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Reggaeton (also spelled reggaetón, and known as reguetón and reggaetón in Spanish) is a form of urban music that became popular with Latin American youth in the early 1990s. After its mainstream exposure in 2004, it spread to North American, European and Asian audiences. Originating in Panama, reggaeton blends Jamaican music influences of reggae and dancehall with those of Latin America, such as bomba, plena, salsa, merengue, latin pop and bachata as well as that of hip hop, contemporary R&B, and electronica. However, reggaeton is also combined with rapping or singing in Spanish. The influence of this genre has spread to the wider Latino communities in the United States, as well as the Latin American audience. While it takes influences from hip hop and Jamaican dancehall, it would be wrong to define reggaeton as the Hispanic or Latino version of either of these genres; reggaeton has its own specific beat and rhythm, whereas Latino hip hop is simply hip hop recorded by artists of Latino descent. The specific rhythm that characterizes reggaeton is referred to as "Dem Bow." The name is a reference to the title of the dancehall song by Shabba Ranks that first popularized the beat in the early 1990s. Reggaeton's origins represents a hybrid of many different musical genres and influences from various countries in the Caribbean, Latin America and the United States. The genre of reggaeton however is most closely associated with Puerto Rico, as this is where the musical style later popularized and became most famous, and where the vast majority of its current stars originated.

Reggaeton lyrics tend to be more derived from hip hop than dancehall. Like hip hop, reggaeton has caused some controversy, albeit less, due to alleged exploitation of women , and to a lesser extent, explicit and violent lyrics. Further controversy surrounds perreo, a dance with explicit sexual overtones which is performed to reggaeton music. Perreo was the subject of a national controversy in Puerto Rico as reggaeton music and the predominantly lower class culture it derived from, became more popular and widely available.

History

Reggaeton's roots started off as Spanish reggae in Panama. The music eventually made its way and continued evolving and coming to prominence in Puerto Rico where it became Reggaeton. Reggaeton started as an adaptation of Jamaican reggae (and later Jamaican dancehall) to the Spanish language and overall culture in Panama .

The origins of Reggaeton begin with the first reggae recordings being made in Panama during the late 1970s. Reportedly, the Jamaican influence on Panamanian music has been strong since the early 20th century when Jamaican laborers were used to help build the Panama Canal. Afro-Panamanians had been performing and recording Spanish-language reggae since the 1970s. Artists such as El General, Chicho Man, Nando Boom, Renato, and Black Apache are considered the first raggamuffin DJs from Panama. El General has been identified as one of the fathers of reggaeton, blending Jamaican reggae into a Latin-ised version. It was common practice to translate the lyrics of Jamaican reggae song into Spanish and sing them over the original melodies, a form termed "Spanish reggae" or "Reggae en español." Meanwhile, during the 1980s the Puerto Rican rapper Vico C released Spanish-language hip hop records in his native island. His production of cassettes throughout the 1980s, mixing reggae and hip hop, also helped spread the early reggaeton sound, and he is widely credited with this achievement . The widespread movement of "Spanish reggae" in the Latin-American communities of the Caribbean and the urban centres of the United States help increase its popularity .

Panamanians started spanish reggae roots and culture style back in 1978-1984. One of the well known panamanian artist at the time exponent of that style was Super Nandy, his brother Rastanini; Rey David, Calito Soul, Original C, Renato y las 5 estrellas. The last production of spanish roots reggae was in 1984 by Super Nandy in which he talks about the situations that was going on in Panama during of the dictatoship of Noriega. The name of the song was "The Treatment".

By 1984-1989 Panamanians artist started to focus more on Spanish dancehall reggae (which will be known today as reggaeton) in which they call it simply spanish reggae, reggae, or La Plena. Panama already was playing Jamaican Dancehall music hits from King Yellowman, Supercat, Ninjaman, Johnny P., Red Dragon, Lovindeer, Nicodemus, Peter Metro, Dominic, Charlie Champlin, Tiger, Admiral Bailey, Pinchers, Skull Man, Major Mackerel and others. Renato was the first panamanian artist to start with the spanish dancehall style; At the same time came along Nando Boom, Chicho man, Ness y los sensacionales, Erick, Virgilio and Gustavo, Lilo Man; El General at the time had moved to New York City in 1985 to study accounting. At the time most panamanians would simply grab dancehall riddims from Jamaica "as is" and chat their lyrics on the instrumental dancehall versions. Dancehall riddims like the Father Jungle rock, Duck, Boops, Don't bend down, Polica Caan do riddim from the song from jamaican artist Lovindeer of the same title; Pretty much most of the dancehall riddim beats of the 80's And some would translate some lines from some dancehall songs and others would come with their own original lyrics.

During the 1990s Spanish Dancehall Reggae productions (known today as reggaeton) took off seriously in Panama. El General was the first who introduced this new wave to the Latin and Caribbean audience especially the entire Latin community in the USA, and of course Latin America, and the Carribbean. with hits like "Tu Pum Pum", "Muevelo", "El Gran Pana", "Te ves Buena", "Caramelo", his own version of "Dem bow"(Son bow)etc. His song "Muevelo" became the number one song for best latin video song at the time. Nando boom became well known in the mainstream with his own version of "Dem Bow", "El Desorden", "Pension", "Esa Chica me Vacila", "Enfermo del Amor" etc. Others panamanian artist like El Maliante, Pocho Pan, Rigo Man, Gringo Man, Gaby with the hit song "El Meneaito", Reggae Sam, Killa Ranks; Female panamanian artist La Atrevida (AKA Rude girl)who in real life is El General's Cousin; had their share of hits during the first half of the 90's. and their songs became well known outside of Panama as well.

A source of the compilation of the classical CD: Dancehall Reggae Espanol by Columbia Records in 1991 states that: By the end of the year 1990 deejays all over New York were adding lenghty dancehall reggae sets to their nightly programs of Top 40 house, industrial dance, hip hop, and retro-soul programs. Suddenly dancers began hearing versions" of jamaican favorites "Dem Bow", "Punany Tegereg" and "Kimbo King" being chatted in Spanish. The perpetuators from these "translations" were found to be panamanians.

El General and Nando boom during their musical careers were already creating their own dancehall reggae riddim beats combining it with Latin Merengue, Trinidanian Calypso, Rumba, Techno, American Hip Hop. Examples like "Mermaid Body", "Juana", "Chica me bacila", "Ella Tiene Fuego", "Caramelo", "La Mecedora" "Funkete" etc. While the rest of the artist and producers in Panama at the time were still using instrumental jamaican dancehall beats for their own production during the first half of the 90's (1990-1995).

By the second half of the 1990's (1995-1999) Panamanians started to create their own riddims and using less dancehall riddims coming from jamaica. Panamanian Producers like Rodney "El Chombo" Clarke, Ramon "Pucho" Bustamante, Dj Pablito, Andy Van A, Elian Davis at the time were creating thir own riddims for thier own productions with influences from Jamaican Dancehall Reggae, and Reggae roots. Productions like Los Cuentos de la Cripta, The Creation, Reggae Overload, Spanish Oil, La Factoria, Los Xpedientes, La Rosca, La Mafia for example. But sadly during the second half of the 90's producers were not taken the genre seiously and most of the lyrical content were about guns, violence, songs that did not make any sense with less quality for the mainstream. It wasn't until 1997 that panamanian producer Rodney "El Chombo" Clarke begin introducing the rest of the panamanian artists to the international audience starting with Central America specificly Nicaragua with his productions of Cuentos de la Cripta. Dj Pablito became succesful also with Reggae overload, La Factoria. Dj Elian Davis began producing more Romantic songs and roots and culture and conscious spanish dancehall for panamanian artist like El Roockie, Tommy Real, Angel Phas for his production series La Rosca for example.

Meanwhile hip hop and reggae in Puerto Rico were on the rise due to the increased popularity of Jamaican ragga imports. Towards the middle of the decade, Puerto Ricans were producing their own "riddims" with clear influences from hip hop and other styles. These are considered the first proper reggaeton tracks, initially called "under," a short form of "Underground." As Caribbean and African-American music gained this momentum in Puerto Rico, Reggae Rap in Spanish marked the beginning of Boricua underground rap and served as an expression for millions of young people. This created an entire invisible, yet prominent underground youth culture that sought to express themselves through Reggae Rap in Spanish. As a youth culture that exists on the fringes of society and criminal illegality, it has often been publicly criticized. The Puerto Rican police launched a raid against underground rap by confiscating cassette tapes from music stores under Penal codes of obscenity, issuing fines, and the demoralization of rappers through radio, television, and newspaper media.

The term "underground", coming out of hip hop discourse, associates underground artists as asserting a self-identification that rejects the commercialization of music. In San Juan "underground", however, it was not just about authenticity or ideology, but was literally about position in the market. "Underground" music was circulated via informal networks, copied from cassette to cassette, until the mid 1990s.

DJ Playero was one of the most famous producers of "Underground" at the time, releasing several underground cassettes that featured early performances of some soon-to-be-famous artists like Daddy Yankee.

The basis for reggaeton was laid in Puerto Rico at this time, with the melding of Panamanian Spanish reggae, with influences from dancehall, hip hop and various other Latin American musical genres .

The genre morphed through the years, at various points being termed "Melaza," "música underground," and "Dem Bow." This last name originated from reggaeton's distinguishing rhythmic feature: the Dem Bow (alternately spelled "Dembow") beat, relying heavily on the snare drum, which is used in nearly all reggaeton songs today. This beat, or riddim, was produced under the direction of Jamaican record producer Bobby "Digital" Dixon and performed by Steely & Clevie. It first became popular in the song "Dem Bow" (They Bow) performed by Jamaican dancehall artist Shabba Ranks in 1991. The song and beat achieved greater popularity among Spanish-speaking Latin Americans when Panamanian artist El General released the song "Son Bow" in 1991, a Spanish language cover of "Dem Bow" using the same musical track.. It should be pointed out that neither Shabba or El General sang reggaeton as neither the genre nor its title were as yet formed. Additionally "Dem Bow" was just a single song in Shabba's catalog, with Ranks not singing another significant song using the "Dem Bow" beat. However the influence of the original Bobby Digital beat is undeniable, and modern reggaeton often still reflects the original instrumentation, as well as the original rhythmic structure.

Reggaeton's popularity in the U.S. may also owe some credit to popular Latin Rap artists such as Mellow Man Ace (who produced "Mentirosa", the first platinum single by a Latin rapper, in 1989) or even Gerardo with his Latin hip hop hit "Rico Suave", a top 40 in the U.S. in 1991.

Rise to popularity

The name reggaeton only gained prominence in the mid-1990s (from the 1994 to 1995 period), with the Dem Bow beat characterizing the genre; this is in contrast to the more reggae, dancehall and hip hop-derived tracks previously created. The name was created in Puerto Rico to signify the hybrid sound, and distinguish it from the previous Spanish reggae, created from the years of mixing the different genres. Today, the music flourishes throughout Latin America.

Reggaeton soon increased in popularity with Latino youth in the United States when DJ Blass worked with artists such as Plan B and Speedy in albums such as Reggaeton Sex.

Reggaeton expanded and became known when other producers followed the steps of DJ Playero, like DJ Nelson and DJ Eric. In the early '90s albums like DJ Playero's Playero 37 (in which Daddy Yankee became known) and The Noise: Underground, The Noise 5 and The Noise 6 were very popular in Puerto Rico and the Dominican Republic. Singers like Don Chezina, Master Joe & O.G. Black, Baby Rasta & Gringo, and Lito & Polaco among others were very popular.

Many now popular producers, such as Luny Tunes, Noriega and Eliel, first appeared in the reggaetón scene in 2003. Albums such as Mas Flow, The Last Don, and Las Gargolas 4 expanded reggaeton's popularity among Latinos in the United States.

2004: the cross-over year

2004 was the year that reggaeton gained widespread popularity in the United States and non-Hispanic Europe. Tego Calderon was already getting some airplay in the U.S. and it was very popular in the youth market. Daddy Yankee's "El Cangri.com" became popular that year in the U.S., as did Hector Y Tito. Luny Tunes y Noriega's Mas Flow was well received and Kilates, La Mision, Yaga y Mackie with Sonando Differente, Tego Calderon with El Abayarde, Los Homerunes De Yankee, Desafio, Motivando a La Yal By Zion y Lennox, La Conspiracion, and others were popular as well. Then in July 16 ,2004, Daddy Yankee came out with his album "Barrio Fino" and his hit single "Gasolina." Tego Calderon also increased the reggaeon genre with singles like Pa Que Retozen and Guasa Guasa. Another important artist who contributed to reggaeton's increasing popularity, especially in Europe, is Don Omar, with singles like "Pobre Diabla" and "Dale Don Dale." Other very popular reggaetón artists include Alexis & Fido, Angel & Khriz, Nina Sky, Nicky Jam, Zion, RKM & Ken-Y, Voltio, Calle 13, Héctor "El Father", Ivy Queen, Wisin & Yandel, and Tito "El Bambino".

2006: Topping the Latin charts

Don Omar's May 2006 album, King of Kings, became history's highest ranking reggaeton LP in the top 10 US charts, with its debut at #1 on the Latin sales charts and the #1 spot on the Billboard Latin Rhythm Radio Chart with the single "Angelito." King of Kings also peaked at #7 in the Billboards top 200 albums. Don Omar was also able to beat the in-store appearance sales record at Downtown Disney's Virgin music store previously set by pop star Britney Spears, further demonstrating reggaeton's massive rise to popularity in the United States.

Musical characteristics

Reggaeton beat

Reggaeton's most notably unique feature is a driving drum-machine track which was derived from a popular Jamaican dancehall rhythm. As stated previously this beat is called "Dem Bow," from the Bobby Dixon-produced Shabba Ranks song of the same title. The beat that can be heard throughout reggaeton is an interplay of a steady kick drum and a syncopated snare. The kick drum emphasizes a 4/4 beat, while the snare comes on the "and" of the 3rd 8th note and right on the 4th 8th note (or, counting four 16th notes per bass note, on the 4th and 7th 16th notes, in a repeating two-bar pattern). This makes the powerful "boom-ch-boom-chick" sound. It is also typically 95 beats per minute. Many of the sounds found in a typical reggaeton beat are electronically synthesized. Simple melodies may be produced with keyboards, electric guitars, and other electronic instruments. Other forms of electronic dance music have significantly influenced reggaeton beats, such as techno, house, and genres such as the merengue hip hop (also called merenhouse) of groups such as Proyecto Uno and Zona 7.

Classical Dancehall riddims like "Pounder", "Pocomanjam", "Muslim", "Action", "Big Up", "Gal you Good","Bam Bam", "Fever Pitch", "Good Hole", Beats from Supercat's "Dondada", "Nuff man a dead", Dirtsman's "Hot this Year" riddim, Cutty Ranks "Chop Chop" for example were used frecuently by the panamanian artist during the first half of the 90's. The riddim beat of Shabba Ranks "dem bow" song is called "Pocomanjam" created by Bobby Digital with Steely and Cleevie in 1990 for Shabba Ranks album Just Reality in 1990.

"The "Pounder" Riddim beat (known as "dem bow" by the Puerto Ricans) was used by the panamanians during the early 90's. it was created originally by jamaican producer Dennis Haliburton (AKA Dennis the Menace)and panamanian producer and Nando Boom's manager Ramon Bustamante in New York City. and used also by the puerto ricans for the series The Noise and Playero during the undeground era. It would be later on be modified by the puerto ricans and becoming the main riddim base for todays productions of reggaeton. Panama have used also the modified "Pounder" beat for their own productions as well, and also they(Panamanians)are still using some other dancehall beats of today's millenium. Sleepy Wonder and Bobo General were the ones who recorded the song "Pounder" on the riddim beat known by the name of the song it self: Pounder. Nando Boom recorded "Pension" and his own version of "Dem bow" on the same riddim. It is very normal and tradition that jamaican producers put names of every dancehall riddim beat they create. A sample is the song from Nando Boom's "Pension" YouTube - Pensión -Nando Boom- Reggae Del Recuerdo de Panama. www.youtube.com/watch?v=oqKIJIw-ZJ4 - 74k

Reggaeton beats are highly versatile. The great variety and flexibility of reggaeton beats can be illustrated by Luny Tunes' CD The Kings of the Beats, which is a collection of purely instrumental beats. Reggaeton beats can be based on merengue, bachata, bolero, salsa and hip hop beats. Other subgenres of reggaeton include Romantikeo, Bachateo and Salsaton.

Reggaeton and hip hop

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Reggaeton bears many resemblances to hip hop. The most notable resemblance to hip hop is that reggaeton, in most cases, is rapped instead of being sung. Reggaeton also has hooks throughout a song that may include a chorus of singers. Reggaeton artists also adopt pseudonyms comparable to those of hip hop artists. Overall, reggaeton and hip hop are both thought of as street-styled music popular among urban youth. Reggaeton also features "beef"-like rivalries similar to those found in hip hop called "tiraera" (literally "throwing" in Puerto Rican Spanish).

Despite the similarities, reggaeton only roughly fits into the Latin hip hop category but is not synonymous with hip hop. True Latin hip hop has beats that almost exactly resemble mainstream hip hop beats. These "hardcore" Latin hip hop artists include Big Pun, Fat Joe, Akwid, and Jae-P. Reggaeton, though, has rap-styled lyrics but has a very different beat that is influenced not by hip hop, but by reggae, dancehall, merengue and techno. Although reggaeton has been influenced by hip hop, it has also borrowed features from many other genres as well and is not considered to be Latin hip hop.

Reggaeton and hip hop are often remixed together, and reggaeton songs and live concerts may feature hip hop artists such as Lil Jon, 50 Cent, and Eminem. Hip hop songs such as Usher's Yeah and Snoop Dogg's Drop It Like It's Hot have been remixed by replacing the original beat with a reggaeton beat. In other remixes, reggaeton DJs may rap out an English song in Spanish.

As reggaeton has gained popularity, there is a new trend of hip hop and reggaeton artists collaborating on songs. Snoop Dogg was featured on Daddy Yankee's Gangsta Zone in his album Barrio Fino En Directo ; as was Paul Wall on remix to Yankee's earlier hit song entitled "Machete." The remix of Daddy Yankee's song Rompe featured Lloyd Banks and Young Buck of G-Unit. And Yankee's first U.S. hit Gasolina was remixed, adding Miami rapper Pitbull, and Crunk music producer Lil Jon to the track. Sean Paul collaborated with him on the song 'Oh Man' on his most recent album, The Trinity. Hip hop producer Pharrell produced and sang on the track 'Mamacita' with Daddy Yankee as well. American rapper Juelz Santana was featured on Don Omar's song Conteo on Omar's album King of Kings which was featured in the movie The Fast and the Furious: Tokyo Drift. Luny Tunes produced the R.Kelly song 'Burn It Up' with Wisin & Yandel on his album TP3 Reloaded as well as producing the remix to Paris Hilton's song Stars are Blind again featuring Wisin & Yandel, which has sold over 300,000 songs on iTunes. Popular reggaeton producer Héctor "El Father" produced the hit song 'Here We Go Yo' with Jay-Z, whom he collaborated with to produce his most recent album "Los Rompe Discotekas" (The Club Bangers) which came out in early summer 2006. Reggaeton artist Voltio raps alongside with R&B group Jagged Edge on the song 'So Amazing'. The song 'Wanna Ride' was recited and sung by distinguished reggaeton artists Wisin & Yandel together with veteran rap group Bone Thugs-N-Harmony, and which was featured in the movie Take the Lead starring Antonio Banderas. A remix of the song 'Rakata' by Wisin & Yandel features rapper Ja Rule. The official "Chosen Few" remix to the song "Hello Mama" by Hector "El Father" features American rapper Jim Jones. Both genres are accepting influences from each other today as these musical blends also signify a cultural blending pot in today's urban scene.

Lyrics and themes

Reggaeton lyrical structure resembles hip hop lyrics. Like hip hop, most reggaeton artists recite their lyrics rap-fashion rather than sing it melodically, although earlier reggaeton songs were toasted in which some are today. Unlike hip hop music, however, a significant percent of reggaeton artists are also singers, may blend rapping and singing, and may also have a "street" image, similar to Akon. Like hip hop music, reggaeton songs have hooks that are repeated throughout the song.

Reggaeton started as a genre composed of mostly male artists, with a slowly increasing number of female artists debuting over the years. Notable female reggaetón artists include Ivy Queen, Mey Vidal, Adassa, and Glory.

Reggaeton lyrical themes are versatile. Typical themes may include dancing, love stories, partying, short anecdotes of the rapper's life, and problems in life. Popular reggaeton songs are mainly intended to be danceable, rhythmic, party-like songs for young people. Reggaeton may or may not be objectionable depending on the artists, song, and the listener's interpretation, as one reggaeton song may have many interpretations because a song's meaning may not be very clear and direct; Many of the songs are highly subliminal. For example, the song Gasolina is often considered appropriate for children and has made it into the Reggaeton Niños series. However, because of the various possible connotations and literal interpretations of the song, some people criticize Gasolina as having possibly inappropriate sexual content.

Latino ethnic identity has been a common theme in reggaeton, articulated musically, lyrically, and visually.

Usually, reggaeton CDs are not labeled "explicit" like many hip hop CDs are. One exception is that Daddy Yankee's Barrio Fino en Directo (Barrio Fino Live) was labeled explicit for objectionable content in the live concerts (and for explicit language by Snoop Dogg in the song "Gangsta Zone"), even though the regular studio version of Barrio Fino was not labeled explicit. Some reggaeton artists, such as Alexis & Fido, are able to circumvent radio and television censorship by using sexual innuendo and lyrics with double meanings in their music. Some songs have also raised concerns about women's depiction on their lyrics

Reggaeton across the world

Latin America

Reggaeton is very popular in Latin American countries such as Panama, Colombia, Dominican Republic, Mexico, Cuba, and Venezuela. Reggaeton has become staple music in many parties and events, complementing the common mix of merengue, salsa and electronic music, and has paved a huge fan base. In some countries such as Peru with MC Francia, Los TNT and Mr. Fresh, Venezuela with Doble Impakto, Honduras with DJ Sy and El Salvador with Heavy Clan, domestic "reggaetoneros" have arisen, expanding the Pan-Latin feel of the genre.

In some Latin American countries such as Cuba, where ideas and language are an integral part of the appreciation of music, there is an alleged critical backlash against the increasing popularity of reggaeton. This rift supposedly exists often among members of the Cuban Hip Hop community. According to British music lecturer Geoff Baker, many critics claim that the music's lyrics do not explore any subjects past "sex, dancing, and the singer himself, in various combinations." Baker also believes that because reggaeton has an allegiance to so many Caribbean and Latin American countries, it overshadows distinctly Cuban forms and variations of music, such as Cuban Hip Hop, even though Hip Hop is ultimately an anglo-American musical genre.

Panama

Spanish Reggae developed as a result of Jamaican immigration to Panama as a result of the Panama Canal. Eventually, many of these Jamaicans had intentions to go back to Jamaica, but many of them ended up staying, and eventually assimilated and became part of the culture. Meanwhile, in the 1970s, Panamanians like El General began taking reggae songs and beats and singing over them with Spanish lyrics. They also sped up Reggae beats, and added Hispanic and Latino elements to them. This movement of Reggae in Panama, which was extremely popular, was called "Reggaeespanol", "Reggae en Espanol", or simply "Spanish Reggae". The music continued to grow throughout the 1980s, with many stars developing in Panama. El General has been widely regarded as the "Padre Del Reggaeton" or "Father of Reggaeton" due to his unique sound with Latino rhythms. He also garnered many awards. In the 1990s, El General continued to make hits earning many awards, and was revered throughout Latin America, receiving many Latin music awards. El General stepped down in 2004 from the music industry, and since then has been working to help underprivileged Panamanian children. Now, the Reggaeton industry flourishes in Panama; artists are gaining recognition and popularity such as La Factoria, Eddy Lover, Flex and Lorna. Many Panamanian Reggaeton artists have collaborated and worked with Puerto Rican Reggaeton artists, which demonstrates the feel and connection with Reggaeton's two countries of origin and development, being Panama and Puerto Rico. Overall, Panamanians and mainly Puerto Ricans still lead the commercial Reggaeton movement today.

Puerto Rico

Reggaeton derives from the post-Salsa music youth generation of the '80s and early '90s in Puerto Rico. Before reggaeton exploded in the mid-nineties, young street artists, heavily influenced by East Coast hip hop and turntablism, rapped over cassette tracks easily acquired within their Commonwealth (United States insular area) status. Alongside this early hip hop influenced reggae-rap, evolved the Panamanian reggae style which eventually fused into reggaeton.

This new genre was simply called "underground." It contained very explicit lyrics about drugs, violence, poverty, homophobia, friendship, love, and sex. These common themes, which in many cases depict the troubles of an inner-city life, can still be found in reggaeton today. "Underground" music was recorded in "marquesinas" (or Puerto Rican open garages) and distributed in the streets via cassettes. These marquesinas were crucial to the development of Puerto Rico's underground scene due to the state's "fear of losing the ability to manipulate 'taste'". Marquesinas were often in "housing complexes such as Villa Kennedy and Jurutungo." Despite being recorded in the projects of Puerto Rico, the majority of the recordings made in marquesinas were of high quality, which helped in increasing their popularity to the Puerto Rican youths of not only the projects but those of the middle and upper class as well. The availability and quality of these cassettes led to the genre's popularity, crossing over socio-economic barriers in the Puerto Rican music scene. The most popular cassettes in the early 1990s were DJ Negro's The Noise I and II, and DJ Playero's #37 and #38.Gerardo Cruet Created these recordings spread out the genre from the marginalized residential areas into other sectors of society, particularly into private schools. By the mid '90s "underground" cassettes were being sold in commercial music stores. The genre caught up with the middle class youth and inevitably found its way to the media.

By this time Puerto Rico had a few clubs dedicated to the underground scene. Club Rappers in Carolina, and club PlayMakers in Puerto Nuevo were the most notable. Bobby "Digital" Dixon's dembow track was exploited in order to appeal in the context of the club. Underground music wasn't intended originally to be club music.

Underground rap music in Puerto Rico faced harsh criticism. In February 1995, there was a government-sponsored campaign against underground music and its cultural influences. Puerto Rican police launched six raids at records stores in San Juan, in which hundreds of cassettes were confiscated from record stores and fines were imposed (in accordance with Laws 112 and 117 against obscenity.) The Department of Education banned baggy clothing and underground rap music from the school systems. In the following months after the raids, local media demonized rappers, claiming they were "irresponsible corrupters of the public order."

The Puerto Rican chapter of Morality in Media asked the local authorities to intervene and ban selling underground music, which subsequently required that all local productions being sold displayed a Parental Advisory label. By 1998 DJ Negro released The Noise 3 with a mock up label that read Non-Explicit Lyrics. The album contained no cursing until the last song. The album was a hit and underground music further crept into the mainstream. Senator Velda González of the Popular Democratic Party and the media continued to view the movement as a social nuisance.

In the mid 1990s, the Puerto Rican Police and National Guard even went as far as to confiscate reggaeton tapes and CDs in an effort to get the "obscene" lyrics out of the hands of consumers.. Schools also banned hip hop style clothing and music in an effort to quell the influence of reggaeton in the educational environment. In 2002, Senator Velda González led public hearings in an attempt to regulate the sexual "slackness" of reggaeton's lyrics and the perrero style of dance associated with the genre. While the effort did not seem to negatively effect the general public's opinion about reggaeton, it did reflect the unease of the government and upper social classes with what the music represented. Due to its often sexually charged content and because of its roots in poor, urban communities, many middle and upper class Puerto Ricans found reggaeton to be threatening, "immoral, as well as artistically deficient, a threat to the social order, apolitical, misogynist."

Despite earlier controversy, reggaeton slowly began gaining acceptance as an important part of Puerto Rican culture, helped in part by politicians, including Velda González, who used reggaeton in election campaigns to appeal to younger voters, starting in Puerto Rico's 2003 elections. Currently, Puerto Rican mainstream acceptance of reggaeton has grown increasing more visible with reggaeton's appearance in popular culture, including a 2006 Pepsi commercial featuring Daddy Yankee. Other examples of a change in sentiment within the greater population of Puerto Rico can be seen in some religiously and educationally influenced lyrics. "Reggae School" for example is a rap album produced for the sole purpose of teaching math skills to children, reminiscent of School House Rock.

Despite Puerto Rico's struggling economy, reggaeton stars have been able to achieve success not only as global stars but as local entrepreneurs; this has been evidenced in industry labels such as DJ Nelson's Flow Music, Daddy Yankee's El Cartel Records, and Wisín and Yandel's WY Records. Through production models derived from U.S. hip hop artists and based in grassroots movements, reggaeton has been an artistic vehicle gaining worldwide popularity, a far cry from its previous reputation as an infamous underground product of urban youth.

United States

With the help of N.O.R.E, a New York-based rapper, and his producing of Nina Sky's 2004 hit Oye Mi Canto, which featured prominent reggaeton artists Tego Calderón and Daddy Yankee, reggaeton quickly gained popularity in the US. Soon after, Daddy Yankee caught the attention of many big names in hip hop with his song Gasolina, propelling the style across the country. Also in 2004, XM Radio launched a channel called Fuego (XM), which played exclusively reggaeton music. However, XM Radio removed the channel in December 2007 from home and car receivers, but can still be streamed off the XM Satellite Radio Website. The genre has also provided the foundation and basis for a modern Latin-American commercial radio phenomenon known as Hurban, a combination of the terms Hispanic and Urban that is used to evoke the musical influences of hip hop and Latin American music. Reggaeton forming from hip hop and reggae has helped Latin-Americans contribute to the urban American culture while still keeping many aspects of their Hispanic heritage. The music relates to many of the socio-economic issues happening in America including gender and race which highly connects to hip hop in America today.

Underground clubs, youths in the inner-city ghettos, and huge hip hop moguls all participated in pushing the genre to the top of the charts.

Europe

Reggaeton has not become as popular in Europe as in Latin America. However, It has a great appeal to Latin American immigrants, especially in Spain . A Spanish concept called "La Canción del Verano" (The Summer Song), under which a particular song or two define the mood for the season and are regarded unofficially as such by Spanish media, served as the basis for the appearance popularity of reggaeton songs such as Panamanian rapper Lorna's "Papi Chulo (Te Traigo el Mmm) " in 2003, "Baila Morena" by Hector y Tito and Daddy Yankee's Gasolina in 2005. Puerto Rican and Panamanian reggaeton artists have toured Spain to give concerts mainly to Latin American people.

References

1. ^ "Grow Dem Bow". Village Voice. Retrieved 2006-07-24.
2. ^ Wayne Marshall (2006-01-19). "Rise of Reggaetón". The Phoenix. Retrieved 2006-07-24.
3. ^ AskMen.com - "5 Things You Didn't Know About Reggaeton" Cite error: The named reference "AskMen" was defined multiple times with different content (see the help page).
4. Phoenix New Times - "Phoenix sizzles with the latest dance music from Puerto Rico"
5. Jamaicans.com - "a new genre of Caribbean dance music"
6. Mundo Reggaeton - "Reggaeton History"
7. ^ BBC News - "Puerto Rico shakes to a new beat"
8. USA Today - reggaeton article
9. Ask Men - Vico C and El General Reggaeton founders
10. Santos, Mayra. 1996. "Puerto Rican Underground." Ctro 8, no. 1 & 2: 219-231.
11. Shabba Ranks - "Dem Bow" Sample - Disc 1, Track 7
12. El General - Son Bow Sample - Track 12
13. El Reggaeton
14. Reggaeton Music News - "Don Omar On Top of Charts with 'King of Kings' Debut"
15. - "Denuciation to Instituto Canario de la Mujer"
16. Baker, Jeff. 2008. "The Politics of Dancing: Reggaetón and Rap in Havana, Cuba." Royal Holloway, University of London
17. Template:Cite author=Mayra Santos
18. Template:Cite author=Mayra Santos
19. Sara Corbett. "The King of Reggaetón". Retrieved 2008-01-30.
20. Santos, Mayra. 1996. "Puerto Rican Underground." Centro 8, no. 1 & 2: 219-231.
21. ^ Frances Negrón-Muntaner and Raquel Z. Rivera. "Reggaeton Nation". Retrieved 2007-12-17.
22. Santos, Mayra. 1996. "Puerto Rican Underground." Centro 8, no. 1 & 2: 219-231.
23. Hilda Garcia and Gonzalo Salvador. "Reggaeton: The Emergence of a New Rhythm". Retrieved 2007-06-23.
24. John Marino, "Police Seize Recordings, Say Content Is Obscene," San Juan Star, February 3, 1995; Raquel Z. Rivera, "Policing Morality, Mano Dura Style: The Case of Underground Rap and Reggae in Puerto Rico in the Mid-1990s," in Reading Reggaeton.
25. Matt Caputo. "Daddy Yankee: The Voice of His People". Retrieved 2008-01-29.
26. Giovannetti, Jorge L. (2003), Frances R. Aparicio and Cándida F. Jáquez (ed.), "Popular Music and Culture in Puerto Rico: Jamaican and Rap Music as Cross-Cultural Symbols" Musical Migrations: Transnationalism and Cultural Hybridity in the Americas, New York: Palgrave
27. Frances Negrón-Muntaner and Raquel Z. Rivera. "Reggaeton Nation". Retrieved 2008-01-31.
28. ^ Marshall, Wayne. "The Rise of Reggaeton." , 19 January 2006.
29. Reggaeton in Spain
30. MTV Music Review

• Reggaetón albums
• Reggaetón
• Music genres
• Puerto Rican styles of music
• WikiProject Reggaeton