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Revision as of 06:15, 4 August 2001 by 64.240.35.xxx (talk)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)Pepsi is a carbonated soft drink.
Pepsi originated the marketing strategy known as
The Pepsi Generation. This strategy was a constant
repetitious advertising of Pepsi aimed at young people.
It worked under the assumption that there are new
consumers coming of age every day and if you stop marketing
to the newest comsumers, you will have a shrinking
base of established consumers of your product.