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Revision as of 03:08, 20 October 2012 by 65.123.144.3 (talk) (→Origin)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)| Sweetest Day | |
|---|---|
| Observed by | Mostly Midwestern United States & Mostly in Cleveland |
| Type | Local |
| Celebrations | Giving small presents such as greeting cards, candy, and flowers to loved ones |
| Date | Third Saturday in October |
| 2024 date | date missing (please add) |
Sweetest Day is a holiday celebrated primarily in the Great Lakes region, and parts of the Northeast United States, on the third Saturday in October. It is described by Retail Confectioners International as an "occasion which offers all of us an opportunity to remember the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed." Sweetest Day has also been referred to as a "concocted promotion" created by the candy industry solely to increase sales of sweets.
Origin
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The first Sweetest Day was pronounced as February 25,1922 in Ohio ONLY. The rest of the 49 state have better things to do and are not retarded.
How it's celebrated
Friends, family and lovers often give each other candy, flowers and cards on the Sweetest Day. Like Valentine's Day, the Sweetest Day is associated with heart-shaped boxes, and the colors pink and red.
Regional importance
Retail Confectioners International describes it as "much more important for candymakers in some regions than in others (Detroit and Cleveland being the biggest Sweetest Day cities)". The popularity in Detroit was greatly perpetuated by the Sanders Candy Company. Frederick Sanders of Detroit, MI was a large promoter of the holiday. In 2006, Hallmark marketed 151 greeting card designs for Sweetest Day. American Greetings marketed 178.
Criticism
Since Sweetest Day was invented by commercial interests which stood to profit from such a holiday, dissenting Cleveland residents refer to it as a "Hallmark holiday" (although it was not invented by Hallmark Cards company).
References
- Cridlin, Jay (2006-10-21). "A sweet day for Hallmark". St Petersburg Times. Retrieved 2007-02-21.
- ^ Sweetest Day, retailerconfectioners.org. Retrieved on 2007-02-21.
- The Cleveland Plain Dealer, October 15, 2005.
- Orsborn, Kimberly (2006-10-20). "Sweetest Day born in Ohio". Mount Vernon News. Archived from the original on 2007-03-26. Retrieved 2007-02-21.
- Arnett, Lisa. "Sweet wine o' mine". The Chicago Tribune. Retrieved 2007-02-21.
Further reading
- Maud Lavin, ed. (2004-10-04). The Business of Holidays. Monacelli. ISBN 1-58093-150-2.
- Scott C. Martin (1997). "Consumer Rites: The Buying and Selling of American Holidays". Journal of Social History. 31.
- Bennett Madison and James Dignan (2002-12-28). I Hate Valentine's Day. Simon Spotlight Entertainment. ISBN 0-689-87372-7.
External links
- Michael Webb. History of Sweetest Day "Origins and Facts About Sweetest Day". TheRomantic.com.
{{cite web}}: Check|url=value (help) - "Sweetest Day was born from one man's kindness…not in the laboratory of a greeting card company". American Greetings Corporation. 2004.
{{cite web}}: Unknown parameter|month=ignored (help) - "Sweetest Day 2005". Hallmark Cards. 2005.
{{cite web}}: Unknown parameter|month=ignored (help) - Samira Kawash. "The First Candy Day, 1916". CandyProfessor.com.
- History and Celebration of Sweetest Day