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Revision as of 22:10, 18 August 2016

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Finnegans
IndustryAlcoholic beverage
Founded2000
FounderJacquie Berglund
HeadquartersMinneapolis, Minnesota, U.S.
ProductsBeer
WebsiteFinnegans.org
Active beers
Name Type
Finnegans Irish Amber Amber Ale
Finnegans Blonde Ale (in hibernation) American Pale Ale
Finnegans Hoppy Shepherd Session Ale
Seasonal beers
Name Type
Dead Irish Poet Stout
Freckled Rooster Bière Blanc

FINNEGANS is a beer brewed in Minnesota, and is the fifth largest beer brand. FINNEGANS is a completely non-profit company. All proceeds are donated to the The FINNEGANS Community Fund where one of the main focuses is to feed the hungry. Their mission statement is, "Turning beer into food."

FINNEGANS bottles are currently brewed at Summit Brewing Company in St. Paul, Minnesota, and has been through a partnership since 2003.

History

In 1997, Jacquie Berglund (who would later become founder and CEO) moved back to Minnesota and her friend Kieran Folliard (founder of 2 Gingers Irish Whiskey and Kieren's Irish Pub in Minneapolis, Minnesota) offered her a job as the director of marketing. While working with Folliard, she got the idea that it would be wonderful if they were able to sell beer and use the money from it for a worthy cause. Folliard sold Berglund his part of what at the time was called "Kieran’s Irish Potato Ale" for $1, this would eventually become Finnigans.

The IRS, however, disagreed that a beer company could be a non-profit as their primary work involved no charity. So Berglund set up FINNEGANS the beer company, which donanted all profits to the FINNEGANS Community Fund. She was the only employee of FINNEGANS, up until 2009. Although she did have the assistance of some volunteers, and also did quite a bit of volunteering on her own.

While FINNEGANS is an independent brewery, the beer is contracted with Summit and crafted by brewer Damian McConn. In 2014, a Kickstarter campaign was launched to create the Dead Irish Poet. This beer received 260 donations to help bring it to reality and add a third option to FINNEGANS drinkers.

FINNEGANS now distributes to Minnesota, North & South Dakota, Montana, Iowa, and Wisconsin; where all profits are used locally within the area where the beer was purchased to alleviate hunger.

Reverse Food Truck

In March 2014, FINNEGANS launched the Reverse Food Truck (RFT). The idea was brought to FINNEGANS by their advertising agency, Martin Williams. The idea capitalized on the popularity of food trucks and turned the concept upside down. Instead of selling food, the truck collects food and distributes it to those in need via their established food shelf network. The idea won an effie award and inspired many more trucks around the world. FINNEGANS also provides other organizations with a toolkit of how to start their own RFT.

FINNEGANS Community Fund

The FINNEGANS Community fund's mission is to "Create sustainable change for those affected by the cycle of poverty through profits from FINNEGANS Irish Amber and other innovative products and events." One of the unique traits of this group is that everything remains local; Local sales of beer create revenue which is then used to purchase food from local farmers to deliver to local food shelves. In 2012, profits from Finnigans beer purchased 140,000 pounds of local produce.

References

  1. ^ "Why This Popular Minnesota Beer Company Gives Away All Of Its Profits". Co.Exist. Retrieved 2015-08-28.
  2. "Finnegans Brewery". Yelp. Retrieved 2015-08-28.
  3. ^ "Finnegans Inc., Minneapolis, Minnesota, United States". Rate Beer. Retrieved 2015-08-28.
  4. ^ "Finnegans: turning beer into food for 12 years". City Pages. Retrieved 2015-08-28.
  5. "Finnegans Irish Amber". MN Craft Brew. Retrieved 2015-08-28.
  6. ^ "Finnegans Charitable Beer Company - Drink Beer & Do Good". Porch Drinking. Retrieved 2015-08-28.
  7. "About Us". Finnegans. Retrieved 2015-08-28.
  8. "Supporting our local community". Summit Brewing Company. Retrieved 2015-08-28.
  9. "Kieran Folliard planning small business hub in Northeast". The Journal. Retrieved 2015-08-28.
  10. "Finnegans: Mission BeerPossible". Growler Magazine. Retrieved 2015-08-28.
  11. "Finnegans to Release Dead Irish Poet". Brewbound.com. Retrieved 2015-08-28.
  12. "FINNEGANS Beer Dead Irish Poet Extra Stout". Kickstarter. Retrieved 2016-04-20.
  13. "Interview: Finnegans' CEO Jacquie Berglund on business, benevolence and beer". Little Village. Retrieved 2015-08-28.
  14. "Finnegans is sending its beer — and donations — to Iowa". Minneapolis / St. Paul Business Journal. Retrieved 2015-08-28.
  15. "Effie". www.effie.org. Retrieved 2016-04-20.
  16. "FINNEGANS - Reverse Food Truck". Finnegans. Retrieved 2016-04-20.
  17. "Finnegans Community Fund Opportunities". Volunteer Match. Retrieved 2015-08-28.
  18. "Drink beer, do good with Finnegans". Des Moines Register. Retrieved 2015-08-28.
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