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5W Public Relations, also known as 5WPR, is an American public relations firm. It was ranked the twenty-fourth largest independent PR firm in the United States by the J. R. O'Dwyer Company in 2013, with revenues exceeding $14 million. The name, 5WPR, was inspired by the five Ws: who, what, where, when, and why.

History

Founded in 2003 by Ronn Torossian, 5WPR grew quickly from a small office with two employees. In 2005 Torossian was profiled in the New York Times, who called him "brash and aggressively outspoken...the consummate scrappy publicist".

In 2005, 5WPR opened a Los Angeles office. Its client base grew from three to about 50 in 2008. Its portfolio included a diverse range of customers, including celebrities, health and beauty firms, and corporate, government, religious, and public affairs clients. Revenue grew from $3 million in 2004 to $11.5 million in 2008. By 2009, O'Dwyers ranked 5WPR as 13th-largest agency in the US.

In 2012, to commemorate their 10th year anniversary, the firm launched a new corporate identity, including a new logo and tagline: “Real. Resourceful. Results.”

Current

In 2013, the company was ranked #24 with revenues in excess of $14 million. In 2011 its ranking in Top PR Firms specializing in Beauty and Fashion Public Relations rose to fifth, and ninth largest travel PR agency. 5WPR had seventy-two employees in 2010.

In December 2010, 5W Public Relation's work for Apra International was recognized with the 2010 WWD Beauty Biz Award for "Best Executed Launch Strategy" in the Mass Fragrance category.

2013 Awards

In 2013 5WPR was named the Public Relations Agency of the Year during the 11th Annual American Business Awards ceremony. 5WPR also received a "Gold Stevie" (awarded for outstanding performance and achievement in the workplace around the globe). Torossian received the award for Communications, Investor Relations, and PR Executive of the year. In 2013, PR News awarded 5WPR an honorable mention for mid-size PR Agency of the Year.

Clients

Consumer products clients have included 1800 Tequila, Promotion in Motion and its Gummi Bears, Fruit Jacks, and Welch's Fruit Snack brands; Groupe SEB, the holding company for Krups, T-fal, and Rowenta brands, ElAl Airlines, Barnes and Noble, Anhueser Busch, Evian Water, Gray Line and others.

Corporate clients have included Travel Alberta, Vinod Gupta, Jackie Robinson Foundation , Western Kentucky University, Majesco, Tzell Travel, Whole Foods Market, and MedCAREERS Group.

5WPR has represented Sean Combs, rappers Lil' Kim, Snoop Dogg, Ice Cube, among others. The firm secured product placement on Shiloh Nouvel Jolie-Pitt, the first biological child of Angelina Jolie and Brad Pitt by flying a shirt to Africa which made the shirt famous after People magazine put the newborn wearing it on the cover.

The firm has represented Russian oligarchs, including Rinat Akhmetov of the Ukraine, the richest man in Europe, with a net worth of $31.1 Billion. The Kiev Post stated "Many business analysts say that favorable publicity and transparency are simply good for business, especially for a company that wants to attract foreign investment." 5W has worked in Iraq and Lebanon, with representation of Iraqex for their $6 Million US Government contract.

The firm boasts a "tight working relationship with the Christian Right", as well as many members of the Israeli political echelon, including the Tourism and Foreign ministries, Likud Party, members of Knesset and Jerusalem Mayor Nir Barkat. . They have also represented Israel Prime Ministers Ehud Olmert and Prime Minister Benyamin Netanyahu. The agency has trained Israeli government officials for media appearances. They have represented Evangelical Christian groups, including the Trinity Broadcasting Network, Christian Coalition of America, Pastor John Hagee and Benny Hinn Ministries.

Agriprocessors scandal

Agriprocessors, a kosher meat processing company that went bankrupt after a federal investigation into worker abuse and hiring illegal immigrants, was a 5W client. In July 2008 a person claiming to be one of the leading critics of Agriprocessors posted comments to several blogsites that seemed to suggest that the critics were operating out of self-interest. The comments were traced back to the IP address of 5WPR's executive responsible for the Agriprocessors account.

5WPR issued a statement admitting the impersonation, saying that the firm's "IT department investigated accusations which we have now learned to be true," and that "A senior staff member failed to be transparent in dealing with client matters."

Recognition

• Public Relations Agency Of The Year, 2013, American Business Awards: 5WPR received a Gold Stevie on June 17, 2013

References

1. http://www.odwyerpr.com/pr_firm_rankings/independents.htm
2. ^ Kurutz, Steven (February 20, 2005). "Brash P.R. Guy Grabs Clients, Ink". The City. The New York Times. Retrieved 2008-09-05. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
3. ^ Top PR Firm Rankings | Public Relations Agency Rankings by O'Dwyer's Public Relations News
4. http://www.holmesreport.com/news-info/12458/Agency-News-In-Brief-October-8-2012.aspx
5. http://www.odwyerpr.com/pr_firm_rankings/independents.htm
6. http://www.odwyerpr.com/pr_firm_rankings/beauty.htm
7. http://www.prnewswire.com/news-releases/5w-public-relations-named-9-travel-pr-firm-in-the-united-states-119074059.html
8. http://www.myfoxal.com/Global/story.asp?S=13648765
9. ^ "5W Public Relations Honored as 2013 PR Agency of the Year at The American Business Awards" (Press release). 5W Public Relations. June 18, 2013. Retrieved 20 June 2013.
10. http://www.prnewsonline.com/platinumpr-2013#15
11. http://www.thefreelibrary.com/1800(R)+Tequila+Becomes+First+Spirits+Brand+to+Sponsor+the+Los...-a0205723573
12. ^ http://www.prweekus.com/5w-public-relations-agency-business-report-2012/article/256567/(subscription required)
13. http://www.prweekus.com/pages/login.aspx?returl=/el-al-airlines-names-5w-its-aor/article/148889/&pagetypeid=28&articleid=148889&accesslevel=2&expireddays=0&accessAndPrice=0(subscription required)
14. ^ http://www.holmesreport.com/agencyreport-info/1930/5W-Public-Relations.aspx
15. http://www.thestreet.com/story/11732645/1/5w-public-relations-named-pr-firm-of-record-for-vinod-gupta.html
16. http://www.myprgenie.com/view-publication/5w-public-relations-adds-the-jackie-robinson-foundation-to-its-client-roster
17. http://bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=54F6676CECCF4DCEA9D209B6654E1A8C&AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68
18. http://www.bizjournals.com/prnewswire/press_releases/2012/08/31/NY66168
19. http://finance.yahoo.com/news/5w-public-relations-working-majesco-100000352.html
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21. http://www.cnbc.com/id/42085022
22. "Diddy". Chicago Tribune.
23. Hauser, Christine; Grant, Jason; MacRopoulos, Angela; Mascia, Jennifer; Tangel, Andrew; Warren, Mathew R. (2008-08-08). "A Fan's Night Out, Hoping to Meet Lil' Kim, Then a Deadly Turn". The New York Times.
24. http://www.prohiphop.com/2006/09/5w_pr_signs_sno.html
25. http://www.istockanalyst.com/article/viewiStockNews/articleid/2520975
26. http://www.allbusiness.com/retail-trade/miscellaneous-retail-retail-stores-not/4454377-1.html
27. http://www.inc.com/inc5000/2007/company-profile.html?id=200701530
28. "#148 Rinat Akhmetov". Forbes. 2010-03-10.
29. http://www.kyivpost.com/news/nation/detail/29223/#ixzz19EDbj4Na
30. http://www.prweekus.com/iraqex-lands-6m-deal-helping-with-us-comms-in-iraq/article/51024/
31. http://www.jpost.com/Features/InTheSpotlight/Article.aspx?id=150936
32. http://www.thejewishweek.com/features/confident_comeback
33. http://www.prweekus.com/israel-branding-effort-aims-to-humanize-nations-image/article/56167/(subscription required)
34. http://www.businessweek.com/magazine/content/07_46/b4058064.htm
35. Harris, Ben. "Agriprocessors' PR Firm Accused of Impersonating Rabbi". Jewish Telegraphic Agency.
36. "PR firm faces scrutiny". Jewish Telegraphic Agency. 2008-07-10.
37. Brostoff, Marissa (July 24, 2008). "Public Relations Firm Criticized". Forward. Archived from the original on 8 September 2008. Retrieved 2008-09-09. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
38. "Corporate Communications, Investor Relations, & Public Relations Awards Category Stevie® Award Winners". Stevie Awards. American Business Awards. Retrieved 20 June 2013.

External links

• 5W Public Relations

• Articles with bare URLs for citations from February 2014
• Public relations companies of the United States
• Companies established in 2003
• Companies based in New York City