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Headline Daily (Traditional Chinese: 頭條日報) is Hong Kong's second free newspaper, launched by Sing Tao News Corporation in a bid to gain a greater share of the territory's advertising market. The papers are distributed during morning peak hours (07:00-09:30) on Monday to Friday. It has a circulation of more than 500,000 per day, a third larger than Metropolis Daily, which was previously the city's only giveaway daily. The first issue was published on 12 July, 2005, and the initial editing team had about 20 members only. Working population is its targeted group. Claimed to be focusing on meeting the needs of Hong Kong's people, the paper selects the most important news of the day and presents them in a concise and lively manner to the readers.
There are now three fixed distribution media of the papers: Mcdonald's restaurants, KCR stations and 500 residential estates. Moreover the papers are distributed at more than 50 non-fixed spots all around Hong Kong.
After two days of the first publishing of Headline Daily, Hong Kong Newspaper Hawker Association (TC:香港報販協會) questioned Headline Daily might affect the business of newspaper hawkers. They said that there was a general drop in newspaper transaction of 10 to 20% due to the free distribution of Headline Daily. However, they point out that there might not be rooms in the market to decrease price of the newspapers in oder to maintain or increase sale.
External Links
- Official website
- News about the debut of Headline Daily