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| '''Enviga''' is a green-tea based, caffeinated, carbonated drink currently in testing by the ] |
'''Enviga''' is a green-tea based, caffeinated, carbonated drink currently in testing by the ] Company. According to one executive, it is claimed to burn 60 to 100 calories per 3 x 12-oz serving by speeding up the user's metabolism. | ||
| Enviga is said to use ], enabling those who consume a 3 x 12 oz. serving to suposedly burn 50 to 100 ] simply by drinking the beverage. was the first product released to make that claim. When launched, industry analysts predict that beverage product will target active lifestyle consumers. The main active ingredient in the product - EGCG is claimed to be a medicinal antioxidant, and is claimed to have some ability as a calorie burner in combination with caffeine. However, it is unclear whether the quantities in this product are sufficient to have a significant effect on weight loss - especially given the expected accompaning high sugar levels (which have their own health issues). Another active ingredient in green tea is L-Theanine, which is a relaxant and counteracts the jittery effect of caffeine. It is not clear how much L-Theanine is in Enviga, but if present it may permit additional levels of caffeine to be used in the formula. Higher caffeine levels may have more of an influence on increasing metabolism and weight loss, but it is unlikely to be significantly more than other caffeine based carbonated beverages. Because these beverages tend to be highly sweetened, and it is unclear how much degradation of the active ingredients occurs during manaufacture and distribution. Consumers are probably well advised to brew their own fresh, unsweetened green tea or white tea beverage. Despite the comparatively high cost, white tea is a more naturally sweet tea beverage than green tea. Additional levels of EGCG and L-theanine are also available at very low cost (about only 10 cents per equivalent 2-3 cups of green tea) in capsule form from a number of supplement makers. | Enviga is said to use ], enabling those who consume a 3 x 12 oz. serving to suposedly burn 50 to 100 ] simply by drinking the beverage. was the first product released to make that claim. When launched, industry analysts predict that beverage product will target active lifestyle consumers. The main active ingredient in the product - ] or ] - is claimed to be a medicinal antioxidant, and is claimed to have some ability as a calorie burner in combination with caffeine. However, it is unclear whether the quantities in this product are sufficient to have a significant effect on weight loss - especially given the expected accompaning high sugar levels (which have their own health issues). Another active ingredient in green tea is ], which is a relaxant and counteracts the jittery effect of caffeine. It is not clear how much L-Theanine is in Enviga, but if present it may permit additional levels of caffeine to be used in the formula. Higher caffeine levels may have more of an influence on increasing metabolism and weight loss, but it is unlikely to be significantly more than other caffeine based carbonated beverages. Because these beverages tend to be highly sweetened, and it is unclear how much degradation of the active ingredients occurs during manaufacture and distribution. Consumers are probably well advised to brew their own fresh, unsweetened green tea or white tea beverage. Despite the comparatively high cost, white tea is a more naturally sweet tea beverage than green tea. Additional levels of EGCG and L-theanine are also available at very low cost (about only 10 cents per equivalent 2-3 cups of green tea) in capsule form from a number of supplement makers. | ||
| Coke and its business partner, Nestle, maker of Nestea, will introduce Enviga in the New York City-New Jersey metro area and Philadelphia on November 6. It will launch nationally in February and in Latin America, Europe and Asia later next year. Quoted from ] reportor ]. | Coke and its business partner, Nestle, maker of Nestea, will introduce Enviga in the New York City-New Jersey metro area and Philadelphia on November 6. It will launch nationally in February and in Latin America, Europe and Asia later next year. Quoted from ] reportor ]. | ||
Revision as of 18:18, 13 October 2006
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Enviga is a green-tea based, caffeinated, carbonated drink currently in testing by the Coca-Cola Company. According to one executive, it is claimed to burn 60 to 100 calories per 3 x 12-oz serving by speeding up the user's metabolism.
Enviga is said to use thermogenesis, enabling those who consume a 3 x 12 oz. serving to suposedly burn 50 to 100 calories simply by drinking the beverage. Jana Skinny Water was the first product released to make that claim. When launched, industry analysts predict that beverage product will target active lifestyle consumers. The main active ingredient in the product - EGCG or epigallocatechin gallate - is claimed to be a medicinal antioxidant, and is claimed to have some ability as a calorie burner in combination with caffeine. However, it is unclear whether the quantities in this product are sufficient to have a significant effect on weight loss - especially given the expected accompaning high sugar levels (which have their own health issues). Another active ingredient in green tea is L-Theanine, which is a relaxant and counteracts the jittery effect of caffeine. It is not clear how much L-Theanine is in Enviga, but if present it may permit additional levels of caffeine to be used in the formula. Higher caffeine levels may have more of an influence on increasing metabolism and weight loss, but it is unlikely to be significantly more than other caffeine based carbonated beverages. Because these beverages tend to be highly sweetened, and it is unclear how much degradation of the active ingredients occurs during manaufacture and distribution. Consumers are probably well advised to brew their own fresh, unsweetened green tea or white tea beverage. Despite the comparatively high cost, white tea is a more naturally sweet tea beverage than green tea. Additional levels of EGCG and L-theanine are also available at very low cost (about only 10 cents per equivalent 2-3 cups of green tea) in capsule form from a number of supplement makers.
Coke and its business partner, Nestle, maker of Nestea, will introduce Enviga in the New York City-New Jersey metro area and Philadelphia on November 6. It will launch nationally in February and in Latin America, Europe and Asia later next year. Quoted from Cox News Service reportor Duane Stanford.
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