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Taco Bell is a fast-food restaurant chain which is a division of Yum! Brands, Inc. It originated as a hot dog stand founded by Glen Bell in 1946. After experimenting with alternative food items, he opened three Taco-Tia stands between 1954 and 1955. He then sold the businesses to his partners and opened the first Taco Bell in 1962. In 1978, Bell sold the chain to Pepsi. The chain was spun off along with Pepsi's other restaurant holdings in 1997.
Taco Bell serves items based on Mexican cuisine, as adapted to the needs of the fast-food industry. Taco Bell's cuisine is actually Americanized Mexican food, or Tex-Mex cuisine.
It is headquartered in Irvine, California.
In 1998, it introduced the Taco Bell chihuahua, who spoke the line in commercials for their wildly popular "Yo quiero Taco Bell" campaign. In the Spanish language, yo quiero means I want (or love)...
Recently, Taco Bell has been the target of an ongoing boycott due to allegations that their tomatoes are grown using slave-labor.
See also: Priszm Brandz
External links
- http://www.tacobell.com - Official web site
- http://www.ciw-online.org/ - Official Site of Taco Bell Boycott