Misplaced Pages

IntelliTXT

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.

This is an old revision of this page, as edited by 142.136.146.226 (talk) at 21:54, 21 May 2013. The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Revision as of 21:54, 21 May 2013 by 142.136.146.226 (talk)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)
Example of an intellitext ad
The IntelliTXT Logo.

IntelliTXT, an "in-text" advertisement platform developed by Vibrant Media, is an example of keyword advertising. Web page publishers insert a script into their pages which calls the IntelliTXT platform when a viewer views the page. This script then finds keywords on the page and double underlines them. When holding the mouse over the double underlined link, an advertisement associated with that word will pop up. Advertisers pay to have their particular words associated to their advertisements.

IntelliTXT may make pages more difficult to read, also delaying page navigation while advertisements load and flash onto the screen. Some publishers offer a help link inside the IntelliTXT ad' box that leads to a page that lets users turn off IntelliTXT.

Customers

According to Vibrant Media, more than 4500 publishers use the IntelliTXT system. Nike, Sony and Microsoft are advertising on the platform, their ads reaching more than 100 million unique users in the US and 170 million internationally each month.

Competitors

References

  1. "Vibrant Media Named One of the Fastest-Growing Companies on Inc. 500 List".

External links

Category: