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| '''Dorset Cereals''' is a British breakfast food manufacturer, based in ], ]. It was founded in 1989 by Terry Crabb and manufacturers ], porridge, and ]. Its products are exported to more than 70 countries<ref>http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html</ref> | '''Dorset Cereals''' is a British breakfast food manufacturer, based in ], ]. It was founded in 1989 by Terry Crabb and manufacturers ], porridge, and ]. Its products are exported to more than 70 countries<ref name="independent">{{cite web|url=http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html|title=Dorset Cereals: Changing the world, one breakfast bowl at a time | Business Analysis & Features | News | The Independent|publisher=independent.co.uk|accessdate=2016-08-04}}</ref> | ||
| ==History== | ==History== | ||
| Dorset Cereals has experienced significant growth, especially in export markets<ref |
Dorset Cereals has experienced significant growth, especially in export markets<ref name="independent"/><ref name="ft">{{cite web|url=http://www.ft.com/intl/cms/s/0/c006fe9e-ecbf-11e3-8963-00144feabdc0.html#axzz3xuwLMsaq|title=Associated British Foods to buy Dorset Cereals - FT.com|publisher=ft.com|accessdate=2016-08-04}}</ref><ref name="thegrocer">{{cite web|url=http://www.thegrocer.co.uk/company-profile-dorset-cereals/120966.article|title=Company Profile Dorset Cereals|publisher=thegrocer.co.uk|accessdate=2016-08-04}}</ref> Since 2000, the company has been based at a purpose-built barn factory in Poundbury, the town built according to the vision of Prince Charles. | ||
| In 2012, ] purchased the company for £50 |
In 2012, ] purchased the company for £50 million from its private equity owners, ].<ref name="dorsetecho">{{cite web|url=http://www.dorsetecho.co.uk/news/11261206.Dorset_Cereals_sold_in___50million_deal/?ref=eb|title=Dorset Cereals sold in £50million deal (From Dorset Echo)|publisher=dorsetecho.co.uk|accessdate=2016-08-04}}</ref> | ||
| The company runs the Dorset Cereals B&B Awards which recognises the best bed and breakfasts in the UK.<ref>https://www.dorsetcereals.co.uk/bnb-awards/</ref><ref>http://www.westerngazette.co.uk/TRACK-Tracey-Baker-Britain-s-best-B-B-jump-chance/story-28475865-detail/story.html</ref> | The company runs the Dorset Cereals B&B Awards which recognises the best bed and breakfasts in the UK.<ref name="dorsetcereals">{{cite web|url=https://www.dorsetcereals.co.uk/bnb-awards/|title=Dorset Cereals B&B awards – Dorset Cereals|publisher=dorsetcereals.co.uk|accessdate=2016-08-04}}</ref><ref>http://www.westerngazette.co.uk/TRACK-Tracey-Baker-Britain-s-best-B-B-jump-chance/story-28475865-detail/story.html</ref> | ||
| ==Products== | ==Products== | ||
| Dorset Cereals manufactures a number of breakfast products, such as muesli, porridge and granola at its purpose-built barn in ], construction of which was overseen by ]. The company sources British oats, spelt and wheat flakes. Overall, 80% of its ingredients are sourced from the UK.<ref |
Dorset Cereals manufactures a number of breakfast products, such as muesli, porridge and granola at its purpose-built barn in ], construction of which was overseen by ]. The company sources British oats, spelt and wheat flakes. Overall, 80% of its ingredients are sourced from the UK.<ref name="independent"/> The simple but "quaint" packaging has attracted attention<ref name="theguardian">{{cite web|url=http://www.theguardian.com/lifeandstyle/wordofmouth/2009/jun/02/dorset-cereals-marketing|title=Matthew Fort: How many seemingly bucolic products are actually made by big corporations? | Life and style | The Guardian|publisher=theguardian.com|accessdate=2016-08-04}}</ref> | ||
| ==Recognition== | ==Recognition== | ||
| In 1999 Dorset Cereals won a ] for Export Achievement<ref>http://www.theguardian.com/business/1999/apr/21/1</ref> | In 1999 Dorset Cereals won a ] for Export Achievement<ref name="theguardian2">{{cite web|url=http://www.theguardian.com/business/1999/apr/21/1|title=The Queens Award winners | Business | The Guardian|publisher=theguardian.com|accessdate=2016-08-04}}</ref> | ||
| Dorset Cereals received second place in ''The Dieline'' packaging industry awards 2015 for fresh and prepared food<ref>http://www.thedieline.com/blog/2015/4/27/2nd-place-fresh-prepared-food-dorset-cereals</ref> | Dorset Cereals received second place in ''The Dieline'' packaging industry awards 2015 for fresh and prepared food<ref name="thedieline">{{cite web|url=http://www.thedieline.com/blog/2015/4/27/2nd-place-fresh-prepared-food-dorset-cereals|title=The Dieline Awards 2015: 2nd Place Fresh & Prepared Food- Dorset Cereals — The Dieline - Branding & Packaging Design|publisher=thedieline.com|accessdate=2016-08-04}}</ref> | ||
| Dorset Cereals productshave also received several Great Taste Awards.<ref>https://www.dorsetcereals.co.uk/category/our-blog/our-awards/</ref> | Dorset Cereals productshave also received several Great Taste Awards.<ref>https://www.dorsetcereals.co.uk/category/our-blog/our-awards/</ref> | ||
Revision as of 12:30, 4 August 2016
| Company type | Subsidiary |
|---|---|
| Industry | Food processing |
| Founded | 1989; 36 years ago (1989) |
| Headquarters | Poundbury, Dorset, United Kingdom |
| Key people | Terry Crabb (founder) |
| Products | Muesli, porridge, granola |
| Number of employees | 100+ |
| Parent | Associated British Foods |
| Website | www |
Dorset Cereals is a British breakfast food manufacturer, based in Poundbury, Dorset. It was founded in 1989 by Terry Crabb and manufacturers muesli, porridge, and granola. Its products are exported to more than 70 countries
History
Dorset Cereals has experienced significant growth, especially in export markets Since 2000, the company has been based at a purpose-built barn factory in Poundbury, the town built according to the vision of Prince Charles. In 2012, Associated British Foods purchased the company for £50 million from its private equity owners, Langholm Capital.
The company runs the Dorset Cereals B&B Awards which recognises the best bed and breakfasts in the UK.
Products
Dorset Cereals manufactures a number of breakfast products, such as muesli, porridge and granola at its purpose-built barn in Poundbury, construction of which was overseen by Léon Krier. The company sources British oats, spelt and wheat flakes. Overall, 80% of its ingredients are sourced from the UK. The simple but "quaint" packaging has attracted attention
Recognition
In 1999 Dorset Cereals won a Queen's Award for Enterprise for Export Achievement Dorset Cereals received second place in The Dieline packaging industry awards 2015 for fresh and prepared food
Dorset Cereals productshave also received several Great Taste Awards.
References
- ^ "Dorset Cereals: Changing the world, one breakfast bowl at a time | Business Analysis & Features | News | The Independent". independent.co.uk. Retrieved 2016-08-04.
- "Associated British Foods to buy Dorset Cereals - FT.com". ft.com. Retrieved 2016-08-04.
- "Company Profile Dorset Cereals". thegrocer.co.uk. Retrieved 2016-08-04.
- "Dorset Cereals sold in £50million deal (From Dorset Echo)". dorsetecho.co.uk. Retrieved 2016-08-04.
- "Dorset Cereals B&B awards – Dorset Cereals". dorsetcereals.co.uk. Retrieved 2016-08-04.
- http://www.westerngazette.co.uk/TRACK-Tracey-Baker-Britain-s-best-B-B-jump-chance/story-28475865-detail/story.html
- "Matthew Fort: How many seemingly bucolic products are actually made by big corporations? | Life and style | The Guardian". theguardian.com. Retrieved 2016-08-04.
- "The Queens Award winners | Business | The Guardian". theguardian.com. Retrieved 2016-08-04.
- "The Dieline Awards 2015: 2nd Place Fresh & Prepared Food- Dorset Cereals — The Dieline - Branding & Packaging Design". thedieline.com. Retrieved 2016-08-04.
- https://www.dorsetcereals.co.uk/category/our-blog/our-awards/