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File:Peta toplogo.png
Founded	March 1980
Founder	Ingrid Newkirk and Alex Pacheco
Type	501(c)(3)
Focus	Animal rights
Location	Norfolk, Virginia
Members	2,000,000
Revenue	$34 million in 2009
Employees	300
Website	www.peta.org

People for the Ethical Treatment of Animals (PETA) is an American animal rights organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president. A non-profit corporation with 300 employees and two million members and supporters, it says it is the largest animal rights group in the world. Its slogan is "animals are not ours to eat, wear, experiment on, or use for entertainment."

Founded in March 1980 by Newkirk and animal rights activist Alex Pacheco, the organization first caught the public's attention in the summer of 1981 during what became known as the Silver Spring monkeys case, a widely publicized dispute about experiments conducted on 17 macaque monkeys inside the Institute of Behavioral Research in Silver Spring, Maryland. The case lasted ten years, involved the only police raid on an animal laboratory in the United States, triggered an amendment in 1985 to that country's Animal Welfare Act, and established PETA as an internationally known organization. Since then, in its campaigns and undercover investigations, it has focused on four core issues—opposition to factory farming, fur farming, animal testing, and animals in entertainment—though it also campaigns against fishing, the killing of animals regarded as pests, the keeping of chained backyard dogs, cock fighting, dog fighting, and bullfighting.

The group has been the focus of criticism from inside and outside the animal rights movement. Newkirk and Pacheco are seen as the leading exporters of animal rights to the more traditional animal protection groups in the United States, but sections of the movement nevertheless say PETA is not radical enough—law professor Gary Francione calls them the new welfarists, arguing that their work with industries to achieve reform makes them an animal welfare, not an animal rights, group. Newkirk told Salon in 2001 that PETA works toward the ideal, but tries in the meantime to provide carrot-and-stick incentives. There has also been criticism from feminists within the movement about the use of scantily clad women in PETA's anti-fur campaigns, and criticism in general that the group's media stunts trivialize animal rights. Newkirk's view is that PETA has a duty to be "press sluts".

Outside the movement, the confrontational nature of PETA's campaigns has caused concern, as has the number of animals it euthanizes. It was further criticized in 2005 by United States Senator Jim Inhofe for having given grants several years earlier to Animal Liberation Front (ALF) and Earth Liberation Front (ELF) activists. PETA responded that it has no involvement in ALF or ELF actions and does not support violence, though Newkirk has elsewhere made clear that she does support the removal of animals from laboratories and other facilities, including as a result of illegal direct action.

History

Ingrid Newkirk

Newkirk was born in England in 1949 and raised in Hertfordshire, and later New Delhi, India, where her father—a navigational engineer—was stationed. Newkirk, now an atheist, was educated in a convent, the only British girl there. She moved to the United States as a teenager, first studying to become a stockbroker, but after taking some abandoned kittens to a shelter in 1969, and appalled by the conditions she found there, she choose a career in animal protection instead. She became an animal protection officer for Montgomery County, then the District of Columbia's first woman poundmaster. By 1976 she was head of the animal-disease-control division of D.C.'s Commission on Public Health, and in 1980 was among those named as Washingtonian of the Year. She told Michael Specter of The New Yorker that working for the shelters left her shocked at the way the animals were treated:

I went to the front office all the time, and I would say, "John is kicking the dogs and putting them into freezers." Or I would say, "They are stepping on the animals, crushing them like grapes, and they don't care." In the end, I would go to work early, before anyone got there, and I would just kill the animals myself. Because I couldn't stand to let them go through that. I must have killed a thousand of them, sometimes dozens every day. Some of those people would take pleasure in making them suffer. Driving home every night, I would cry just thinking about it. And I just felt, to my bones, this cannot be right.

In 1980, she divorced Steve Newkirk, whom she had married when she was 19, and the same year met Alex Pacheco, a political major at George Washington University. Pacheco had studied for the priesthood, then worked as a crew member of the Sea Shepherd Conservation Society's first ship. He volunteered at the shelter where she worked, and they fell in love and began living together, though as Kathy Snow Guillermo writes they were very different—Newkirk was older and more practical, whereas Pacheco could barely look after himself. He introduced Newkirk to Peter Singer's influential book, Animal Liberation (1975), and in March 1980 she persuaded him to join her in forming People for the Ethical Treatment of Animals, at that point just five people in a basement, as Newkirk described it. They were mostly students and members of the local vegetarian society, but the group included a friend of Pacheco's from the UK, Kim Stallwood, a British activist who went on to become the national organizer of the British Union for the Abolition of Vivisection . Pacheco was reluctant at first. "It just didn't sound great to me," he told The Los Angeles Times in 1992." I had been active in Europe ... and I thought there were just too many formalities. I thought we should just do things ourselves. But she made a convincing case that Washington needed a vehicle for animals because the current organizations were too conservative."

Silver Spring monkeys

The group first came to public attention in 1981 during the Silver Spring monkeys case, a dispute about experiments conducted by researcher Edward Taub on 17 macaque monkeys inside the Institute of Behavioral Research in Silver Spring, Maryland. The case led to the first police raid in the United States on an animal laboratory, triggered an amendment in 1985 to the United States Animal Welfare Act, and became the first animal-testing case to be argued before the United States Supreme Court.

Pacheco had taken a job in May 1981 inside a primate research laboratory at the Institute, intending to gain firsthand experience of working inside an animal laboratory. Taub had been cutting sensory ganglia that supplied nerves to the monkeys' fingers, hands, arms, and legs—a process called "deafferentation"—so that the monkeys could not feel them; some of the monkeys had had their entire spinal columns deafferented. He then used restraint, electric shock, and withholding of food and water to force the monkeys to use the deafferented parts of their bodies. The research led in part to the discovery of neuroplasticity and a new therapy for stroke victims called constraint-induced movement therapy.

Pacheco visited the laboratory at night, taking photographs that showed the monkeys living in what the Institute for Laboratory Animal Research's ILAR Journal called filthy conditions. He passed his evidence to the police, who raided the lab and arrested Taub. Taub was convicted of six counts of animal cruelty, the first such conviction in the United States of an animal researcher, overturned on appeal. Norm Phelps writes that the case followed the highly publicized campaign of Henry Spira in 1976 against experiments on cats being performed at the American Museum of Natural History in New York, and Spira's subsequent campaign in April 1980 against the Draize test. These and the Silver Springs monkey case jointly put animal rights on the agenda in the United States.

The ten-year battle for custody of the monkeys—described by The Washington Post as a vicious mud fight, during which both sides accused the other of lies and distortion— transformed PETA into a national, then international, movement. By February 1991, it claimed over 350,000 members, a paid staff of over 100, and an annual budget of over $7 million.

Philosophy and activism

Profile

PETA writes that it is an animal rights organization, and as such it rejects speciesism and the idea of animals as property, and opposes the use of animals in any form: as food, clothing, entertainment, or as research subjects. One oft-cited quote of Newkirk's is: "When it comes to feelings like hunger, pain, and thirst, a rat is a pig is a dog is a boy." The group has been criticized by other animal rights advocates for its willingness to work with industries that use animals—a position many animal rights advocates find problematic (see below). Newkirk rejects the criticism, and has said of the group that it is here to hold the radical line.

PETA lobbies governments to impose fines where animal-welfare legislation has been violated, promotes a vegan diet, tries to reform the practices in factory farms and slaughterhouses, goes undercover into animal research laboratories, farms, and circuses, initiates media campaigns against particular companies or practices, helps to find sanctuaries for former circus and zoo animals, and initiates lawsuits against companies.

The group has two million members and supporters, it received donations of over $32 million for the year ending July 31, 2009, and its website was receiving four million hits a month as of November 2008. Over 80 percent of its operating budget was spent on its programs in 2008-2009, 15 percent on fundraising, and four percent on management and general operations. Thirty-two percent of its staff earned under $30,000, 24 percent over $40,000, and Newkirk just under $37,000.

Pacheco left the group in 1999, and since then the two key staff members next to Newkirk have been Bruce Friedrich, director of vegan outreach—a devout Catholic who spent years working in soup kitchens, and who gives 20 percent of his income to the church—and Dan Mathews, the group's openly gay senior vice-president.

Campaigns and consumer boycotts

The organization is known for its aggressive media campaigns, combined with a solid base of celebrity support—Pamela Anderson, Drew Barrymore, Alec Baldwin, John Gielgud, Bill Maher, Stella McCartney, and Alicia Silverstone have all appeared in PETA ads. Every week, Newkirk holds what The New Yorker calls a war council, with two dozen of her top strategists gathered round a square table in the PETA conference room, no suggestion considered too outrageous.

Many of the campaigns have focused on large corporations. Fast food companies such as KFC, Wendy's, and Burger King have been targeted. In the animal-testing industry, PETA's consumer boycotts have focused on Avon, Benetton, Bristol-Myers-Squibb, Chesebrough-Pond's, Dow Chemical, General Motors, and others. Their modus operandi includes buying shares in target companies such as McDonald's and Kraft Foods in order to exert influence. The campaigns have delivered results for PETA. McDonald's and Wendy's introduced vegetarian options after PETA targeted them; Petco stopped selling some exotic pets; and Polo Ralph Lauren said it would no longer use fur. Avon, Estee Lauder, Benetton, and Tonka Toy Co. all stopped testing products on animals, the Pentagon stopped shooting pigs and goats in wounds tests, and a slaughterhouse in Texas was closed down.

As part of its anti-fur action, PETA members have infiltrated hundreds of fashion shows in the U.S, Europe, and once in China, throwing red paint on the catwalks, and unfurling banners. Celebrities and supermodels have posed naked for the group's "I'd Rather Go Naked than Wear Fur" campaign—some men, but mostly women—triggering criticism from feminist animal rights advocates (see below). The New Yorker writes that PETA activists have crawled through the streets of Paris wearing leg-hold traps and thrown around money soaked in fake blood at the International Fur Fair. They regularly engage in pie-throwing—in January 2010, Canadian MP Gerry Byrne compared them to terrorists for throwing a tofu cream pie at Canada's fishery minister Gail Shea in protest at the seal hunt, a comment Newkirk called a silly chest-beating exercise. "The thing is, we make them gawk," she told Satya magazine, "maybe like a traffic accident that you have to look at."

Some campaigns have been particularly controversial. Newkirk was criticized in 2003 for sending a letter to PLO leader Yasser Arafat asking him to keep animals out of the conflict, after a donkey was blown up during an attack in Jerusalem. The group's 2003 "Holocaust on your Plate" exhibition—eight 60-square-foot (5.6 m) panels juxtaposing images of Holocaust victims with animal carcasses and animals being transported to slaughter—was criticized by the Anti-Defamation League. In 2005, the NAACP complained about the "Are Animals the New Slaves?" exhibit, which showed images of African-American slaves, Native Americans, child laborers, and women, alongside chained elephants and slaughtered cows.

In Canada, PETA advertisements comparing the suffering of animals to the suffering of the victims of widely-publicized murder cases have attracted national media attention and generated angry responses from the victims' family members. In 2002, PETA released an ad comparing the murders of the women killed by Port Coquitlam, British Columbia serial killer Robert William Pickton to the slaughter of animals on Pickton's pig farm. The Vancouver Province and The Vancouver Sun refused to run the ad, which nonetheless became a national news story. In the week following the 2008 murder, beheading, and partial cannibilization of 22-year-old Tim McLean on a Greyhound Bus near Portage la Prairie, Manitoba, PETA released an ad comparing the specific details of the murder to the suffering of animals in a slaughterhouse. The ad was rejected for publication by the Portage Daily Graphic, but also received national media attention.

The group has also been criticized for aiming its message at young people. "Your Mommy Kills Animals" features a cartoon of a woman attacking a rabbit with a knife. To reduce milk consumption, it created the "Got Beer?" campaign, a parody of the dairy industry's series of Got Milk? ads, which featured celebrities with milk "mustaches" on their upper lips. When the mayor of New York, Rudolf Giuliani, was diagnosed with prostate cancer in 2000, PETA ran a photograph of him with a white mustache and the words "Got prostate cancer?" to illustrate their claim that dairy products contribute to cancer, an ad that caused an outcry in the United States. After PETA placed ads in school newspapers linking milk to acne, obesity, heart disease, cancer, and strokes, Mothers Against Drunk Driving and college officials complained it encouraged underage drinking; the British Advertising Standards Authority asked that the ads be discontinued after complaints from interest groups such as The National Farmers' Unions.

Other campaigns are less confrontational and more humorous. In 2008, it launched the "Save the Sea Kittens" campaign to change the name of fish to "sea kittens" to give them a positive image, and it regularly asks towns to adopt a new name. It campaigned in 1996 for a new name for Fishkill, New York, and in April 2003 offered free veggie burgers to Hamburg, New York, if it would call itself Veggieburg.

Undercover investigations

PETA sends its staff undercover into research laboratories, factory farms, and circuses to document the treatment of animals, requiring them to spend many months as employees of the facility, making copies of documents and wearing hidden cameras. By 2007, it had conducted 75 such investigations. It has also produced videos based on material collected during ALF raids. Some investigations have led to lawsuits or government action against the companies or universities. PETA itself faced legal action in April 2007 after the owners of a chinchilla ranch in Michigan complained about an undercover inquiry there, but the judge ruled in PETA's favor that undercover investigations can be legitimate.

Notable cases include the 26-minute film PETA produced in 1984, Unnecessary Fuss, based on 60 hours of researchers' footage obtained by the ALF during a raid on the University of Pennsylvania's head injury clinic. The footage showed researchers laughing at baboons as they inflicted brain damage on them with a hydraulic device intended to simulate whiplash. Laboratory animal veterinarian Larry Carbone writes that the researchers openly discussed how one baboon was awake before the head injury, despite protocols being in place for anaesthesia. The ensuing publicity led to the suspension of funds from the university, the firing of its chief veterinarian, the closure of the lab, and a period of probation for the university.

In 1990, Bobby Berosini, a Las Vegas entertainer, lost his wildlife license, as well as a later lawsuit against PETA, after the group broadcast an undercover film of him slapping and punching orangutans in 1989. In 1997, a PETA investigation inside Huntingdon Life Sciences (HLS), a contract animal-testing company, produced film of staff in the UK beating dogs, and what appeared to be abuse of monkeys in the company's New Jersey facility. After the video footage aired on British television in 1999, a group of activists set up Stop Huntingdon Animal Cruelty to close HLS down, a campaign that continues.

In 1999, a North Carolina grand jury handed down indictments against pig-farm workers on Belcross Farm in Camden County, the first indictments for animal cruelty on a factory farm in the United States, after a three-month PETA investigation produced film of the workers beating the animals. In 2004, PETA published the results of an eight-month undercover investigation in a West Virginia Pilgrim's Pride slaughterhouse that supplies chickens to KFC. The New York Times reported the investigation as showing workers stomping on live chickens, throwing dozens against a wall, tearing the head off a chicken to write graffiti, strangling one with a latex glove, and squeezing birds until they exploded. Yum Brands, owner of KFC, called the video appalling, and threatened to stop purchasing from Pilgrim's Pride if no changes were made; Pilgrim's Pride fired 11 employees, and introduced an anti-cruelty pledge for workers to sign.

In 2004 and 2005, PETA shot footage inside Covance, an animal-testing company in the United States and Europe, that appeared to show monkeys being mistreated in the company's Vienna, Virginia facility. According to The Washington Post, PETA said an employee of the group filmed primates there being choked, hit, and denied medical attention when badly injured. After PETA sent the video and a 253-page complaint to the United States Department of Agriculture, Covance was fined $8,720 for 16 citations, three of which involved lab monkeys; the other citations involved administrative issues and equipment. The company said none of the issues were pervasive or endemic, and that they had taken corrective action. In 2005 Covance initiated a lawsuit charging PETA with fraud, violation of employee contract, and conspiracy to harm the company's business, but did not proceed with it.

PETA also goes undercover into circuses. In 2006, they filmed trainers at Carson & Barnes Circus—including Tim Frisco, the animal-care director—striking elephants while shouting at them; The Washington Post writes that the video shows Frisco shouting "Make 'em scream!" A company spokesman dismissed PETA's concerns as 'Utopian philosophical ideology," but said the circus would no longer use electric prods.

Positions

On direct action and the ALF

Newkirk is outspoken in her support of direct action, writing that no movement for social change has ever succeeded without what she calls the militarism component: "Thinkers may prepare revolutions," she wrote of the ALF in 2004, "but bandits must carry them out."

Not until black demonstrators resorted to violence did the national government work seriously for civil rights legislation ... In 1850 white abolitionists, having given up on peaceful means, began to encourage and engage in actions that disrupted plantation operations and liberated slaves. Was that all wrong?

—Newkirk, 2004

In 2004 The Observer described what it called a network of relationships between apparently unconnected animal rights groups on both sides of the Atlantic, writing that, with assets of $6.5 million, and with the PETA Foundation holding further assets of $15 million, PETA funds a number of activists and groups—some with links to militant groups, including the ALF, which the FBI has named as a domestic terrorist threat. American writer Don Liddick writes that PETA gave $1,500 to the Earth Liberation Front in 2001—Newkirk said the donation was a mistake, and that the money had been intended for public education about destruction of habitat, but Liddick writes that it went to the legal defense of Craig Rosebraugh, an ELF spokesman. That same year, according to The Observer, PETA gave a $5,000 grant to American animal rights activist Josh Harper, an advocate of arson.

According to Liddick, PETA has substantial links with Native American ALF activist Rod Coronado. He alleges that two Federal Express packages were sent to an address in Bethesda, Maryland, before and after a 1992 fire at Michigan State University that Coronado was convicted of setting, reportedly as part of "Operation Bite Back," a series of ALF attacks on American animal testing facilities in the 1990s. The first package was picked up by a PETA employee, Maria Blanton, and the second intercepted by the authorities, who identified the handwriting as Coronado's. Liddick writes that the package contained documents removed from the university and a videotape of one of the perpetrators. When they searched Blanton's home, police found some of the paraphenalia of animal liberation raids, including code names for Coronado and Alex Pacheco—PETA's co-founder—burglary tools, two-way radios, and fake identification. Liddick also writes that PETA gave Coronado $45,000 for his legal bills and another $25,000 to his father.

Newkirk is a strong supporter of direct action that removes animals from laboratories and other facilities—she told The Los Angeles Times in 1992 that when she hears of anyone walking into a lab and walking out with animals, her heart sings. In an interview for Wikinews in 2007, she said she had been asked by other animal protection groups to condemn illegal acts. "And I won't do it, because it were my animal I'd be happy." But she added that she does not support arson. "I would rather that these buildings weren't standing, and so I think at some level I understand. I just don't like the idea of that, but maybe that's wishy-washy of me, because I don't want those buildings standing if they hurt anyone ... Why would you preserve just so someone can make a profit by continuing to hurt and kill individuals who feel every bit as much as we do?"

On neutering, backyard dogs, and pets

PETA runs several programs though its Community Animal Project that helps cats and dogs in poorer areas of Virginia, near PETA's headquarters. In 2008 they neutered 7,485 cats, dogs, and rabbits in that area, including pit bulls and feral cats, at a discounted rate or free of charge. They help neglected dogs and cats who are ill and injured, and pursue cruelty cases. Each year they set up hundreds of dog houses with straw bedding for dogs chained outside all winter. They urge population control through neutering and adoption from shelters, and campaign against organizations such as the American Kennel Club that promote the breeding of purebred strains.

PETA argues that it would have been better for animals had the institution of breeding them as "pets" never emerged, that the desire to own and receive love from animals is selfish, and that their breeding, sale, and purchase can cause immeasurable suffering. They write that millions of dogs spend their lives chained outside in all weather conditions or locked up in chain-link pens and wire cages in puppy mills, and that even in good homes animals are often not well cared for. They would like to see the population of dogs and cats reduced through spaying and neutering, and for people never to purchase animals from pet shops or breeders, but to adopt them from shelters instead.

On euthanasia

PETA opposes the no kill movement. The group takes in feral cat colonies with diseases such as feline AIDS and leukemia, stray dogs, litters of parvo-infected puppies, and backyard dogs, and as such it would be unrealistic to operate a no-kill policy. They offer free euthanasia services to counties that kill unwanted animals via gassing or shooting—they recommend the use of an intravenous injection of sodium pentobarbital if administered by a trained professional, and for severely ill or dying pets when euthanasia at a veterinarian is unaffordable. They recommend euthanasia for certain breeds, such as pit bull terriers, and in certain situations for animals in shelters: for example, for those living for long periods in cramped cages.

Two PETA employees were acquitted in 2007 of animal cruelty, but convicted of littering, after at least 80 euthanized animals were left in dumpsters in a shopping center in Ashoskie over the course of a month in 2005; the two employees were seen leaving behind 18 dead animals, and 13 more were found inside their van. The animals had been euthanized after being removed from shelters in Northampton and Bertie counties. The group said it began euthanizing animals in some rural North Carolina shelters after it found the shelters killing animals in ways PETA considered inhumane.

On wildlife conservation personalities

PETA is critical of television personalities they call self-professed wildlife warriors, arguing that while a conservationist message is getting across, some of the actions are harmful to animals, such as invading animals' homes, netting them, subjecting them to stressful environments, and wrestling with them—often involving young animals the group says should be with their mothers. In 2006 when Steve Irwin died, PETA's vice-president Dan Mathews said Irwin had made a career out of antagonizing frightened wild animals. Australian Member of Parliament Bruce Scott said PeTA should apologize to Irwin's family and the rest of Australia.

On animal testing

PETA opposes animal testing—whether toxicity testing, basic or applied research, or for education and training—on both moral and practical grounds. Newkirk told Vogue magazine in 1989 that even if it resulted in a cure for AIDS, PETA would oppose it. The group also believes that it is wasteful, unreliable, and irrelevant to human health, because artificially induced diseases in animals are not identical to human diseases. They say that animal experiments are frequently redundant and lack accountability, oversight, and regulation. They promote alternatives, including embryonic stem cell research and in vitro cell research. PETA employees have themselves volunteered for human testing of vaccines; Scott Van Valkenburg, the group's Director of Major Gifts, said in 1999 that he had volunteered for human testing of HIV vaccines.

Position within the animal rights movement

Robert Garner of the University of Leicester writes that Newkirk and Pacheco are the leading exporters of animal rights to the more moderate groups in the United States—both members of an animal rights elite that he argues has shaken up the animal rights movement, setting up new groups and radicalizing old ones.

There is criticism of PETA from both the conservative and radical ends of the movement. Michael Specter writes that it provides for groups such as the Humane Society of the United States the same dynamic that Malcolm X provided for Martin Luther King, or Andrea Dworkin for Gloria Steinem—someone radical to alienate the mainstream and make moderate voices more appealing. The failure to condemn the Animal Liberation Front triggers complaints from the conservatives, while the more radical activists say the group has lost touch with its grassroots, is soft on the idea of animal rights, and that it should stop the media stunts, the pie-throwing, and the targeting of women. "It's hard enough trying to get people to take animal rights seriously without PETA out there acting like a bunch of jerks," one activist told writer Norm Phelps.

The ads featuring barely clad or naked women have appalled feminist animal rights advocates. When Ronald Reagan's daughter Patti Davis posed naked for Playboy, donating half her $100,000 fee to PETA, the group issued a press release saying Davis "turns the other cheek in an eye-opening spread," then announced she had been photographed naked with Hugh Hefner's dog for an anti-fur ad. In 1995, PETA formed a partnership with Playboy to promote human organ donation, with the caption "Some People Need You Inside Them" on a photograph of Hefner's wife. The long-standing campaign, "I'd rather go naked than wear fur," in which celebrities and supermodels strip for the camera, generated particular concern.

Newkirk has replied to the criticism that no one is being exploited, the women taking part are volunteers, and if sexual attraction advances the cause of animals, she is unapologetic. Asked by Wikinews how she feels when criticized from within the movement, she said: "Somebody has to push the envelope. If you say something that someone already agrees with, then what's the point, and so we make some more conservative animal protection organizations uncomfortable; they don't want to be associated with us because it will be embarrassing for them, and I understand that. Our own members write to us sometimes and say, 'Oh why did you do this? I don't want anyone to know I'm a PETA member.'"

If anybody wonders 'what's this with all these reforms?', you can hear us clearly. Our goal is total animal liberation, and the day when everyone believes that animals are not ours to eat, not ours to wear, not ours to experiment , and not ours for entertainment or any other exploitive purpose.

—Newkirk, 2002

Gary Francione, professor of law at Rutgers School of Law-Newark, argues that PETA is not an animal rights group—and further that there is no animal rights movement in the United States—because of their willigness to work with industries that use animals to achieve incremental change. This makes them an animal welfare group, in Francione's view: what he calls the new welfarists. A proponent of abolitionism, Francione argues that PETA is trivializing the movement with what he calls the "Three Stooges" theory of animal rights, making the public think progress is underway when the changes are only cosmetic.

Like Francione, PETA describes itself as abolitionist. Newkirk told an animal rights conference in 2002 that PETA's goal remains animal liberation: "Reforms move a society very importantly from A to B, from B to C, from C to D. It's very hard to take a nation or a world that is built on seeing animals as nothing more than hamburgers, handbags, cheap burglar alarms, tools for research, and move them from A to Z ..."

Francione has also criticized PETA for having caused grassroots animal rights group to close, groups that he argues were essential for the survival of the animal rights movement, which rejects the centrality of corporate animal charities. Francione writes that PETA initially set up independent chapters around the United States, but closed them in favor of a top-down, centralized organization, which not only consolidated decision-making power, but centralized donations too. Now, local animal rights donations go to PETA, rather than to a local group.

See also

• Kentucky Fried Cruelty
• People for the Ethical Treatment of Animals v. Doughney
• Your Mommy Kills Animals (film)

References

1. For its focus, and that it says it's the largest AR group in the world, see "PETA's mission statement", PETA, accessed July 3, 2010.
   • For the number of employees, see Galkin, Matthew. "I Am an Animal: The Story of Ingrid Newkirk and PETA", HBO, 2007.
2. Schwartz, Jeffrey M. and Begley, Sharon. The Mind and the Brain: Neuroplasticity and the Power of Mental Force, Regan Books, 2002, p. 161ff.
   • Pacheco, Alex and Francione, Anna. The Silver Spring Monkeys, in Peter Singer (ed.) In Defense of Animals, Basil Blackwell 1985, pp. 135–147.
3. "PETA's mission statement", PETA, accessed July 3, 2010.
4. For Newkirk and Pacecho being the leading exporters of AR, see Garner, Robert. Animals, politics, and morality. Manchester University Press, 1993; this edition 2004, p. 70.
   • For Francione's criticism, see Francione, Gary. Rain without Thunder: The Ideology of the Animal Rights Movement. Temple University Press, 1996, pp. 67–77.
5. Brandt, Peter. "PETA's Ingrid Newkirk", Salon, April 30, 2001. The full quote:

   "What I say to myself all the time is that we have our heads in the clouds looking for Utopia, but we have our feet firmly planted on the ground dealing with reality. We make no bones about the fact that we want an end to all cruelty to animals. But I think the meat industry and the leather industry and the experimenters understand, especially if we're fighting them, that we will back off if they move society and their industry a step forward. We're not going to stop everything overnight, so while we work for the ideal we certainly wish to provide the carrot-and-stick incentives to move along toward that goal.

   "Animals are going to die by the millions today in all sorts of ugly ways for all sorts of ridiculous, insupportable reasons. If one animal who is lying in a battery egg farm cage could have the extra room to stretch her wing today because of something you've done, I think she would choose to have that happen."

6. For the feminist criticism, see Adams, Carole J. Neither Man nor Beast: Feminism and the Defense of Animals. Continuum International Publishing Group, 1995, pp. 135, 228. Also see Garner, Robert. The political theory of animal rights. Manchester University Press, 2005, p. 144.
   • For the argument that PETA trivializes animal rights, see Phelps, Norm. The longest struggle: animal advocacy from Pythagoras to PETA". Lantern Books, 2007, p. 242.
   • For Newkirk's response, see Specter, Michael. "The Extremist: The woman behind the most successful radical group in America", The New Yorker, April 4, 2003.
7. Frieden, Terry. FBI, ATF address domestic terrorism, CNN, May 19, 2005; CNN said: " Inhofe said there was 'a growing network of support for extremists like ELF and ALF,' and he singled out People for the Ethical Treatment of Animals for giving money to members of both groups."
   • For Inhofe's original allegations (primary sources), see Statement of Senator James M. Inhofe and 2001 PETA tax return, U.S. Senate Committee on Environment & Public Works, May 18, 2005, accessed June 26, 2010.
   • For Newkirk's views on the removal of animals, see Rosenberg, Howard. "Fighting tooth and claw", The Los Angeles Times, March 22, 1992.
8. Phelps, Norm. The longest struggle: animal advocacy from Pythagoras to PETA". Lantern Books, 2007, p. 227.
9. For her education in a convent and her career details, see Specter, Michael. "The Extremist: The woman behind the most successful radical group in America", The New Yorker, April 4, 2003.
   • For Washingtonian of the Year, see "Past Washingtonians of the Year", The Washingtonian, accessed June 26, 2010.
10. ^ Specter, Michael. "The Extremist: The woman behind the most successful radical group in America", The New Yorker, April 4, 2003.
11. ^ Rosenberg, Howard. "Fighting tooth and claw", The Los Angeles Times, March 22, 1992.
12. Guillermo, Kathy Snow. Monkey Business. National Press Books, 1993, p. 18.
13. For the Pacheco quote and for Pacheco introducing her to Peter Singer's book, see Rosenberg, Howard. "Fighting tooth and claw", The Los Angeles Times, March 22, 1992.
    • For the "five people in a basement" quote, see Schwartz, Jeffrey and Begley, Sharon. The Mind and the Brain: Neuroplasticity and the Power of Mental Force. HarperCollins, 2002, p. 161.
    • For the early membership of PeTA, and Pacheco's background, see <Phelps, Norm. The longest struggle: animal advocacy from Pythagoras to PETA". Lantern Books, 2007, p. 229.
    • For Kim Stallwood's involvement, see Liddick, Don. Eco-Terrorism. Greenwood Publishing Company, 2006, p. 53.
14. Carbone, Larry (2004). '"What Animal Want: Expertise and Advocacy in Laboratory Animal Welfare Policy. Oxford University Press, p. 149, see figure 4.2.
15. Schwartz, Jeffrey M. and Begley, Sharon. The Mind and the Brain: Neuroplasticity and the Power of Mental Force, Regan Books, 2002, p. 161ff.
    • Pacheco, Alex and Francione, Anna. The Silver Spring Monkeys, in Peter Singer (ed.) In Defense of Animals, Basil Blackwell 1985, pp. 135–147.
16. Pacheco, Alex. "Testimony on the Silver Spring monkeys case, U.S. House Subcommittee on Science, Research, and Technology, PETA, accessed June 26, 2010.
17. Doidge, Norman. The Brain That Changes Itself. Viking Penguin, 2007, p. 141.
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18. Sideris, Lisa et al. "Roots of Concern with Nonhuman Animals in Biomedical Ethics", Institute for Laboratory Animal Research, ILAR Journal V40(1), 1999.
19. Schwartz, Jeffrey M. and Begley, Sharon. The Mind and the Brain: Neuroplasticity and the Power of Mental Force, Regan Books, 2002, p. 161.
20. Phelps, Norm. The longest struggle: animal advocacy from Pythagoras to PETA". Lantern Books, 2007, p. 233.
    • For the view that the case was pivotal to the animal rights movement, see Leary, Warren E. "Renewal of Brain Is Found In Disputed Monkey Tests", The New York Times, June 28, 1991.
21. Carlson, Peter. "The Great Silver Spring Monkey Debate", The Washington Post, February 24, 1991.
22. "Animal rights", Encyclopedia Britannica, first accessed July 10, 2006, and again June 26, 2010.
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25. 2009 Financial Statement, PETA, accessed June 26, 2010; "People for the Ethical Treatment of Animals", charitynavigator.org, accessed June 26, 2010.
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26. For example, as shareholders of YUM! Brands, which owns KFC, PETA submitted a shareholders' resolution asking for more humane treatment of the animals KFC processes.
    • For the Yum story, see "PETA resolution among five for Yum shareholders", 'Business First, May 18, 2005.
    • For some of the companies PETA has boycotted, see Friedman, Monroe. Consumer Boycotts: Effecting Change through the Marketplace and the Media. Routledge 1999, p. 181ff and particularly p. 186.
    • For the purchase of shares in McDonald's and Kraft, see "Peta buys stock to gain influence in US boardrooms", The Daily Telegraph, May 24, 2010.
27. For McDonald's, see "McDonald's eyes PETA-friendly option", CNN, December 29, 2004.
    • For Wendy's, see "Wendy's steps up animal welfare standards", USA Today, September 5, 2001.
    • For Petco, see "PETA and Petco announce agreement, PETA, April 12, 2005, accessed June 27, 2010.
    • For Polo Ralph Lauren, see "Peta claims victory as fashion house drops fur", Associated Press, June 10, 2006.
28. "Fashion and Dress," Encyclopaedia Britannica, accessed 2006.
    • "Here's the rest of your fur coat", accessed June 26, 2010; also see webcitation.org.
    • Francione, Gary. Rain without Thunder: The Ideology of the Animal Rights Movement. Temple University Press, p. 74.
    • For some of the celebrity anti-fur ads, see "Animals used for clothing", PETA Media Center, accessed June 30, 2010.
29. "Pie hit should earn PETA 'terrorist' label: MP", CBC News, January 26, 2010; Pie tossing is terrorism, MP says", The Toronto Star, January 26, 2010.
30. "The Satya Interview With Ingrid Newkirk: Part II: Activism and Controversy", Satya, January 2001, accessed June 27, 2010.
31. For the letter to Arafat, see PETA's letter to Yasser Arafat, February 3, 2003; Dougherty, Kerry "Arafat gets ass-inine plea from PETA on intifada", Jewish World Review, February 10, 2003.
    • For "Holocaust on your Plate," see Teather, David. "'Holocaust on a plate' angers US Jews", The Guardian, March 3, 2003.
    • For "Are Animals the New Slaves?", see Brune, Adrian. PETA exhibit provokes anger from blacks, Orlando Sentinel, October 5, 2005; "Are Animals the New Slaves?", PETA's Animal Liberation Project; PETA Rethinks 'Slavery' Exhibit, Southern Poverty Law Center, August 15, 2005.
32. "Animal rights campaign compares murdered women to meat" CBC News (13 November 2002).
    
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33. "PETA ad compares Greyhound bus attack to slaughtering animals", CBC, 6 August 2008.
    
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34. PETA Tells Kids to Run From Daddy, Fox News, November 25, 2005.
35. Phelps, Norm. The longest struggle: animal advocacy from Pythagoras to PETA". Lantern Books, 2007, p. 241.
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36. For the Mothers Against Drink Driving complaint, see Johnson, Mike and Spice, Linda. "Saving face?; PETA's new anti-milk ad campaign, aimed at teens, angers ag department," Milwaukee Journal Sentinel, May 20, 2000.
    • For the other complaints, see Anti-milk ad campaign 'will continue', BBC News, September 4, 2001.
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37. For sea kittens and other name changes, see Pluck You - Hmm. Would you rather live in Commerce City or KentuckyFriedCruelty.com?, Westword, March 22, 2007; Save the Sea Kittens, PETA, accessed June 27, 2010.
    • Also see "PETA Woos Hamburgers With Rare Offer", CBS News, April 22, 2003.
    • For the New Yorker interview, see Specter, Michael. "The Extremist: The woman behind the most successful radical group in America", The New Yorker, April 4, 2003.
38. Galkin, Matthew. "I Am an Animal: The Story of Ingrid Newkirk and PETA", HBO, 2007.
39. Rood, Justin. "Undercover Cameras OK, Judge Rules", ABC News, April 13, 2007.
40. Unnecessary Fuss, Peta.org. The film can be downloaded from *Unnecessary Fuss Part 1 *Part 2 *Part 3 *Part 4 *Part 5 (video)
41. Carbone, Larry. What Animals Want: Expertise and Advocacy in Laboratory Animal Welfare Policy". Oxford University Press, 2004, p. 90.
42. For descriptions of the experiments and the PeTA investigation, see Blum, Deborah. Monkey Wars. Oxford University Press, 1995, p. 118.
    • Also see Phelps, Norm. The longest struggle: animal advocacy from Pythagoras to PETA". Lantern Books, 2007, p. 237.
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43. "A controversial laboratory", BBC News, January 18, 2001.
44. Hearne, Vicki. Can an ape tell a joke?, Harpers, November 1, 1993.
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45. For PETA's involvement in the HLS investigation, see Doward, Jamie, and Townsend, Mark. "Beauty and the beasts", The Observer, August 1, 2004. Also see "A controversial laboratory", BBC News, January 18, 2001.
    • For PETA's material, see Undercover video footage of HLS employees beating a puppy, filmed at the Huntingdon Research Centre, England (video), accessed June 26, 2010; YouTube, accessed June 28, 2010; Undercover video footage of HLS employees apparently dissecting a live monkey, filmed at the HLS Princeton Research Center, New Jersey, U.S. (video), accessed June 20, 2009.
46. Associated Press. PETA probe spurs indictment of three for cruelty to pigs, July 9, 1999.
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47. McNeil, Donald G. "The Nation: Gaining Ground; At Last, a Company Takes PETA Seriously", The New York Times, July 25, 2004.
48. Covance photo gallery, PETA, accessed June 26, 2010.
49. ^ Buske, Jennifer. "PETA Urges Withdrawal Of Support for Drug-Test Lab", The Washington Post, August 3, 2008.
50. *Benz, Kathy and McManus, Michael. PETA accuses lab of animal cruelty, CNN, May 17, 2005.
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    • For the Covance perspective, see Covance Announces Conclusion Of U.S. Food and Drug Administration and Department of Agriculture Inspections of Its Vienna, VA Facility, Covance press release, March 31, 2008, accessed June 26, 2010.
51. Miroff, Nick. "Rights Group Targets Circus", The Washington Post, September 21, 2006.
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52. ^ Newkirk, Ingrid. "The ALF: Who, Why, and What?", Terrorists or Freedom Fighters? Reflections on the Liberation of Animals. Best, Steven & Nocella, Anthony J (eds). Lantern 2004, p. 341./
53. For the material about PETA's assets, the ALF, and the grant to Josh Harper, see Doward, Jamie. "Beauty and the beasts", The Observer, August 1, 2004.
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54. ^ For details of the Federal Express packages, the other evidence, and the payment to Coronado, see Liddick, Don. Eco-Terrorism. Greenwood Publishing Company, 2006, pp. 50, 52.
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56. "The Year in Numbers", PETA Annual Review 2008, accessed June 26, 2010.
57. "Join PETA's Community Animal Project", PETA, accessed June 26, 2010.
58. They supplied over 300 dog houses and 1,200 bales of straw in 2008; see "The Year in Numbers", PETA Annual Review 2008, accessed June 26, 2010.
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76. Adams, Carole J. Neither Man nor Beast: Feminism and the Defense of Animals. Continuum International Publishing Group, 1995, p. 228. Also see p. 135 for more on the anti-fur ads.
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Further reading

• PETA homepage, accessed July 2, 2010.
• McCartney, Stella. "Fur farm investigation", PETAtv.com, accessed July 2, 2010.
• Morrison, A.R. Personal Reflections on the “Animal-Rights” Phenomenon, The Physiologist, Volume 44, Number 1, February 2001.
• Pence, Gregory. Classic Cases in Medical Ethics: Accounts of Cases That Have Shaped Medical Ethics. McGraw-Hill, 2007.
• PETA. Meet Your Meat, a film about the egg and meat industries, narrated by Alec Baldwin, accessed July 2, 2010.
• The Huffington Post. http://www.huffingtonpost.com/2009/06/21/the-sexiest-peta-ads-of-a_n_217731.html The Sexiest PETA Ads Of All Time!] a slideshow, accessed July 2, 2010.
• Workman, Dave P. Peta Files: The Dark Side of the Animal Rights Movement, Merril Press, 2003.

• Organizations established in 1980
• Animal rights movement
• Organizations based in Virginia
• Clothing controversies
• Bullfighting
• People for the Ethical Treatment of Animals