. The company's business spans digital distribution of content, products, and services, which it offers to consumers, publishers, and advertisers.

AOL originally provided dial-up service to millions of Americans. At the height of its success, it purchased the media conglomerate Time Warner. However, as dial-up rapidly lost ground to broadband in the mid-2000s, AOL's fortunes significantly retracted and it lost the vast majority of its value, laying off thousands of employees. AOL was eventually spun off, and Time Warner is worth fourteen times the value of AOL, as of late 2015.

On May 12, 2015, Verizon Communications announced plans to buy AOL for $50 per share in a deal valued at $4.4 billion. The acquisition was completed on June 23, 2015. In the following months, AOL also made deals with Microsoft and acquired several tech properties including Millennial Media and Kanvas to bolster their mobile ad-tech capabilities.

History

1983–91: Early years

AOL began in 1983, as a short-lived venture called Control Video Corporation (or CVC), founded by Bill von Meister. Its sole product was an online service called GameLine for the Atari 2600 video game console, after von Meister's idea of buying music on demand was rejected by Warner Bros. Subscribers bought a modem from the company for US$49.95 and paid a one-time US$15 setup fee. GameLine permitted subscribers to temporarily download games and keep track of high scores, at a cost of US$1 per game. The telephone disconnected and the downloaded game would remain in GameLine's Master Module and playable until the user turned off the console or downloaded another game.

In January 1983, Steve Case was hired as a marketing consultant for Control Video on the recommendation of his brother, investment banker Dan Case. In May 1983, Jim Kimsey became a manufacturing consultant for Control Video, which was near bankruptcy. Kimsey was brought in by his West Point friend Frank Caufield, an investor in the company. In early 1985, von Meister left the company.

On May 24, 1985, Quantum Computer Services, an online services company, was founded by Jim Kimsey from the remnants of Control Video, with Kimsey as Chief Executive Officer, and Marc Seriff as Chief Technology Officer. The technical team consisted of Marc Seriff, Tom Ralston, Ray Heinrich, Steve Trus, Ken Huntsman, Janet Hunter, Dave Brown, Craig Dykstra, Doug Coward, and Mike Ficco. In 1987, Case was promoted again to executive vice-president. Kimsey soon began to groom Case to take over the role of CEO, which he did when Kimsey retired in 1991.

Kimsey changed the company's strategy, and in 1985, launched a dedicated online service for Commodore 64 and 128 computers, originally called Quantum Link ("Q-Link" for short). The Quantum Link software was based on software licensed from PlayNet, Inc, (founded in 1983 by Howard Goldberg and Dave Panzl). The service was different from other online services as it used the computing power of the Commodore 64 and the Apple II rather than just a "dumb" terminal. It passed tokens back and forth and provided a fixed price service tailored for home users. In May 1988, Quantum and Apple launched AppleLink Personal Edition for Apple II and Macintosh computers. In August 1988, Quantum launched PC Link, a service for IBM-compatible PCs developed in a joint venture with the Tandy Corporation. After the company parted ways with Apple in October 1989, Quantum changed the service's name to America Online. Case was promoted to and sold AOL as the online service for people unfamiliar with computers, in contrast to CompuServe, which was well established in the technical community.

From the beginning, AOL included online games in its mix of products; many classic and casual games were included in the original PlayNet software system. In the early years of AOL the company introduced many innovative online interactive titles and games, including:

• Graphical chat environments Habitat (1986–1988) and Club Caribe (1988) from LucasArts.
• The first online interactive fiction series QuantumLink Serial by Tracy Reed (1988).
• Quantum Space, the first fully automated Play by email game (1989–1991).

1991–2006: Internet age, Time Warner merger

In February 1991, AOL for DOS was launched using a GeoWorks interface followed a year later by AOL for Windows. This coincided with growth in pay-based online services, like Prodigy, CompuServe, and GEnie. 1991 also saw the introduction of an original Dungeons & Dragons title called Neverwinter Nights from Stormfront Studios; which was one of the first Multiplayer Online Role Playing Games to depict the adventure with graphics instead of text.

During the early 1990s, the average subscription lasted for about 25 months and accounted for $350 in total revenue. AOL discontinued Q-Link and PC Link in late 1994. In September 1993, AOL added USENET access to its features. This is commonly referred to as the "Eternal September". AOL quickly surpassed GEnie, and by the mid-1990s, it passed Prodigy (which for several years allowed AOL advertising) and CompuServe. By 1993, AOL was able to provide public Internet access for its Windows client users.

Over the next several years, AOL launched services with the National Education Association, the American Federation of Teachers, National Geographic, the Smithsonian Institution, the Library of Congress, Pearson, Scholastic, ASCD, NSBA, NCTE, Discovery Networks, Turner Education Services (CNN Newsroom), NPR, The Princeton Review, Stanley Kaplan, Barron's, Highlights for Kids, the U.S. Department of Education, and many other education providers. AOL offered the first real-time homework help service (the Teacher Pager—1990; prior to this, AOL provided homework help bulletin boards), the first service by children, for children (Kids Only Online, 1991), the first online service for parents (the Parents Information Network, 1991), the first online courses (1988), the first omnibus service for teachers (the Teachers' Information Network, 1990), the first online exhibit (Library of Congress, 1991), the first parental controls, and many other online education firsts.

AOL charged its users an hourly fee until December 1996, when the company changed to a flat monthly rate of $19.95. During this time, AOL connections would be flooded with users trying to get on, and many canceled their accounts due to constant busy signals. A commercial featuring Steve Case telling people AOL was working day and night to fix the problem was made. Within three years, AOL's user base grew to 10 million people. In 1995 AOL was headquartered at 8619 Westwood Center Drive in the Tysons Corner CDP in unincorporated Fairfax County, Virginia, near the Town of Vienna.

AOL was quickly running out of room in October 1996 for its network at the Fairfax County campus. In 1996, AOL moved to 22000 AOL Way in Dulles, unincorporated Loudoun County, Virginia. The move to Dulles took place in mid-1996 and provided room for future growth. In a five-year landmark agreement with the most popular operating system, AOL was bundled with Windows software.

On March 31, 1997, the short-lived eWorld was purchased by AOL. In 1997, about half of all U.S. homes with internet access had it through AOL. During this time, AOL's content channels, under Jason Seiken, including News, Sports, and Entertainment, experienced their greatest growth as AOL become the dominant online service internationally with more than 34 million subscribers. In November 1998, AOL announced it would acquire Netscape. The deal closed on March 17, 1999.

In January 2000, AOL and Time Warner announced plans to merge, forming AOL Time Warner, Inc. The terms of the deal called for AOL shareholders to own 55% of the new, combined company. The deal closed on January 11, 2001. The new company was led by executives from AOL, SBI, and Time Warner. Gerald Levin, who had served as CEO of Time Warner, was CEO of the new company. Steve Case served as Chairman, J. Michael Kelly (from AOL) was the Chief Financial Officer, Robert W. Pittman (from AOL) and Dick Parsons (from Time Warner) served as Co-Chief Operating Officers. In 2002, Jonathan Miller became CEO of AOL. The following year, AOL Time Warner dropped the "AOL" from its name.

In 2004, along with the launch of AOL 9.0 Optimized, AOL also made available the option of personalized greetings which would enable the user to hear his or her name while accessing basic functions and mail alerts, or while logging in or out. In 2005, AOL broadcast the Live 8 concert live over the Internet, and thousands of users downloaded clips of the concert over the following months. In late 2005, AOL released AOL Safety & Security Center, a bundle of McAfee Antivirus, CA anti-spyware, and proprietary firewall and phishing protection software. News reports in late 2005 identified companies such as Yahoo!, Microsoft, and Google as candidates for turning AOL into a joint venture. Those plans were abandoned when it was revealed on December 20, 2005 that Google would purchase a 5% share of AOL for $1 billion.

2006–09: Rebranding and decline

On April 3, 2006, AOL announced it was retiring the full name America Online; the official name of the service became AOL, and the full name of the Time Warner subdivision became AOL LLC.

On June 8, 2006, AOL offered a new program called AOL Active Security Monitor, a diagnostic tool which checked the local PC's security status, and recommended additional security software from AOL or Download.com. The program rated the computer on a variety of different areas of security and general computer health. Two months later, AOL released AOL Active Virus Shield. This software was developed by Kaspersky Lab. Active Virus Shield software was free and did not require an AOL account, only an internet email address. The ISP side of AOL UK was bought by The Carphone Warehouse in October 2006 to take advantage of their 100,000 LLU customers, making The Carphone Warehouse the biggest LLU provider in the UK.

On August 2006, AOL announced they would give away email accounts and software previously available only to its paying customers provided the customer accessed AOL or AOL.com through a non-AOL-owned access method (otherwise known as "third party transit", "bring your own access", or "BYOA"). The move was designed to reduce costs associated with the "Walled Garden" business model by reducing usage of AOL-owned access points and shifting members with high-speed internet access from client-based usage to the more lucrative advertising provider, AOL.com. The change from paid to free was also designed to slow the rate of members canceling their accounts and defecting to Microsoft Hotmail, Yahoo!, or other free email providers. The other free services included:

• AIM (AOL Instant Messenger)
• AOL Video featured professional content and allowed users to upload videos as well.
• AOL Local, comprising its CityGuide, Yellow Pages and Local Search services to help users find local information like restaurants, local events, and directory listings.
• AOL News
• AOL My eAddress, a custom domain name for email addresses. These email accounts could be accessed in a manner similar to other AOL and AIM email accounts.
• Xdrive, which was a service offered by AOL, allowed users to back up their files over the Internet. It was acquired by AOL on August 3, 2005 and closed on January 12, 2009. It offered a free 5 GB account (free online file storage) to anyone with an AOL screenname. Xdrive also provided remote backup services and 50 GB of storage for a $9.95 per month fee.

Also that month, AOL informed its American customers it would be increasing the price of its dial-up access to US$25.90. The increase was part of an effort to migrate the service's remaining dial-up users to broadband, as the increased price was the same price they had been charging for monthly DSL access. However, AOL has since started offering their services for $9.95 a month for unlimited dial-up access.

On November 16, 2006, Randy Falco succeeded Jonathan Miller as CEO. In December 2006, AOL closed their last remaining call center in the United States, "taking the America out of America Online" according to industry pundits. Service centers based in India and the Philippines continue to this day to provide customer support and technical assistance to subscribers.

On September 17, 2007, AOL announced it was moving one of its corporate headquarters from Dulles, Virginia, to New York City and combining its various advertising units into a new subsidiary called Platform A. This action followed several advertising acquisitions, most notably Advertising.com, and highlighted the company's new focus on advertising-driven business models. AOL management stressed "significant operations" will remain in Dulles, which included the company's access services and modem banks.

In October 2007, AOL announced it would move one of its other headquarters from Loudoun County, Virginia, to New York City; it would continue to operate its Virginia offices. As part of the impending move to New York and the restructuring of responsibilities at the Dulles headquarters complex after the Reston move, AOL CEO Randy Falco announced on October 15, 2007 plans to lay off 2,000 employees worldwide by the end of 2007, beginning "immediately". The end result was a near 40% layoff across the board at AOL. Most compensation packages associated with the October 2007 layoffs included a minimum of 120 days of severance pay, 60 of which were given in lieu of the 60-day advance notice requirement by provisions of the 1988 Federal WARN Act.

By November 2007, AOL's customer base had been reduced to 10.1 million subscribers, just narrowly ahead of Comcast and AT&T Yahoo!. According to Falco, as of December 2007, the conversion rate of accounts from paid access to free access was over 80%.

On January 3, 2008, AOL announced the closing of one of its three Northern Virginia data centers, Reston Technology Center, and sold it to CRG West. On February 6, Time Warner CEO Jeff Bewkes announced Time Warner would split AOL's internet access and advertising businesses in two, with the possibility of later selling the internet access division.

On March 13, 2008, AOL purchased the social networking site Bebo for $850m (£417m). On July 25, AOL announced it was shedding Xdrive, AOL Pictures, and BlueString to save on costs and focus on its core advertising business. AOL Pictures was terminated on December 31. On October 31, AOL Hometown (a web hosting service for the websites of AOL customers) and the AOL Journal blog hosting service were eliminated.

2009–15: As a digital media company

On March 12, 2009, Tim Armstrong, formerly with Google, was named Chairman and CEO of AOL. Shortly thereafter, on May 28, Time Warner announced it would spin off AOL as an independent company once Google's shares ceased at the end of the fiscal year. On November 23, AOL unveiled a sneak preview of a new brand identity which has the wordmark Aol. superimposed onto canvases created by commissioned artists. The new identity, designed by Wolff Olins, was enacted onto all of AOL's services on December 10, the date AOL traded independently for the first time since the Time Warner merger on the New York Stock Exchange under the symbol AOL.

On April 6, 2010, AOL announced plans to shut down or sell Bebo; on June 16, the property was sold to Criterion Capital Partners for an undisclosed amount, believed to be around $10 million. In December, AIM eliminated access to AOL chat rooms noting a marked decline of patronage in recent months.

Under Armstrong's leadership, AOL began taking steps in a new business direction, marked by a series of acquisitions. On June 11, 2009, AOL had already announced the acquisition of Patch Media, a network of community-specific news and information sites which focuses on individual towns and communities. On September 28, 2010, at the San Francisco TechCrunch Disrupt Conference, AOL signed an agreement to acquire TechCrunch to further its overall strategy of providing premier online content. On December 12, 2010, AOL acquired about.me, a personal profile and identity platform, four days after that latter's public launch.

On January 31, 2011, AOL announced the acquisition of European video distribution network, goviral. On February 7, AOL bought The Huffington Post for $315 million. Shortly after the acquisition was announced, Huffington Post co-founder Arianna Huffington replaced AOL Content Chief David Eun, assuming the role of President and Editor-in-Chief of the AOL Huffington Post Media Group. On March 10, AOL announced it would cut around 900 workers in the wake of the Huffington Post deal.

On September 14, 2011, AOL formed a strategic ad selling partnership with two of its largest competitors, Yahoo and Microsoft. According to the new partnership, the three companies would begin selling inventory on each other's sites. The strategy was designed to help them compete with Google and ad networks.

On February 28, 2012, AOL partnered with PBS to launch MAKERS, a digital documentary series focusing on high-achieving women in male-dominated industries such as war, comedy, space, business, Hollywood and politics. Subjects for MAKERS episodes have included Oprah Winfrey, Hillary Clinton, Sheryl Sandberg, Martha Stewart, Indra Nooyi, Lena Dunham, and Ellen DeGeneres.

On March 15, 2012, AOL announced the acquisition of Hipster, a mobile photo sharing app for an undisclosed amount. On April 9, 2012, AOL announced a deal to sell 800 patents to Microsoft for $1.056 billion. The deal includes a "perpetual" license for AOL to use these patents.

In April, AOL took several steps to expand its ability to generate revenue through online video advertising. The company announced it would offer gross rating point (GRP) guarantee for online video, mirroring the TV ratings system and guaranteeing audience delivery for online video advertising campaigns bought across its properties. This announcement came just days before the Digital Content NewFront (DCNF) a two-week event held by AOL, Google, Hulu, Microsoft, Vevo and Yahoo to showcase the participating sites' digital video offerings. The Digital Content NewFront were conducted in advance of the traditional television upfronts in hopes of diverting more advertising money into the digital space. On April 24, the company launched the AOL On network, a single web site for its video output.

In February 2013, AOL reported its fourth quarter revenue of $599.5 million, its first growth in quarterly revenue in 8 years.

In August 2013, Armstrong announced Patch Media would scale back or sell hundreds of its local news sites. Not long afterwards, layoffs began, with up to 500 out of 1,100 positions initially impacted. On January 15, 2014, Patch Media was spun off, with majority ownership being held by Hale Global. By the end of 2014, AOL controlled 0.74% of the global advertising market, well behind industry leader Google's 31.4%.

On January 23, 2014, AOL acquired Gravity, a software startup that tracked users’ online behavior and tailored ads and content based on their interests, for $83 million. The deal, which included roughly 40 Gravity employees and their personalization technology, was CEO Tim Armstrong’s fourth largest deal since taking over the company in 2009. Later that year, AOL also acquired Vidible, which developed technology to help websites run video content from other publishers, and help video publishers sell their content to these websites. The deal, which was announced December 1, 2014, was reportedly worth roughly $50 million.

On July 16, 2014, AOL earned an Emmy nomination for the AOL original series, The Future Starts Here, in the News and Documentary category; this came days after AOL earned its first Emmy nomination for Park Bench with Steve Buscemi in the Outstanding Short-Format Nonfiction Program category. Created and hosted by Tiffany Shlain, the series focused on human's relationship with technology and featured episodes such as The Future of Our Species, Why We Love Robots, and A Case for Optimism.

2015–present: Purchase by Verizon

On May 12, 2015, Verizon announced plans to buy AOL for $50 per share in a deal valued at $4.4 billion. The transaction was completed on June 23. Armstrong, who continued to lead the firm following regulatory approval, called the deal the logical next step for AOL. "If you look forward five years, you're going to be in a space where there are going to be massive, global-scale networks, and there's no better partner for us to go forward with than Verizon." he said. "It's really not about selling the company today. It's about setting up for the next five to 10 years."

Analyst David Bank said he thought the deal made sense for Verizon. The deal will broaden Verizon's advertising sales platforms and increase its video production ability through websites such as The Huffington Post, TechCrunch, and Engadget. However, Craig Moffett said it was unlikely the deal would make a big difference to Verizon's bottom line. AOL had about two million dial-up subscribers at the time of the buyout. The announcement caused AOL's stock price to rise 17%, while Verizon's stock price dropped slightly.

Shortly before the Verizon purchase, on April 14, 2015, AOL launched ONE by AOL, a digital marketing programmatic platform that unifies buying channels and audience management platforms to track and optimize campaigns over multiple screens. Later that year, on September 15, AOL expanded the product with ONE by AOL: Creative, which is geared towards creative and media agencies to similarly connect marketing and ad distribution efforts.

On May 8, 2015, AOL reported its first quarter revenue of $625.1 million, $483.5 million of which came from advertising and related operations, marking a 7% increase from Q1 2014. Over that year, the AOL Platforms division saw a 21% increase in revenue, but a drop in adjusted OIBDA due to increased investments in the company’s video and programmatic platforms.

On June 29, 2015, AOL announced a deal with Microsoft to take over the majority of its digital advertising business. Under the pact, as many as 1,200 Microsoft employees involved with the business will be transferred to AOL, and the company will take over the sale of display, video, and mobile ads on various Microsoft platforms in nine countries, including Brazil, Canada, the United States, and the United Kingdom. Additionally, Google Search will be replaced on AOL properties with Bing—which will display advertising sold by Microsoft. Both advertising deals are subject to affiliate marketing revenue sharing.

On July 22, 2015, AOL received two News and Documentary Emmy nominations, one for MAKERS in the Outstanding Historical Programming category, and the other for True Trans With Laura Jane Grace, which documented the story of Laura Jane Grace, a transgender musician best known as the founder, lead singer, songwriter and guitarist of the punk rock band Against Me!, and her decision to come out publicly and overall transition experience.

On September 3, 2015, AOL agreed to buy Millennial Media for US $238 million . On October 23, 2015, AOL completed the acquisition.

On October 1, 2015, Go90, a free ad-supported mobile video service aimed at young adult and teen viewers that Verizon owns and AOL oversees and operates launched its content publicly after months of beta testing. The initial launch line-up included content from Comedy Central, Huffington Post, Nerdist News, Univision News, Vice, ESPN and MTV.

On January 25, 2016, AOL expanded its ONE platform by introducing ONE by AOL: Publishers, which combines six previously separate technologies to offer various publisher capabilities such as customizing video players, offering premium ad experience to boost visibility, and generating large video libraries. The announcement was made in tandem with AOL’s acquisition of AlephD, a Paris-based startup focused on publisher analytics of ad price tracking based on historical data. AOL announced AlephD would be a part of the ONE by AOL: Publishers platform.

Products and services

AOL's products and services are in the following areas: Content, Advertising, Local, Membership and AOL Ventures.

Content

The Huffington Post Media Group, led by Arianna Huffington, provides news, opinion, entertainment, community and digital information. Properties of the Media Group include:

• The Huffington Post
• Moviefone
• Engadget
• Autoblog – an American internet-based automotive news website owned and operated by AOL Inc. through their Weblogs, Inc. subsidiary.
• TechCrunch
• Cambio
• Stylelist
• MapQuest
• PopEater (now HuffPost Celebrity)
• AOL Music
• AOL Latino (now HuffPost Voices)
• Patch

The group has over 20,000 bloggers, including politicians, celebrities, academics and policy experts, who contribute on a wide range of topics making news. The group's video is collected on its AOL On site, which offers channels in news, entertainment, style, tech, business, food, home, travel, health, autos, parenting, relationships, video games and pets.

In partnership with PBS, AOL produces the MAKERS video series, focused on high-achieving women. AOL also hosts and livestreams their BUILD interview series featuring guests from the worlds of entertainment, tech, fashion, and business.

Advertising

AOL’s advertising services are broken into two parts: AOL Advertising and AOL Platforms.

AOL Advertising offers advertisers, agencies and publishers access to AOL's online advertising tools, and the ability to advertise on the original brands available through the AOL Huffington Post Media Group. AOL advertising comprises eight businesses: Advertising.com, ADTECH, AOL On Network, 5min Media, Be On, Pictela, StudioNow, and Sponsored Listings.

• Advertising.com – AOL's ad network, Advertising.com, helps advertisers reach highly targeted audiences at scale, and helps publishers increase revenue. Advertising.com utilizes AdLearn, an advanced optimization and bid management system. AdLearn processes up to 10 billion transactions per day.
• Adtech – Adtech's integrated ad serving solutions enable web publishers, ad networks, agencies and advertisers to manage, serve and report on their online advertising campaigns – including display, video and mobile formats.
• AOL On Network – The AOL On Network comprises 14 curated video channels. It features original series by AOL Studios and other production houses, and a library of content from AOL partners. The site is refreshed with content surrounding breaking stories and trending topics. AOL On also features the custom playlists of celebrity curators.
• 5min Media – 5min Media offers publishers access to a curated video library, white-label player and proprietary technology which allows them to integrate 5min Media's videos across their sites to reach and be seen by targeted audiences.
• Be On – Be On distributes branded video content on a pay-for-performance basis.
• Pictela – Pictela is an award-winning, high-definition global content marketing platform for serving and distributing brand content across online advertising and social media. The Pictela platform powers the backend of AOL Premium Formats.
• StudioNow – StudioNow works with businesses to create, produce and distribute affordable custom video that's hyperlocal, high-quality and scaled to their needs.
• Sponsored Listings – The Advertising.com Sponsored Listings network includes AOL Media properties and many of the web's top sites. The network is pay-per-click and enables advertisers to target ads by content and by audience.

AOL Platforms offers digital advertising solutions to brands. Focusing on programmatic advertising tools, AOL acquired a number of businesses and technologies help to form the ONE by AOL advertising suite. These acquisitions included AdapTV in 2013 and Convertro, Precision Demand, and Vidible in 2014. ONE by AOL is further broken down into ONE by AOL for Publishers (formerly Vidible, AOL On Network and Be On for Publishers) and ONE by AOL for Advertisers, each of which have several sub-platforms. ONE by AOL for Publishers consists of:

• ONE by AOL: Audience
• ONE by AOL: Creative
• ONE by AOL: Display MP
• ONE by AOL: Mobile
• ONE by AOL: Video
• ONE by AOL: Video Marketplace

ONE by AOL for Advertisers consists of:

• ONE by AOL: Attribution
• ONE by AOL: Audience
• ONE by AOL: Creative
• ONE by AOL: Display
• ONE by AOL: TV
• ONE by AOL: Video
• ONE by AOL: Video Marketplace

Local

AOL provides local content, platforms and services covering geographic levels ranging from neighborhoods to major metropolitan areas. This local content includes professional editorial content, user-generated content and business listings. AOL's local brands include MapQuest, the second-largest online mapping company, operating at 44-percent market share; and a minority holding in Patch, a platform of hyper-local news and information sites managed by professional local journalists and photographers.

AOL membership

AOL offers a range of integrated products and properties including communication tools, mobile services and subscription packages which drive traffic across the AOL network.

• Dial-up Internet access – According to AOL quarterly earnings report May 8, 2015, 2.1 million people still use AOL's dial-up service.
• Mobile – AOL Mobile includes applications and mobile web experiences for existing AOL properties like Moviefone, TechCrunch, AIM, MapQuest, and products such as Engadget Distro, Editions by AOL, Play by AOL Music, and Huffington Magazine.
• AOL Mail – AOL Mail is AOL's proprietary email client. It is fully integrated with AIM and links to news headlines on AOL content sites.
• AOL Instant Messenger (AIM) – is AOL's proprietary instant-messaging tool. It also comprises a video-chat service, AV by AIM.
• AOL Plans — AOL Plans offers three online safety and assistance tools: ID protection, data security and a general online technical assistance service.
• Lifestore.com – Lifestore.com provides products and services including PC utilities, tech support, online learning, and diet and fitness programs.

AOL Desktop

AOL Desktop is an internet suite produced by AOL that integrates a web browser, a media player and an instant messenger client. Based on AOL OpenRide, it is an upgrade from such. The Mac OS X version is based on WebKit.

AOL Desktop is different from previous AOL browsers, which are still available. Its features are focused on browsing instead of email. For instance, one does not have to sign into AOL in order to use it as a regular browser. In addition, non-AOL email accounts can be accessed through it. There are three main buttons: "MAIL", "IM", and "WEB". The first two require users to sign in but "WEB" can be instantly used.

Ventures

AOL Ventures is the venture capital arm of AOL and invests in early-stage technology-centric consumer Internet companies.

Corporate social responsibility

Since spinning off from Time Warner in 2010, AOL has made corporate social responsibility an important part of its mission. In its company values, AOL states, "We are in the business of helping people, period." For the company's corporate social responsibility efforts, AOL's CEO Tim Armstrong was included in a July 9, 2012 Adweek article, "The Givers," highlighting individuals who have committed their and their companies' time, money and resources to a diverse range of causes.

Each year on the company's birthday, AOL employees around the world are invited to participate in Monster Help Day, a global community service day dedicated to strengthening the communities in which AOL employees live and work. Other corporate social responsibility initiatives include producing cause-related content for AOL properties; donating PSA campaigns throughout the AOL network; empowering consumers through cause-related contests and initiatives; implementing a permanent cause module on AOL's homepage, dedicated to promoting a different nonprofit daily; and advocating for internet safety through its blog SafetyClicks.com.

Criticism

In its earlier incarnation as a "walled garden" community and service provider, AOL received criticism for its community policies, terms of service, and customer service. Prior to 2006, AOL was known for its direct mailing of CD-ROMs and 3½" floppy disks containing its software. The disks were distributed in large numbers; at one point, half of the CDs manufactured worldwide had AOL logos on them. The marketing tactic was criticized for its environmental cost, and AOL CDs were recognized as PCWorld's most annoying tech product.

See also

• Adrian Lamo – Inside-AOL.com
• AOL Explorer
• AOL Radio
• AOL RED
• AOHell
• ART image file format .art
• Comparison of webmail providers
• Dot-com bubble
• List of acquisitions by AOL
• Live365
• Sessions@AOL
• Truveo
• David Shing

References

1. ^ "AOL 2012 Annual Report, Form 10-K, Filing Date March 20, 2012". secdatabase.com. Retrieved September 30, 2013.
2. Lunden, Ingrid. "AOL Reorganizes Into Membership, Brand And Ad Units [Incl Armstrong's Memo]". TechCrunch. Retrieved June 29, 2012.
3. "AOL, Inc Google Finance". Retrieved November 10, 2015.
4. "Time Warner, Inc Google Finance". Retrieved November 10, 2015.
5. ^ Imbert, Fred (May 12, 2015). "Verizon to buy AOL for $4.4B; AOL shares soar". CNBC. Retrieved May 12, 2015.
6. Sawers, Paul (June 23, 2015). "Verizon completes $4.4B acquisition of AOL". VentureBeat. Retrieved June 23, 2015.
7. ^ Klein, Alec (2003). Stealing Time: Davin, Quinton, and the Collapse of AOL Time Warner. New York: Simon & Schuster. ISBN 0-7432-5984-X.
8. ^ David Lumb (May 12, 2015). "A Brief History of AOL". Fast Company. Retrieved May 12, 2015.
9. ^ Charles Warner (2011). Media Selling: Television, Print, Internet, Radio. John Wiley & Sons. ISBN 1-4443-5927-4.
10. Peter Friedman interviewed on the TV show Triangulation on the TWiT.tv network
11. "History of Computing Industrial Era (1985–1990)". The History of Computing Project. March 20, 2006. Archived from the original on 3 November 2005. Retrieved September 24, 2005. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
12. "Apple II history chapter 22". December 31, 2002. Archived from the original on 28 August 2005. Retrieved September 24, 2005. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
13. "The Original Neverwinter Nights 1991–1997". bladekeep.com.
14. "AOL History: How much did it cost AOL to distribute all those CDs back in the 1990's?". Quora. 2010-12-24. Retrieved July 13, 2012.
15. Catb.org. Catb.org. Retrieved on July 8, 2011.
16. Lily Rothman (May 22, 2015). "A Brief Guide to the Tumultuous 30-Year History of AOL". Time.
17. Michael Wolff (1997). Netstudy. Dell Publishing.
18. "For $19.95 a month, unlimited headaches for AOL". January 27, 1997.
19. "Encyclopedia.com". encyclopedia.com. The Washington Post. April 17, 2005. Archived from the original on 19 November 2009. Retrieved May 7, 2009. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
20. "Tysons Corner CDP, Virginia." United States Census Bureau. Retrieved on May 7, 2009. Archived 2011-11-10 at the Wayback Machine
21. Sugawara, Sandra. "America Online to Reduce Rates; Firm Faces Subscriber Boycott, Pressure From Competitors." The Washington Post. October 13, 1994. Financial B09. Retrieved on May 7, 2009.
22. "Company Overview". corp.aol.com. AOL. February 8, 2008. Archived from the original on 8 February 2008. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
23. David Bank (2001). Breaking Windows: How Bill Gates Fumbled the Future of Microsoft. Simon and Schuster. p. 105. ISBN 978-0-7432-0315-9.
24. "The Fall of Facebook". (December 2014). The Atlantic, pp. 35.
25. Tim Arango (January 10, 2010). "How the AOL-Time Warner Merger Went So Wrong". The New York Times.
26. Henry, Shannon (7 August 2002). "At AOL, New Boss Largely Unknown; 'Who's Jon Miller?' Employees Ask At Dulles Offices". Wash. Post – via HighBeam Research. Note: only the beginning of the news article was available, the remainder behind a paywall.
27. "Live 8". Billboard: 22. Jul 29, 2006.
28. Jeff Bertolucci (July 2007). "Protect your PC". Kiplinger's Personal Finance.
29. Yang, Catherine (November 11, 2005). "Has AOL Met Its Match?". BusinessWeek. Retrieved August 1, 2006.
30. "America Online Changes Its Name to AOL". April 3, 2006. Archived from the original on 15 July 2006. Retrieved July 24, 2006. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
31. AOL Launches Free Software To Improve PC Security For All Internet Users. Timewarner.com. Retrieved on July 8, 2011.
32. "AOL News and Broadcast Center". Press.aol.com. November 11, 2010. Archived from the original on 23 June 2007. Retrieved July 8, 2011.
33. "Carphone Warehouse buying AOL UK". BBC News. October 11, 2006. Retrieved April 25, 2010.
34. AOL scraps fees in bid to keep users. USA Today. Retrieved on April 9, 2012.
35. "AOL Uses Refurbished Software to Woo Customers". The Money Times. October 4, 2006. Archived from the original on 10 November 2006. Retrieved November 11, 2006. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
36. Video.aol.com. Video.aol.com (November 11, 2010). Retrieved on July 8, 2011.
37. "Cityguide.aol.com". Cityguide.aol.com. Retrieved 2014-04-25.
38. Yellowpages.aol.com. Yellowpages.aol.com. Retrieved on July 8, 2011.
39. "Local.aol.com". Local.aol.com. Retrieved July 8, 2011.
40. ^ Pogue, David (January 6, 2007). "Fewer excuses for not doing a PC backup". The New York Times. Retrieved January 6, 2007. Quote: "Online backups, where files are shuttled off to the Internet for safekeeping, are suddenly becoming effortless, capacious and even free."
41. "Xdrive storage site to close". Webuser IPC Media Limited. January 5, 2009. Retrieved January 19, 2009.
42. Mills, Elinor. "AOL hanging up on dial-up customers?". CNET. Retrieved August 3, 2006.
43. "AOL price plans". Archived from the original on 1 November 2006. Retrieved October 29, 2006. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
44. "Randy Falco is the new CEO of AOL". TechWhack.
45. Stafford, Jim (December 2, 2006). "America Online to close city call center". The Oklahoman.
46. Steel, Emily (September 17, 2007). "AOL Moves Headquarters To New York City". The Wall Street Journal. Retrieved September 17, 2007.
47. Goldfarb, Zachary and Sam Diaz (September 18, 2007). "AOL Moving Executives, Headquarters to New York". The Washington Post. Retrieved May 7, 2009.
48. ^ Hansell, Saul (October 15, 2007). "Tuesday is Layoff Day at AOL". The New York Times. Archived from the original on 17 October 2007. Retrieved October 17, 2007. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
49. Rosencrance, Linda (November 8, 2007). "AOL revenue, subscribers plummet". ComputerWorld. Archived from the original on 17 November 2007. Retrieved November 12, 2007. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
50. "AOL (TWX): Randy Falco's Year-End Love Note to AOLers". Archived from the original on 18 December 2007. Retrieved December 18, 2007. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
51. "CRG West accounces the acquisition of Data Center in Reston, Virginia" (PDF). January 3, 2008. Archived from the original (PDF) on 17 December 2008. Retrieved November 16, 2008. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
52. "Time Warner Will Split AOL: Financial News – Yahoo! Finance". biz.yahoo.com. Archived from the original on 2008-02-07.
53. BBC NEWS | Business AOL acquires Bebo social network
54. Washingtonpost.com, AOL shutting 3 services to cut costs, focus on ads
55. "We're Closing Our Doors". PeopleConnectionBlog.com. AOL. Archived from the original on 28 October 2008.
56. Tim Armstrong Named Chairman and CEO of AOL. AOL Press Release. Retrieved on April 9, 2012.
57. Time Warner walking out on AOL marriage. MSNBC (May 28, 2009). Retrieved on July 8, 2011.
58. Public Class. "AOL". Wolff Olins. Retrieved January 30, 2012.
59. AOL Celebrates Day One as an Independent Company. AOL Press Release. Retrieved on April 9, 2012.
60. Barnett, Emma (April 7, 2010). "AOL prepares to shut down Bebo". telegraph.co.uk. London. Retrieved April 6, 2010.
61. AOL sells Bebo for scrap – and a $275 million tax break. CNN Money. Retrieved on April 12, 2011.
62. Why is AIM Chat Closed?. AOL Help. Retrieved on April 9, 2012.
63. Swisher, Kara. "Back to the Future: AOL Goes Local With Two Acquisitions (Including CEO's Company)". AllThingsD. Retrieved June 11, 2009.
64. Armstrong, Tim (September 28, 2010). "We Got TechCrunch!". TechCrunch. Archived from the original on 1 October 2010. Retrieved September 29, 2010. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
65. Arrington, Michael (September 28, 2010). "Why We Sold TechCrunch to AOL and Where We Go From Here". TechCrunch. Archived from the original on 29 September 2010. Retrieved September 29, 2010. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
66. AOL Acquires Personal Profile Startup About.Me. TechCrunch. Retrieved April 9, 2012.
67. ONLINE VIDEO DISTRIBUTION NETWORK GOVIRAL ACQUIRED BY AOL EUROPE. AOL Press Release. Retrieved April 9, 2012.
68. AOL buys Huffington Post: the beginning of the end?. Guardian. Retrieved on July 8, 2011.
69. Wired.com. Wired.com. Retrieved on July 8, 2011.
70. AOL cuts 900 jobs after HuffPo buy. CNN Money. Retrieved on April 9, 2012.
71. "allthingsd.com". allthingsd.com. September 14, 2011. Retrieved January 30, 2012.
72. "AOL Corp". AOL Corp. Retrieved 2016-01-26.
73. AOL acquires mobile photo-sharing app Hipster. VentureBeat. Retrieved on April 9, 2012.
74. AOL and Microsoft Announce $1.056 Billion Deal. AOL Press Release. Retrieved on April 9, 2012.
75. Thielman, Sam. "Nielsen, AOL Chase Ads With TV-Like Ratings Web giant issues bold guarantees regarding its online GRP's". AdWeek. Retrieved April 16, 2012.
76. VEGA and STUART ELLIOTT, TANZINA (April 26, 2012). "Small Screens, Big Dollars". The New York Times. Retrieved April 26, 2012.
77. Coyle, Jake (April 24, 2012). "AOL launches online video network, AOL On". Associated Press. Retrieved May 1, 2012.
78. Hagey, Keach (2013-02-08). "AOL Quarterly Revenue Rises for First Time in Years – WSJ.com". Online.wsj.com. Retrieved 2013-02-14.
79. Kafka, Peter (August 9, 2013). "400 Patch Sites on the Block, AOL Says". AllThingsD. Retrieved August 22, 2013.
80. Hagey, Keach (August 16, 2013). "AOL Begins Layoffs At Patch". The Wall Street Journal. Retrieved August 22, 2013.
81. Kaufman, Leslie (January 15, 2014). "AOL Finds a Partner to Run Its Troubled Patch Division". New York Times.
82. ^ "Verizon buys AOL for $4.4bn". BBC. May 12, 2015. Retrieved May 12, 2015.
83. MacMillan, Douglas (2014-01-23). "AOL Buys Software Startup Gravity". WSJ Blogs - Digits. Retrieved 2016-01-29.
84. "AOL Adds More Video Help by Buying Content Syndicator Vidible for Around $50 Million". Re/code. Retrieved 2016-01-29.
85. "AOL Original "The Future Starts Here" by @TiffanyShlain Nominated for News And Documentary Emmy® Award".
86. "Steve Buscemi Gets Emmy Love for 'Park Bench'".
87. "AOL Corp". AOL Corp. Retrieved 2016-01-28.
88. "AOL Corp". AOL Corp. Retrieved 2016-01-28.
89. "Quarterly Earnings - Investor Relations - AOL". ir.aol.com. Retrieved 2016-02-05.
90. Grandoni, Dino (June 29, 2015). "AOL in Deal With Microsoft to Take Over Display Ad Business". The New York Times. Retrieved 30 June 2015.
91. Shields, Mike; Ovide, Shira (June 29, 2015). "AOL Takes Over Majority of Microsoft's Ad Business, Swaps Google Search For Bing". Wall Street Journal. Retrieved 30 June 2015.
92. "NOMINEES FOR THE 36th ANNUAL NEWS & DOCUMENTARY EMMY® AWARDS ANNOUNCED" (PDF).
93. "AOL Confirms It Is Buying Millennial Media In $238M Deal To Expand In Mobile Ads". TechCrunch.
94. "AOL Completes Acquisition of Millennial Media". Nasdaq.
95. ^ "Verizon launches go90 mobile video service". USA TODAY. Retrieved 2016-01-26.
96. Roettgers, Janko. "Verizon May Strike Partnerships With Other Carriers to Take Go90 International". Variety. Retrieved 2016-01-26.
97. "AOL Introduces New 'All-in-One' Platform for Publishers". adage.com. Retrieved 2016-02-05.
98. Ha, Anthony. "AOL Acquires AlephD To Be Part Of Its Newly Unified Publisher Platform". TechCrunch. Retrieved 2016-02-05.
99. "AOL Buys AlephD to Boost Publisher Support". www.ecommercetimes.com. Retrieved 2016-02-05.
100. "AOL Agrees To Acquire The Huffington Post". The Huffington Post. 2011-02-07. Retrieved 2016-04-28.
101. Echols, Tucker (7 February 2011). "Huffington Post joins dozens of AOL brands". Washington Business Journal. Retrieved 28 November 2011.
102. "AOL Products and Services: Content". Retrieved 2012-07-24.
103. "AOL On". Retrieved 2012-07-24.
104. "MAKERS". MAKERS. Retrieved 2016-02-05.
105. AOL. "AOL BUILD". AOL.com. Retrieved 2016-02-05.
106. "The IAB's Rising Star Ad Units". www.360i.com. 2008-07-07. Retrieved 2011-03-01.
107. "AOL Products & Services – Advertising". Retrieved 2012-07-24.
108. "Overview". AOL Corp. Retrieved 2016-02-05.
109. "ONE BY AOL FOR PUBLISHERS". AOL Platforms. Retrieved 2016-02-05.
110. "ONE BY AOL FOR ADVERTISERS". AOL Platforms. Retrieved 2016-02-05.
111. Matyszczyk, Chris. "More than 2 million people still pay for AOL dial-up". CNET. Retrieved 8 May 2015.
112. "AOL Membership". AOL Corp. Retrieved 2016-02-05.
113. "AOL Products & Services – AOL Membership". Retrieved 2012-07-24.
114. ^ "AOL Desktop for Windows". Discover AOL.
115. "August 8th Helix Beta Chat". aol.com.
116. "AOL Heads in New Direction with 'Helix'". BetaNews.
117. "AOL Products & Services – AOL Ventures". Retrieved 2012-07-24.
118. "AOL Corporate Site – Our Values". Retrieved 2012-07-25.
119. "The Givers". Adweek. Retrieved July 9, 2012.
120. "AOL Impact – Monster Help Day". AOL. Retrieved 2012-07-25.
121. "AOL Corporate Site – Corporate Citizenship". AOL. Retrieved 2012-07-25.
122. Siegler, M (December 27, 2010). "Comment How Much Did It Cost AOL To Send Us Those CDs In The 90s? "A Lot!," Says Steve Case". Tech Crunch. Retrieved 2013-06-11.
123. Dornin, Rusty (October 17, 2002). "CD overload? Send them back to AOL". CNN Tech. Archived from the original on 2013-02-24. Retrieved October 17, 2002.
124. "Your Top 10 Most Annoying Tech Products". PC World. Retrieved April 16, 2007.

External links

• Official website
• A Visual Archive of America Online, Versions 1.1 – 3.0

40°43′51″N 73°59′29″W / 40.7308°N 73.9914°W / 40.7308; -73.9914

• Articles to be merged from November 2015
• AOL
• Companies based in Dulles, Virginia
• Companies based in New York City
• Companies established in 2009
• Companies established in 1983
• Companies formerly listed on the New York Stock Exchange
• Online service providers
• Internet service providers of the United States
• Internet services supporting OpenID
• Former Time Warner subsidiaries
• Web service providers
• Pre–World Wide Web online services
• Companies in the PRISM network
• 1983 establishments in the United States
• Web portals
• Verizon Communications