| Revision as of 11:45, 15 November 2006 editLarry laptop (talk | contribs)5,341 edits incredible amounts of editoral comments/Original research and weasel words - just the facts about THIS product not green tea in general or the marketplace.← Previous edit | Revision as of 11:46, 15 November 2006 edit undoLarry laptop (talk | contribs)5,341 edits copyedit.Next edit → | ||
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| Prior to launch, Coke had been trailing and losing market share | Prior to launch, Coke had been trailing and losing market share | ||
| in this space to Pepsi, Arizona and Snapple. | in this space to Pepsi, Arizona and Snapple. | ||
| The principal active ingredient in green tea is the impressively effective nutraceutical, epigallocatechin gallate ]. | |||
Revision as of 11:46, 15 November 2006
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| The official Coca-Cola logo | |
| Type | Ready-To-Drink Green Tea |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin |  United States |
| Introduced | 2006 |
Enviga is a Nestea carbonated green-tea drink being jointly marketed by the Coca-Cola Company and Nestle Switzerland. . According to industry analysts, Enviga is intended to target younger, active-lifestyle consumers. According to Coca-Cola, Enviga burns 60 to 100 calories per three 12-oz.(330 ml) cans. It is worth noting Coca Cola emphasizes a 60–100 calorie burn, however this applies to three cans, not one. The loss for just one can is about 20–33 calories.
According to trade journal 'Beverage Digest', flavoured bottled water, sports drinks and teas, are increasing sales with the decline in sales of sugary soft drinks - with cold tea the fastest growing non-carbonated beverage category in the US during the first half of 2006. Prior to launch, Coke had been trailing and losing market share in this space to Pepsi, Arizona and Snapple.
Coke and its business partner, Nestle, plan to introduce Enviga to the north eastern United States in November 2006. It will launch nationally in January 2007 and in Latin America, Europe and Asia later that year.
Footnotes
- Coca Cola Company Press Release: http://www2.coca-cola.com/presscenter/pdfs/enviga.pdf
- BBC News audio interview: http://news.bbc.co.uk/nolavconsole/ukfs_news/hi/newsid_6040000/newsid_6043700/bb_rm_6043792.stm
- Coca Cola Company Press Release: http://www2.coca-cola.com/presscenter/pdfs/enviga.pdf
- http://www.dailyadvance.com/biz/content/hared/money/stories/2006/COKE_1012_COX.html