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| Product type | Breakfast cereal |
|---|---|
| Owner | Post Consumer Brands |
| Introduced | 1996; 28 years ago (1996) |
| Website | postbrands.com/wafflecrisp |
Waffle Crisp is a breakfast cereal made by Post Consumer Brands, which contained maple syrup-flavored corn cereal bits in a waffle shape. It was first launched in 1996. In 2013, Post introduced a lower-priced version of the cereal, "Waffle Crunch," as part of their Good MOREnings line of budget cereals. According to customer service at Post Foods, Waffle Crisp was discontinued in August 2018.
In January of 2021, Post Foods made the decision to return Waffle Crisp to market. The companies senior associate brand manager, Joe Woodward, stated that fans of the cereal had expressed great interest in Waffle Crisp even after its discontinuation in 2018. Post Foods helped promote the return of the cereal by sending out samples of the new Waffle Crisp to social media influencers ahead of its relaunch. This action by Post follows as part of their decision to reintroduce some of their old brands, which can be seen with the return of the Oreo O's Cereal.
Mascots
The original Waffle Crisp mascots were a group of elderly women, dubbed "grannies", who purportedly cooked each individual piece as if it were an actual, miniature-sized waffle. Most of the commercials for Waffle Crisp from the late 1990s featured preteen kids attempting to break into the (surprisingly high-tech) factory to steal the cereal's secret recipe or, at the very least, get a large quantity of Waffle Crisp for themselves (in other words, steal one box of this cereal).
The mascot after that was an anthropomorphic waffle with red tennis shoes dubbed "Waffle Boy". He defends the cereal against a cartoon villain known as "Professor Burnt Toast".
Waffle Crisp had appeared in an episode of the television sitcom Friends, where the main character, Joey, is seen reading a box while sitting in his Lazy Boy.
Video games
Postopia.com, Post's official website for children, created a Waffle Boy-themed video game called Waffle Boy's Extreme Bike Mountain Adventure. It takes place in the jungle where Professor Burnt Toast has stolen the Precious Waffle Crisp, and Waffle Boy goes to retrieve it. A sequel game was made, entitled Waffle Boy's Jungle Adventure. In this game, Professor Burnt Toast has created a machine that will destroy it all.
However, Waffle Boy was later replaced in the video game series by a dinosaur named "Bronk", and its plot involves him protecting the secret existence of a fictional race of dinosaurs dubbed as "platosaurs".
References
- "Post Cereal Discontinued Products". Post Cereal. Retrieved 3 November 2018.
- "Post Waffle Crisp® Cereal is Back!". Post Consumer Brands. Retrieved 2021-06-28.
- Waffle Crisp has Returned, retrieved 2021-06-28
- "Waffle Crisp Ad - 1996". YouTube. ProjectAdHand. Retrieved 20 June 2016.
- "Waffle Crisp Ad- Infiltration (1996)". YouTube. that90sguy. Retrieved 20 June 2016.
- "Post Waffle Crisp". Mr. Breakfast. Retrieved 20 June 2016.
External links
| Post Holdings, Inc. | ||
|---|---|---|
| Post Consumer Brands |  | |
| Weetabix Ltd. | ||
| Private brands | ||
| Other | ||
| Former | ||
| Related | ||
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