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George Patterson Y&R (GPYR) is an Australasian advertising agency with offices in Melbourne, Sydney, Brisbane, Canberra and Auckland. GPYR is the result of the 2005 merge between George Patterson Partners and Young & Rubicam, and is part of the WPP Group.
George Patterson Y&R's CEO is Russel Howcroft, known to Australian television audiences for his regular appearances on The Gruen Transfer.