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| Company type | Private company |
|---|---|
| Industry | Domain Registrar |
| Founded | Scottsdale, Arizona 1997 |
| Headquarters | Scottsdale, Arizona, USA |
| Key people | Bob Parsons, Nima Kelly |
| Products | Web services |
| Revenue |  amount? |
| Net income | 154,000,000 United States dollar (2017)  |
| Number of employees | 5,990 (2017) |
| Website | http://www.godaddy.com |
Go Daddy Software, Inc. is the largest Internet domain registrar and hosting company, and also sells related software and services.
Founded in 1997 by Bob Parsons, who previously founded the software manufacturer Parsons Technology, Inc., Go Daddy has become the largest registrar and the only registrar to ever surpass Network Solutions in total domain names registered. Go Daddy won the CNET Editor's Choice award in 2001 and the Name Intelligence Largest Net Gain Award in both 2002 and 2003, jumping from fifth largest registrar to third largest overall, trailing only Network Solutions and Tucows. The Go Daddy Group, which includes Wild West Domains (its resale brand) as well as Blue Razor (its bulk domain brand), is currently the largest registrar in the world. According to Name Intelligence, Inc., Go Daddy is ranked #1 among all Net registrars in new domain registrations.
Major player in IT
Since Go Daddy's expanded growth into the information technology industry, it has become a major player in the direction of the Internet in general. In the recent past, Go Daddy sued VeriSign, Inc., over the Site Finder controversy which put a wildcard in all domain names making a web site from VeriSign, Inc. to appear even if the domain name had not been registered. This event caused widespread controversy over VeriSign's role as the sole maintainter of the .com and .net domain names. VeriSign eventually pulled the wildcard service after a strongly worded letter from ICANN.
Go Daddy gained market share against competitor Network Solutions becoming the largest domain registrar during the summer of 2005. Speculation for this includes lower prices by Go Daddy for domain registratons, plus the expansion of their products.
Awards
Go Daddy has won the Arizona Corporate Excellence Award for fastest growing privately-held company in 2003 and Most Innovative Large Company in 2004. Nationally, Go Daddy has been ranked #8 on the Inc. 500 list of fastest-growing privately held companies. Of the privately held technology companies on the list, Go Daddy ranked #1. Go Daddy has also been ranked #20 on the 2005 Deloitte Technology Fast 500. Go Daddy's main office is headquarted in Scottsdale, Arizona, USA, with additional offices in Gilbert, Arizona and Phoenix, Arizona.
Advertisements
Featured on their website, most of Go Daddy's commercials began with the 2005 Super Bowl advertisement, and from there went further to other television stations, with many being rejected for content. Most of the TV ads star WWE Diva Candice Michelle, in some sort of sexual-related theme, that has caused some stir and controversy.
2005 Super Bowl advertisement
In 2005, the company produced a commercial to parody the controversy over an incident that occurred during the previous year's Super Bowl halftime show. It was aired in its first scheduled time slot, but was pulled from its second spot by Fox following pressure from the NFL. Following this, Go Daddy President Bob Parsons was interviewed by several media outlets.
Although the ad did not go over well with certain groups of viewers , in general it was a huge success as Go Daddy saw traffic to its website increase considerably more than to the sites of other Superbowl advertisers. This effect, however, could be attributed to the Internet-based nature of Go Daddy's business.
WWE Diva Candice Michelle is often refered to as "Miss GoDaddy.com" or the "Go Daddy Girl" by a lot of fans, even on WWE TV shows, where she also regularly does the "Go Daddy Dance" (twirling her arm around her body) as part of her gimmick.
2006 Super Bowl advertisement
Candice Michelle appeared in the 2006 Super Bowl advertisement for Go Daddy. Approval of the advertisement was tough to achieve, but after roughly 15 edited versions, the ad was finally deemed "acceptable" on February 2 . WWE have announced that since the ad that is airing at the Super Bowl is a highly edited version of the original ad, they will show the full uncensored ad the day after on Monday Night Raw . Additionally, Go Daddy has put up a number of new ads with Candice Michelle on their site.
Radio Go Daddy
On March 30, 2005 Go Daddy launched Radio Go Daddy, produced by David Lawrence of The David Lawrence Show. The weekly 90 minute program promises not to be an infomercial, but instead a program about dicey issues related to business, domain names, etc. Listeners are able to hear it on satellite radio, selected AM radio stations, live on Radio Go Daddy's own website or download the show as a podcast. While the broadcast stations air commercials, the internet program (and later, the podcast) switches to short segments unrelated to what is being discussed in the main program. These segments include Strange Domains, Best of the Blog (excerpts from Bob Parson's blog) and Weird News from around the world. The last 30 minutes of the program are available only on the internet streaming version or by downloading the podcast.
External links
- Go Daddy website
- Go Daddy Advertisements and the Super Bowl XXXIX & XL advertisement
- Go Daddy slams US on domain privacy
- Radio Go Daddy
- Bob Parsons blog
- Commentary on GoDaddy.com business practices
- Interview with Bob Parsons Founder of GoDaddy.com