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Fusion of Chinese and Western Styles

The Fusion of Chinese Traditional Attire and Western Fashion

John Galliano’s Designs for Dior

John Galliano’s tenure at Dior incorporated Chinese traditional motifs into modern Western fashion, blending Eastern aesthetics with contemporary couture. His designs drew inspiration from Chinese colors, symbolism, and traditional elements, adapting them for Western audiences.

Color Symbolism

Galliano prominently used traditional Chinese colors such as imperial yellow (symbolizing royalty) and auspicious red (symbolizing joy and fortune). These hues were reimagined in Western haute couture to evoke both grandeur and cultural reverence.

Symbolic Motifs

Galliano incorporated Chinese patterns like “li shui” wave motifs and cloud designs, prevalent in traditional attire and architecture. These intricate details were blended with Dior’s haute couture techniques, showcasing Chinese artistry on the global stage.

Traditional Influence

Chinese opera costumes, particularly from Peking opera, heavily influenced Galliano's designs. The elaborate embroidery, dramatic silhouettes, and theatrical presence of these garments were reinterpreted through Dior's contemporary lens, balancing Eastern opulence with Western modernity.

Through this cultural fusion, Galliano’s work highlighted the richness of Chinese tradition, bridging Eastern heritage with Western innovation and expanding the global perception of Chinese aesthetics.

The Global Influence of New Chinese Style Brands

In recent years, New Chinese Style brands have creatively merged traditional Chinese aesthetics with modern Western fashion sensibilities. Brands such as Shanghai Tang, Shiatzy Chen, Shangxia, and TANGY have established themselves as cultural ambassadors by expanding into major international cities.

Shanghai Tang

• Brand Concept: Known as a luxury brand “created by China,” Shanghai Tang emphasizes traditional Chinese motifs while positioning itself as a contemporary global fashion house.
• Design Style: Incorporates qipao-inspired silhouettes, mandarin collars, and intricate embroidery into modern wearable pieces.
• Overseas Expansion: Shanghai Tang has flagship stores in Milan, Yangon, and Singapore.

Shanghai Tang integrates traditional Chinese heritage, including silk fabrics and traditional patterns, while catering to a modern, global luxury market.

Shiatzy Chen

• Brand Concept: Shiatzy Chen focuses on integrating Chinese craft aesthetics with Western couture design.
• Design Style: Features Western silhouettes paired with traditional decorations like embroidery, Su Xiu (苏绣), and brocade.
• Overseas Expansion: Operates in major cities like Tokyo, Kuala Lumpur, and Paris.

Dubbed the “Chanel of Taiwan,” Shiatzy Chen transforms traditional embroidery into modern couture, successfully bridging Eastern artistry with Western luxury.

Shangxia

• Brand Concept: Shangxia embraces the balance between tradition and modernity, East and West, and human and nature.
• Design Style: Known for minimalist designs that rely on subtle forms and pure colors to showcase Chinese style through silhouette and concept.
• Overseas Expansion: Expanded into markets like Singapore and Paris.

Founded by Hermès, Shangxia exemplifies New Chinese Style luxury, appealing to sustainability-focused Western consumers with refined and minimalist aesthetics.

TANGY

• Brand Concept: Focuses on original design with themes of peace, health, and beauty, promoting harmony between humanity and nature.
• Design Style: Recognized for its natural materials (linen, silk, and cotton), basic styles, and frequent use of subtle patterns.
• Overseas Expansion: Operates in Paris, appealing to eco-conscious markets.

TANGY emphasizes sustainable fashion and natural aesthetics, aligning with Western values of ethical and comfortable fashion.

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2. "Artsy — Discover, Buy, and Sell Fine Art". Artsy. Retrieved 2024-12-12.
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4. "Shiatzy Chen Fall-Winter 2024/2025: A fusion of Eastern heritage and Western influences | FHCM". www.fhcm.paris. Retrieved 2024-12-12.
5. "Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand - Case - Faculty & Research - Harvard Business School". www.hbs.edu. Retrieved 2024-12-12.
6. Song, Chunhui; Zhao, Haiying; Men, Aidong; Liang, Xiaoyue (2023-07-01). "Design Expression of "Chinese-style" Costumes in the Context of Globalization". Fibres & Textiles in Eastern Europe. 31 (2): 82–91. doi:10.2478/ftee-2023-0019. ISSN 2300-7354.