| Revision as of 23:27, 4 February 2018 editMe, Myself, and I are Here (talk | contribs)Extended confirmed users105,891 editsm LQ, alpha← Previous edit |
Revision as of 02:39, 28 March 2018 edit undoNemerObeid (talk | contribs)3 editsm →"Raid Kills Bugs Dead" slogan: I just fixed some word choices and grammar mistakes in this articleTag: references removedNext edit → |
| Line 28: |
Line 28: |
|
Currently Raid Ant & Roach Killer contains pyrethroids, ], and ];<ref>{{cite web|title=NIH Household Products Database: Raid Ant & Roach Killer| url=https://householdproducts.nlm.nih.gov/cgi-bin/household/brands?tbl=brands&id=19001023}}</ref> other products contain ], ] and ] as active ingredients{{citation needed|date=April 2016}}. Raid Flying Insect Killer, a spray, uses ] and D-].{{citation needed|date=April 2016}} |
|
Currently Raid Ant & Roach Killer contains pyrethroids, ], and ];<ref>{{cite web|title=NIH Household Products Database: Raid Ant & Roach Killer| url=https://householdproducts.nlm.nih.gov/cgi-bin/household/brands?tbl=brands&id=19001023}}</ref> other products contain ], ] and ] as active ingredients{{citation needed|date=April 2016}}. Raid Flying Insect Killer, a spray, uses ] and D-].{{citation needed|date=April 2016}} |
|
|
|
|
|
|
Good? |
|
== "Raid Kills Bugs Dead" slogan == |
|
|
The product's ], "Raid Kills Bugs Dead", was created by the advertising agency ]. The phrase itself is often attributed to the poet ], who worked for the agency at the time.<ref>Saroyan, Aram. ''Genesis Angels: The Saga of Lew Welch and the Beat Generation''. New York: William Morrow, 1979.</ref> |
|
|
|
|
|
<!-- Deleted image removed: ] TV commercial for Raid.]] --><!-- Why was the image deleted?! Stop deleting images!!--> |
|
|
The line was first used in commerce in 1966 and was trademarked in 1986. Noted ] director ] was the producer of the first "Kills Bugs Dead" commercials. Artist Don Pegler developed the bug characters used in the US and continued animating them for forty years. Pegler "codified the look, feel and animation" of the weird insects that run in fear of Raid, according to Steve Schildwachter, executive vice-president at Draftfcb.<ref>{{cite news |url=http://blog.bcdb.com/don-pegler-82-created-bugs-raid-campaign-8644/ |title=Don Pegler, 82, created bugs in "Raid" campaign|first=Ethan |last=Minovitz|newspaper=Big Cartoon News |date=6 January 2012 |accessdate=6 January 2012 }}</ref> |
|
|
|
|
|
The slogan has been part of a successful, long-running ]. Conjuring up images of an ]-style raid on an illegal bar during ], the ] spots have featured the ] ]s (voiced by Mel Blanc) plotting some silly scheme like invading a kitchen, only to be foiled by the magical appearance of the product which swiftly dispatched the bugs to various giddily horrible deaths. The bugs would scream the brand's name ("RAAAIIIID!!"), and then a huge cartoon-style explosion would occur, presumably precipitating their demise. |
|
|
|
|
|
Similar campaigns have been run in other countries, either by ] the US cartoons or by producing local versions, including those for ], another S.C. Johnson brand of insecticides. |
|
|
|
|
|
|
== See also == |
|
== See also == |
