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CIMX is the call sign of a radio station based in Windsor, Ontario, Canada. The station is commonly called 89X. It is located at 88.7 MHz on the FM dial. The station's slogan is "89X: Windsor/Detroit's Only New Rock Alternative". However, the playlist setup has a number of old tracks that contradict the "new rock alternative" predicate along with similar radio stations in other metropolises that contradict the word "only" in the slogan.

89X serves the Detroit metropolitan area, and has a big 100,000-watt signal which reaches most of southeastern Michigan and southwestern Ontario as well as the Toledo, Ohio, metro area and the western Lake Erie shoreline of Ohio. In fact, the station usually gets respectable ratings in Toledo, where it competes with local Cumulus-owned WRWK-FM 106.5 (The Zone) for the alternative audience. The Zone is Northwest Ohio's answer to 89X.

CIMX began life as CKWW-FM in July 1967, broadcasting an easy listening format. In 1970, the station changed its calls to CJOM and adopted a free-form progressive rock format which continued until the 1980s, when the format shifted to new wave and then top 40.

CJOM became CIMX in 1990. CIMX was first known as "The Mix" with an adult contemporary format, but DJ Greg St. James began playing modern rock on his evening show (8:00 pm to Midnight) beginning in September of 1990, and in May of 1991, the modern rock format went full time and "89X" was born.

89X sponsors several shows around the Windsor/Detroit region, with some of the bigger ones being the 89X Birthday Bash which falls in June and the "89X Stole Christmas" show which is always near the beginning of December.

CIMX broadcasts a soft rock music programme continuously on its 92kHz SCA subcarrier. This programme is not intended for public reception, but rather provides background music for businesses.

CIMX has been owned by Canada's CHUM Limited since the late 1980's.

See also

• Buzz Ballads - contains many tracks played on 89X that contradict the predicate "new rock alternative" in the radio station's slogan according to when they were recorded.

Phat Matt, who established himself weeknights on 89X, left 89X September 2006 to help relaunch 89X's sister station 93.9 The River and will serve as Assistant Program Director and afternoon drive announcer (3pm-7pm) SEE CIDR

External links

• CIMX

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• Radio stations in Western Ontario
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• Modern rock radio stations
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