Ask.com - Misplaced Pages

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ask.com

Type of business	Search Engine
Type of site	Search Engine
Founded	1996
Headquarters	Oakland, California, USA
Key people	Garrett Gruener David Warthen (Founders) Scott Garell (President, Ask Networks) Doug Leeds (President, Ask US)
Industry	Internet
Revenue	$227 million
Parent	InterActiveCorp
URL	Ask.com
Registration	Optional

Ask.com (or Ask Jeeves in the United Kingdom) is a search engine founded in 1996 by Garrett Gruener and David Warthen in Berkeley, California. The original search engine software was implemented by Gary Chevsky from his own design. Chevsky, Justin Grant, and others built the early AskJeeves.com website around that core engine. Three venture capital firms, Highland Capital Partners, Institutional Venture Partners, and The RODA Group were early investors. Ask.com is currently owned by InterActiveCorp under the NASDAQ symbol IACI.

ask.com sucks

International

The company uses different websites offering localized services for certain countries and its associated languages, including:

fr.ask.com (France)
uk.ask.com (Ask Jeeves) (United Kingdom)
de.ask.com (Germany)
es.ask.com (Spain)
it.ask.com (Italy)
ru.ask.com (Russia)

Corporate details

Ask Jeeves, Inc. stock traded on the NASDAQ stock exchange from July 1999 to July 2005, under the ticker symbol ASKJ. In July 2005, the ASKJ ticker was retired upon the acquisition by InterActiveCorp, valuing ASKJ at $1.85 billion.

Ask Sponsored Listings

Ask Sponsored Listings is the search engine marketing tool offered to advertisers to increase the visibility of their websites (and subsequent businesses, services, and products) by producing more prominent and frequent search engine listing results.

Marketing and promotion

Information-revolution.org campaign

In early 2007, a number of advertisements appeared on London Underground trains warning commuters that 75% of all the information on the web flowed through one site (implied to be Google), with a URL for www.information-revolution.org.

Advertising

Apostolos Gerasoulis, the co-creator of Ask's Teoma algorithmic search technology, starred in four television advertisements in 2007, extolling the virtues of Ask.com's usefulness for information relevance. There was a Jeeves balloon in the 2001 Macy's Thanksgiving Day Parade.

NASCAR sponsorship

On January 14, 2009, Ask.com became the official sponsor of NASCAR driver Bobby Labonte's #96 car. Ask would become the official search engine of NASCAR. Ask.com will be the primary sponsor for the No. 96 for 18 of the first 21 races and has rights to increase this to a total of 29 races this season. The Ask.com car debuted in the 2009 Bud Shootout where it failed to finish the race but subsequently has come back strong placing as high as 5th in the March 1st, 2009 Shelby 427 race at Las Vegas Motor Speedway. Ask.com's foray into NASCAR is the first instance of its venture into what it calls Super Verticals.

Toolbar

Not to be confused with the MyWay Searchbar.

The Ask Toolbar is a free internet browser toolbar from Ask.com, available for both the Internet Explorer and Firefox web browsers.

Features include the web, image, news, dictionary searches, a wide variety of US and international content served in widgets, weather forecasts, RSS/ATOM feeds and related services.

The Ask Toolbar can be installed from the toolbar.ask.com website, but is also bundled with certain 3rd party software. The installation of the Ask Toolbar is optional to the user and always requires end user consent (in the form of an "Opt-Out" check box) when bundled with other 3rd party software.

The Ask Toolbar can be uninstalled from Internet Explorer through the Windows control panel, and from Firefox through the Add-ons menu and via an uninstall link in more recent builds. Software which changes the browser behaviour may still remain on the computer after the uninstall of the toolbar, requiring further uninstalls or file deletions. An older version of the Ask Toolbar is incompatible with Kaspersky Internet Security; presence of the toolbar causes license key corruption.

References

External links

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