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| An '''advertising campaign''' is a series of ] messages that share a single idea and theme which make up an ] (IMC). Advertising campaigns appear in different media across a specific time frame. | An '''advertising campaign''' is a series of ] messages that share a single idea and theme which make up an ] (IMC). Advertising campaigns appear in different media across a specific time frame. | ||
Revision as of 20:20, 1 October 2006
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An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
The critical part of making an advertising campaign is determining a campaign theme, as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace.
People looking to advirtise now must find somewhere other than TV because to many people have the ability to skip them. Internet ads are now the most econamic desision.
References
- Belch, George and Belch, Michael (2004). Advertising and Promotion: an integrated marketing communications perspective. McGraw-Hill/Irwin. ISBN 0-07-253676-4.
{{cite book}}: CS1 maint: multiple names: authors list (link)
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