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Birthright Unplugged was designed as a response to the popular Birthright Israel trips. While Birthright Israel's stated goal is to expose Jews with little or no knowledge of Israel to Israeli society, history, and Zionist philosophy, Birthright Unplugged's goal is to expose people to Palestinian society and its political realities by travelling to Palestinian cities, villages, and refugee camps. While the trip is designed for North American Jews, it is open to people of all backgrounds.
NGO Monitor says that Birthright Unplugged encourages its participants to become Palestinian solidarity activists.
The name "Birthright Unplugged" is a spin on the Birthright Israel program, whose name implies that Jews have the exclusive rights to own the holy land and to reside in it. The name "unplugged" implies that participants will experience a different version of reality. The organization's runs a second program, Birthright Re-Plugged, which takes Palestinian children on field trips in Israel to see the villages their families left in 1948.