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 Jeremy Renner on the September 2010 cover | |
| Editor | David Zinczenko |
|---|---|
| Categories | Health lifestyle |
| Frequency | Monthly |
| Circulation | 1.8m (2010) (US) 1.9m (2008) (U.S.) 15m (2007) (Worldwide) |
| Publisher | Rodale Press |
| First issue | 1987 |
| Country | United States |
| Based in | Emmaus, Pennsylvania, United States |
| Language | English |
| Website | menshealth.com |
| ISSN | 1054-4836 |
Men's Health (MH), published by Rodale Inc. in Emmaus, Pennsylvania, United States, is the world’s largest men’s magazine brand, with 38 editions around the world. It is also the best-selling men's magazine on U.S. newsstands. It covers fitness, nutrition, sexuality, lifestyle and other aspects of men's life and health. The magazine's website, MensHealth.com, averages 60 million page views a month.
History
Launched in 1987 as a health-oriented service magazine by founding editor Mark Bricklin, Men’s Health has evolved into a lifestyle magazine for men, covering areas such as health, fitness, nutrition, relationships, travel, technology, fashion and finance. The circulation grew to more than 1.5 million in less than two years and spawned over 20 foreign editions. The magazine does not run ads for tobacco or liquor companies, they also do not run ads for supplements and herbal remedies which competing magazines do and have been criticized for adding to medical misinformation. The magazine does not submit itself to be measured by circulation or demographic companies.
David Zinczenko has been the editor-in-chief of Men’s Health since 2000. Jack Essig is the publisher. During this period, the magazine’s circulation has grown 30 percent, and ad pages have grown 80 percent, from 700 pages to 1150. In 2004, Zinczenko began putting celebrities and athletes on the cover, such as David Beckham, Mark Wahlberg, Jason Statham, Gerard Butler, LeBron James, Josh Duhamel, Dwayne Wade, and with their shirts on—a big departure from the cover look of the 1990s. In 2004 parent company filed suit against Men's Fitness for its redesign which makes it "a copycat version--one that is obviously intended to confuse consumers." In May 2006, the magazine published a limited edition color cover of Josh Holloway. In the first half of 2006, newsstand sales for Men's Health rose from 492,000 to 544,000 during a price increase from $3.95 to $4.50. In 2006, the magazine and the Rodale's other properties made extensive efforts to increase online content including adding video to each section, getting every major section editors to blog and adding an online ad sales director.
In fall 2007, Men’s Health launched the FitSchools initiative to combat childhood obesity. The magazine sends health, fitness, and nutrition experts to select schools each year to remake the physical education programs and school lunch offerings. Gettys Middle School, in Easley, South Carolina, was the first FitSchool. In spring 2008, the magazine launched The FitSchools Foundation, a nonprofit organization with the mission to help end childhood obesity and get America’s kids interested in healthy, active living.
The column, "Eat This, Not That!" (ETNT), has become a book series with versions for children and a free iPhones application. The series has come out with seven new editions: Eat This, Not That! 2011; Cook This, Not That!; Cook This, Not That! 350-Calorie Meal; Eat This, Not That! Restaurant Survival Guide; Eat This, Not That! Supermarket Survival Guide; Drink This, Not That!; Eat This, Not That! For Kids!.
For its 20th Anniversary issue in November 2008, Men's Health featured an interview and photo shoot with future President-elect Barack Obama. In 2010, Obama was again featured in reference to the health-care debates of the time and his proposed health plans.
In 2009, Men's Health published the Belly Off! Diet book, based on the popular weight-loss testimonial column in the magazine. In August 2009, the magazine's iPhone application team launched the "Women's Health Workouts" application for its sister publication Women's Health, and in September 2009, the column "Ask Jimmy the Bartender" was turned into an iPhone and iPad application. In 2010, Men's Health became one of the first consumer magazines to enter the iPad market.
Awards and Recognition
Under Zinczenko’s leadership, Men’s Health has been nominated for 15 National Magazine Awards known as "Ellies", administrated by Columbia University's Graduate School of Journalism and presented by the American Society of Magazine Editors (ASME).
It won in the category of Personal Service in 2004, the first win for the magazine, and for parent company Rodale. Menshealth.com's Eat This, Not That! portion of their Web site took home the 2010 Digital Ellies award, also sponsored by the ASME, for best "Interactive Tool," an award honoring the outstanding use of interactive tools that enable users to create or share content, participate in communities, improve the quality of their lives or enjoy recreational activities. In 2010, Minonline.com deemed menshealth.com's personal trainer channel, the "Best Premium Site," an award recognizing subscription sites oriented around service.
Criticism
Men's Health magazine has been criticized for its relentless focusing on developing the perfect body, which can increase men's anxieties about their bodies. This can make men more prone to developing eating disorders and compulsive over-exercising. The New York times stated, "Since its debut in the late 1980’s, the magazine has surpassed traditional men’s books like Esquire and GQ by following the formula of best-selling women’s magazines — by catering to men’s anxieties about their bodies and sexual performance." Columbia Journalism Review stated the magazine "deals overwhelmingly with self-care and, in fact, exaggerates the possibilities for autonomous personal transformation", Zinczenko responded they are "overcoming the resistance of the 86-percent male audience to health as a subject" and redefining health as "inclusive of everything that could improve a man's life. Great sex. Great food. Endorphin-boosting exercise. Looking and feeling your best. We turned health into a concept every guy would want to embrace, starting with the healthy guy on the cover".
In 2009 they were criticized for reusing cover taglines, in explanation Zinczenko explained that the majority of magazines (%80) are subscription and those covers usually do vary from newsstand version, "“Twenty years of Men’s Health has certainly produced several lines that have proven themselves effective at newsstand, which makes up about 20 percent of our print run. We plan to keep using the most effective marketing tools to reach the largest market we possibly can". In July 2010 the magazine was criticized for including tiny credit lines on the cover rather than inside as a possible quid pro quo for advertisers. Zinczenko stated that it was to benefit readers from having to dig for the information and they had been doing the credits for over a year including for brands that don't advertise. A spokesperson for American Society of Magazine Editors confirmed that no rules were broken and the director for print strategy at a media planning and buying firm, said the mention was "too small of a plug to get brands excited".
Spin-offs
In 2004 under Zinczenko's direction, Men’s Health spun off Best Life. May 2009 was Best Life's last issue. Best Life was published 10 times a year and had a circulation of more than 500,000. Stephen Perrine, the former editorial creative director at Men’s Health, was the editor-in-chief. David Zinczenko was editorial director.
In 2005, Men’s Health spun off Women's Health. The test-issue team was headed by Bill Stump, a former Men’s Health editor who was then the head of Rodale Inc.’s New Product Development department. Within a year the circulation was at 750,000. Women’s Health magazine is now published 10 times a year. David Zinczenko is the editorial director. In January 2009, Michele Promaulayko was named editor-in-chief of Women's Health.
In 2007, Men’s Health spun off Men's Health Living, a newsstand special. The test issue of Men’s Health Living was edited by Bill Phillips, executive editor of Men’s Health. In January 2009, a second Men's Health Living issue hit newsstands.
In 2010, Men’s Health spun off Children's Health, a special issue that if successful may be turned into a recurring magazine. It was part of a Rodale publishing idea to work with President and First Lady Obama to show support for the Patient Protection and Affordable Care Act and how-to stories aimed to help child obesity education regarding nutrition.
Editors
- Mark Bricklin (1987–1988)
- Mike Lafavore (1988–1999)
- Greg Gutfeld (1999–2000)
- David Zinczenko (2000–present)
Foreign Editions
- Australia
- Brasil
- Croatia
- Germany
- Greece
- India
- Italy
- Korea
- Malaysia
- Netherlands
- Philippines
- Poland
- Portugal
- Romania
- Russia
- Serbia
- Singapore
- South Africa
- Spain
- Thailand
- Turkey
- Ukraine
- United Kingdom
See also
- Masculinity
- MH-18 (magazine)
- List of men's magazines
- Carolyn Kylstra
- Nat Mags (UK publisher)
- Men's health risks
References
- http://www.ipadnewstracker.com/2010/04/men’s-health-magazine-launches-on-the-apple-ipad/
- ^ http://www.rodaleinc.com/brand/mens-health
- ^ Kinetz, Erika (3 September 2006). "Who's the Man? Dave". The New York Times.
- Kuczynski, Alex (24 June 2001). "DIAGNOSIS; Men's Magazines: How Much Substance Behind the Covers?". The New York Times.
- "DIAGNOSIS; Men's Magazines: How Much Substance Behind the Covers?". The New York Times. 24 June 2001.
- ^ CLIFFORD, STEPHANIE (09-02-2009). "Rodale and the Obamas Make a Case for Health (and Health Care)". The New York Times. Retrieved 26 September 2010.
{{cite news}}: Check date values in:|date=(help) - http://www.menshealth.com/mhguys/2010.html
- http://www.medialifemagazine.com/news2004/mar04/mar22/1_mon/news2monday.html
- http://www.marketwatch.com/story/what-magazines-need-to-do-to-survive?siteid=mktw
- http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=52395
- http://www.ajc.com/living/content/shared-blogs/ajc/tabletalk/entries/2008/08/04/what_restaurant_1.html
- http://www.buffalonews.com/life/health-parenting/article27874.ece, http://today.msnbc.msn.com/id/22214193
- Men’s Health Magazine Launches on the Apple iPad « iPad News Tracker http://www.ipadnewstracker.com/2010/04/men’s-health-magazine-launches-on-the-apple-ipad/
- http://www.magazine.org/asme/magazine_awards/searchable_database/index.aspx
- http://www.mediabistro.com/fishbowlny/awards/asme_nominations_national_geographic_new_york_atlantic_sports_illustrated_top_noms_for_digital_ellies_153765.asp
- http://www.minonline.com/best_of_web/2010-Best-of-the-Web-Premium-Site_14059.html
- http://www.cbsnews.com/stories/2001/03/12/48hours/main278296.shtml, http://news.google.com/newspapers?id=H3EyAAAAIBAJ&sjid=iq0FAAAAIBAJ&pg=2523,1350248&dq=men's-health+magazine+zinczenko&hl=en
- Baker, Peter (2000) quoted in The Independent, December 5, 2000. "Who needs topless soap stars when you have a great body?"
- http://goliath.ecnext.com/coms2/gi_0199-6998073/How-healthy-is-men-s.html
- http://www.mediaite.com/print/mens-health-repeated-covers-clarification/
- Plambeck, Joseph (5 July 2010). "A Cover Credit for Clothing". The New York Times.
- http://www.marketwatch.com/story/rodale-stop-publishing-best-life-in
- http://www.rodaleinc.com/newsroom/rodale-ceases-publication-embest-lifeem
- http://www.ibtimes.com/prnews/20081211/womens-health-magazine-names-michele-promaulayko-editor-in-chief.htm
- http://www.forbes.com/2006/07/19/james-brady-on-media-cx_jb_0720dave.html
- http://www.rodaleinc.com/brand/womens-health
- Clifford, Stephanie (3 September 2009). "Rodale and the Obamas Make a Case for Health (and Health Care)". The New York Times.
- http://www.writenews.com/2000/072800_zinczenko_menshealth.htm
External links
- Detailed article on Men's Health magazine at magsdirect.com.
- Academic article comparing Men's Health with women's magazines at maglab.org.uk.
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