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Polish Plumber is a character featured in an advertisement by the Polish tourism board. During the EU Constitution referendum in France in 2005, "Polish plumber" was a phrase first used by Philippe de Villiers and members of the no-camp as a symbol of cheap labour coming in from Eastern Europe as a result of the Directive on services in the internal market . The advertisement by the Polish tourism board was in response to what was perceived as negative rhetoric against Poland.
The Polish Plumber is portrayed as a handsome man (21-year-old model Piotr Adamski), who beckons French tourists to come to Poland with the phrase "Je reste en Pologne, venez nombreux" (I am staying in Poland, do come over). Posters and t-shirts were also produced featuring the Polish Plumber.
A follow up advert featured "Polish Nurse", a female equivalent, portrayed by 22 year old Bozena Szwartz.
External links
- Polish Tourist Board (in French)
- BBC news article