| Revision as of 22:03, 7 February 2018 editMarianna251 (talk | contribs)Extended confirmed users, Pending changes reviewers, Rollbackers21,081 edits Reverted 1 edit by 165.228.153.136 (talk): Misplaced Pages is WP:NOTCENSORED and the edit is fully supported by a reliable source. (TW)Tag: Undo← Previous edit | Revision as of 03:03, 8 February 2018 edit undo165.228.153.136 (talk) Undid revision 824529345 by Marianna251 (talk) - Inaccurate information not attributed to a reliable source about named living people, not the companyTags: Undo section blankingNext edit → | ||
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| In 2013 Y&R Group was 9th in BRW's Most Innovative Companies list.<ref>{{cite web|url=http://www.brw.com.au/p/lists/50-most-innovative-companies/2013/most_innovative_companies_group_ykZXr1vvtOEG1RwICIfPdK|title=50 Most Innovative Companies 2013: 9. Y&R Group|date=28 November 2013|publisher=}}</ref> | In 2013 Y&R Group was 9th in BRW's Most Innovative Companies list.<ref>{{cite web|url=http://www.brw.com.au/p/lists/50-most-innovative-companies/2013/most_innovative_companies_group_ykZXr1vvtOEG1RwICIfPdK|title=50 Most Innovative Companies 2013: 9. Y&R Group|date=28 November 2013|publisher=}}</ref> | ||
| ==Controversy== | |||
| The agency attracted controversy in May 2011 after it won a contract to "clean up" the social media policy of the ]. As well as criticising the decision not to relegate the task to the Government, a law firm or risk management consultant, '']'' reported that "Senior staff at the advertising agency promote degrading images of women and post bizarre messages on their social networking accounts." The social networking accounts, which at the time could be accessed via links on the firm's home page, referred to then Prime Minister ] as a lesbian, and featured guides on topics such as "making your own sex toys". CEO ] admitted to being a member of the "] Ass Appreciation Society" group on ]. Other staff members could be seen drunk, one could be seen in a simulated sex act and others ] statements such as "Where can I buy a ] ]?". A spokesperson for George Patterson Y&R stated: "We do not believe that this material is in any way relevant to an assessment of the nature or quality of the professional services that GPY&R provides."<ref>{{cite web |url=http://www.adelaidenow.com.au/defence-review-teams-sex-controversy/story-e6frea6u-1226059991128 |title=Defence review team's sex controversy |last=McPhedran|first=Ian|author-link=Ian McPhedran |date=21 May 2011 |work=] |publisher=News Limited |accessdate=20 May 2011|archiveurl=https://web.archive.org/web/20120821053114/http://www.adelaidenow.com.au/defence-review-teams-sex-controversy/story-e6frea6u-1226059991128|archivedate=21 August 2012}}</ref> | |||
| ==References== | ==References== | ||
Revision as of 03:03, 8 February 2018
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| Company type | Subsidiary |
|---|---|
| Industry | Integrated Marketing Communications |
| Headquarters | Level 15, 35 Clarence St Sydney |
| Parent | WPP plc |
| Website | www.yranz.com |
Y&R ANZ (formerly known as "George Patterson Y&R) is an Australasian advertising agency with offices in Melbourne, Sydney and Brisbane. The New Zealand arm of Y&R Group's direct advertising agency operates as Y&R NZ and has offices in Auckland and Wellington. The agency was formed in 2005 when the international advertising holding conglomerate WPP Group acquired the Australian marketing communications company, The Communications Group (TCG).
History
The George Patterson agency was founded on 1 November 1934. George Patterson had started his advertising career at the age of 18 in 1908 and within a year had become Australia’s youngest advertising manager, at McPherson’s, a large engineering company. He left McPherson’s in 1913, wanting to gain experience of advertising overseas. He took on the job of advertising manager at a magazine in New York, before returning to Australia at the outbreak of war in 1914. Patterson served in a medical unit in Africa during the war, and in 1919 started his first agency. A partnership with Norman Catts followed, and Catts-Patterson became Australia’s largest agency.
One of the agency’s early clients was Palmolive. In 1921, George Patterson heard about a shipment of soap that had been destined for sale in the Far East, but the sale had fallen through. It had been diverted to Australia, and was waiting at the docks in Sydney before being sold to a wholesaler. Patterson contacted Palmolive and convinced the company that there was a market for their brand in Australia, "because the soap was already well-known through the circulation of American magazines." He offered to launch the brand, and it was a great success. Within two years a factory was under construction in Sydney, and all advertising was handled by George Patterson. The agency continues to work with Colgate-Palmolive to this day.
In 2017, George Patterson Y&R (GPY&R) was rebranded to Y&R ANZ.
Merged businesses
TCG's primary advertising asset was the George Patterson agency which had dominated the Australian advertising market throughout the 2nd half of the 20th century. Known as "Patts" in the industry, the business had been George Patterson Advertising from its formation in 1934 when George Patterson demerged the Sydney and Melbourne business he had started in 1918 from Catts-Patterson; George Patterson Bates from the 1990s, when the agency's long-standing Asian affiliation with Bates Worldwide was formalised with an acquisition by Bates, then one of the two worldwide network holdings of Saatchi & Saatchi PLC; and George Patterson Partners at the time of the WPP acquisition, having been primed for sale under that name by the TCG management-buyout group since 2003.
WPP merged the Australian offices of its worldwide Young & Rubicam brand with George Patterson. WPP had acquired the worldwide Young & Rubicam brand in 2000.
Leadership
As of 2017, Y&R ANZ with a system of local office leaders for Auckland, Sydney, Melbourne and Brisbane. Phil McDonald is the Regional CEO of Australia & New Zealand, Josh Moore is the Regional CCO for ANZ. Managing Directors include Matt Farrugia (Melbourne), Julian Bell (Melbourne), Sasha Firth (Sydney), Fiona Caird (Brisbane) and Jono Key (NZ / Auckland).
Y&R ANZ's major clients include Australia Post, Colgate Palmolive, Tatts, Public Transport Victoria, CrownBet and Monash University.
Accolades
Y&R ANZ has won a number of awards and accolades. In the last few years, these include:
- No. 1 ranked Australian Agency 2012 AdNews and No. 1 ranked Australian Network 2012 AdNews
- Cannes Lions 2012 Australian Agency of the Year
- Effies 2012 Effectiveness Agency of the Year
- World’s Top Ten Agencies, Gunn Report 2013
- ADMA 2013 Australian agency of the year
In 2013 Y&R Group was 9th in BRW's Most Innovative Companies list.
References
- Ryan, Rosemary (27 October 2005). "WPP Announces What Everyone Already Knew". bandt.com.au. Retrieved 20 May 2011.
- "AdNews: Advertising Rankings 2012, Round 2 - AdNews".
- "GPY&R Shines At Cannes 2012 - LBBOnline".
- http://www.communicationscouncil.org.au/downloads_tcc/2012/Effie_winners_2012.pdf
- "ADMA Awards proves big night for GPY&R, McCann - B&T". 4 November 2013.
- "50 Most Innovative Companies 2013: 9. Y&R Group". 28 November 2013.
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