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| Type of business | Search Engine |
|---|---|
| Type of site | Search Engine |
| Founded | 1996 |
| Headquarters | Oakland, California,USA |
| Key people | Garrett Gruener David Warthen (Founders) Scott Garell (President, Ask Networks) Doug Leeds (President, Ask US) |
| Industry | Internet |
| Revenue |  $227 million |
| Parent | InterActiveCorp |
| URL | Ask.com |
| Registration | Optional |
Ask.com (or Ask Jeeves in the United Kingdom) is a search engine founded in 1996 by Garrett Gruener and David Warthen in Berkeley, California. The original search engine software was implemented by Gary Chevsky from his own design. Chevsky, Justin Grant, and others built the early AskJeeves.com website around that core engine. Three venture capital firms, Highland Capital Partners, Institutional Venture Partners, and The RODA Group were early investors. Ask.com is currently owned by InterActiveCorp under the NASDAQ symbol IACI.
History
International
The company uses different websites offering localized services for certain countries and its associated languages, including:
- fr.ask.com (France)
- uk.ask.com (Ask Jeeves) (United Kingdom)
- de.ask.com (Germany)
- es.ask.com (Spain)
- it.ask.com (Italy)
Corporate details
Ask Jeeves, Inc. stock traded on the NASDAQ stock exchange from July 1999 to July 2005, under the ticker symbol ASKJ. In July 2005, the ASKJ ticker was retired upon the acquisition by InterActiveCorp, valuing ASKJ at $1.85 billion.
Ask Sponsored Listings
Ask Sponsored Listings is the search engine marketing tool offered to advertisers to increase the visibility of their websites (and subsequent businesses, services, and products) by producing more prominent and frequent search engine listing results.
Marketing and promotion
Information-revolution.org campaign
In early 2007, a number of advertisements appeared on London Underground trains warning commuters that 75% of all the information on the web flowed through one site (implied to be Google), with a URL for www.information-revolution.org.
Advertising
Apostolos Gerasoulis, the co-creator of Ask's Teoma algorithmic search technology, starred in four television advertisements in 2007, extolling the virtues of Ask.com's usefulness for information relevance. There was a Jeeves balloon in the 2001 Macy's Thanksgiving Day Parade.
NASCAR sponsorship
On January 14, 2009, Ask.com became the official sponsor of NASCAR driver Bobby Labonte's #96 car. Ask would become the official search engine of NASCAR. Ask.com will be the primary sponsor for the No. 96 for 18 of the first 21 races and has rights to increase this to a total of 29 races this season. The Ask.com car debuted in the 2009 Bud Shootout where it failed to finish the race but subsequently has come back strong placing as high as 5th in the March 1st, 2009 Shelby 427 race at Las Vegas Motor Speedway. Ask.com's foray into NASCAR is the first instance of its venture into what it calls Super Verticals.
Toolbar
References
- "ask.com - Traffic Details from Alexa". Alexa Internet, Inc. Retrieved 2009-10-17.
- Ask Jeeves, Inc. initial public offering prospectus
- http://web.archive.org/web/20070313223519/http://information-revolution.org/ - Information Revolution
- "About Ask.com: TV Spots". Retrieved 2007-04-25.
- http://www.nascar.com/2009/news/headlines/cup/01/14/ask.com.partnerships/index.html
- http://bbs.cid.cn.nascar.com/2009/news/headlines/cup/01/13/blabonte.hof.racing/index.html
- http://www.ask.com/nascar/2009-Shelby-427-race#results
- http://searchengineland.com/askcom-partners-with-nascar-says-super-vertical-will-put-it-back-in-search-race-16143