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Revision as of 02:54, 2 October 2008 by 66.61.109.140 (talk) (→Origin)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)| Sweetest Day | |
|---|---|
| Observed by | Mostly Midwestern United States |
| Type | Local |
| Celebrations | Giving small presents such as greeting cards, candy, and flowers to loved ones |
| Date | Third Saturday in October |
| 2024 date | date missing (please add) |
Sweetest Day is an observance celebrated primarily in the Great Lakes region and parts of the Northeast United States on the third Saturday in October. It is described by Retail Confectioners International as an "occasion which offers all of us an opportunity to remember not only the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed." Sweetest Day has also been referred to as a "concocted promotion" created by the candy industry solely to increase sales of candy.
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Today
Sweetest Day now largely involves giving small presents such as greeting cards, candy, and flowers to loved ones. While it is not as large or widely observed as Valentine's Day, it is still celebrated in parts of the United States, despite persistent allegations of being a "Hallmark holiday."
Retail Confectioners International describes it as "much more important for candymakers in some regions than in others (Detroit, Cleveland and Buffalo being the biggest Sweetest Day cities)". In 2006, Hallmark marketed 151 greeting card designs for Sweetest Day. American Greetings marketed 178.
References
- Cridlin, Jay (2006-10-21). "A sweet day for Hallmark". St Petersburg Times. Retrieved 2007-02-21.
{{cite news}}: Check date values in:|date=(help) - ^ Sweetest Day, retailerconfectioners.org. Retrieved on 2007-02-21.
- The Cleveland Plain Dealer, October 15, 2005.
- Arnett, Lisa. "Sweet wine o' mine". The Chicago Tribune. Retrieved 2007-02-21.
- Orsborn, Kimberly (2006-10-20). "Sweetest Day born in Ohio". Mount Vernon News. Retrieved 2007-02-21.
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Further reading
- Maud Lavin, ed. (2004-10-04). The Business of Holidays. Monacelli. ISBN 1-58093-150-2.
{{cite book}}: Check date values in:|date=(help) - Scott C. Martin (1997). "Consumer Rites: The Buying and Selling of American Holidays". Journal of Social History. 31.
- Bennett Madison and James Dignan (2002-12-28). I Hate Valentine's Day. Simon Spotlight Entertainment. ISBN 0-689-87372-7.
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External links
- Michael Webb. History of Sweetest Day "Origins and Facts About Sweetest Day". TheRomantic.com.
{{cite web}}: Check|url=value (help) - "Sweetest Day was born from one man's kindness…not in the laboratory of a greeting card company". American Greetings Corporation. 2004.
{{cite web}}: Unknown parameter|month=ignored (help) - "Sweetest Day 2005". Hallmark Cards. 2005.
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