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Element Skateboards

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Element Skateboards (orginally called Underworld Element Skateboards) is a skateboard manufacturer and surfwear retailer based in Irvine, California. It is a subsidiary of Billabong International.

The company was founded in 1992 by Johnny Schilleriff as a collaboration called Underworld Element Skateboards. The struggling company was later absorbed by Schilleriff and the "Underworld" portion of the name dropped.

The company sponsors Vanessa Torres,, ref>"Exclusive". Element Skateboards. Retrieved 2009-01-21.</ref> Bam Margera,, ref>"Mike Vallely". Element Skateboards. Retrieved 2009-01-21.</ref> and Lincoln Ueda.

The company portrays itself as active in eco-friendly endeavors, community causes and attempts to raise awareness of environmental causes through its "Power to the Planet" initiative.

Element Skateboards has been called the "world's leading skateboard company" by the New York Daily News.

Company stores are located in New York City, Honolulu and Sydney.

References

  1. "Surf & Skate Buzz: Earth, Wind And Fire...Shine On...No Boys Allowed...(new range of footwear in Action Sports Retailer show)". Footwear News. 2005-09-05. Retrieved 13 January 2009.
  2. Walsh, Liam (2005-05-28). "Billabong gears for move into footwear". The Courier-Mail. News Corporation. Retrieved 13 January 2009.
  3. Dwell. Dwell (magazine). 2008. p. 60. ISBN 1530-5309. {{cite book}}: Check |isbn= value: length (help)
  4. "The Element Skateboard Company Story". Element Skateboard. Retrieved 13 January 2009.
  5. Mendoza, Sylvia (2004). The Book of Latina Women: 150 Vidas of Passion, Strength, and Success. Adams Media. p. 45. ISBN 1593372124.
  6. "Fence Post". Daily Herald. Dan Baumann. 2005-11-16. Retrieved 21 January 2009.
  7. Jordan, Miriam (2005-11-03). "For Young Brazilians, Skateboarding Gives Fame a Jump-Start". Wall Street Journal. Dow Jones & Company. Retrieved 13 January 2009.
  8. Powertotheplanet
  9. Heldman, Breanne L. (2005-06-16). "In the Know". New York Daily News. Mortimer Zuckerman. Retrieved 13 January 2009.

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