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Wile E. Coyote and the Road Runner

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The Road Runner cartoons were a series of Looney Tunes cartoons created by Chuck Jones for Warner Brothers.

They are very simple in their premise: the Road Runner, a cartoon bird, is chased down the highways of the Southwestern United States, by Wile E Coyote. He is never caught. The Coyote using a vast array of complicated devices he orders by mail, but these often backfire.

The Road Runner has the ability to enter painted caves which Coyote cannot. The roadrunner says "Beep Beep!"

In his book Chuck Amuck, Chuck Jones explains some of the rules the artists followed in making the Coyote-Road Runner series:

  1. The Road Runner cannot harm the Coyote except by going "Beep-beep!"
  2. No outside force can harm the Coyote - only his own ineptitude or the failure of the Acme products.
  3. The Coyote could stop any time - if he were not a fanatic. (Repeat: "A fanatic is one who redoubles his effort when he has forgotten his aim." - George Santayana)
  4. No dialogue ever, except "Beep - beep!"
  5. The Road Runner must stay on the road - otherwise, logically, he would not be called Road Runner.
  6. All action must be confined to the natural environment of the two characters - the southwest American desert.
  7. All materials, tools, weapons, or mechanical conveniences must be obtained from the Acme Corporation.
  8. Whenever possible, make gravity the Coyote's greatest enemy.
  9. The Coyote is always more humiliated than harmed by his failures.

The Acme Corporation is a fictional mail-order manufacturer of various products which appears in the Roadrunner cartoons. In these cartoons, Wile E. Coyote often obtains complex and ludicrous devices from the Acme Corporation, which he hopes will help him catch the roadrunner.

The devices invariably backfire in improbable and spectacular ways (or is it operator error?). How the coyote acquires these products without any money is never explained.

Among the products produced by the Acme Corporation are:

  • Acme catapults
  • Acme earthquake pills
  • Acme rocket sled kits
  • Acme portable holes
  • Acme Burmese tiger trap kit
  • Acme jet-propelled roller skates