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Arindam Chaudhuri (Template:Lang-hi) is an Indian economist, management guru and the Honorary Dean of the Indian Institute of Planning and Management. He is the founder of the Planman group of companies and the charity The Great Indian Dream Foundation.

Biography

Arindam is the son of Dr. Malayendra Kisor Chaudhuri, who founded the Indian Institute of Planning and Management (IIPM) in 1973. He received his Post Graduate Diploma in Planning and Entrepreneurship from IIPM in 1992, and was awarded the Academic Gold Medal. He later became the Honorary Dean for the IIPM Centre for Economic Research and Advanced Studies.

Planman Motion Pictures

The film Rok Sako To Rok Lo was Arindam's debut film venture.

Planman Motion Pictures went on to produced Bengali movies Sanjhbatir Rupkathara (2002), Dosar (2006) and the National Award winner Faltu (2006). The company also produced two more Hindi movies Mithya (2008), starring Ranvir Shorey, Neha Dhupia, Naseeruddin Shah and Vinay Pathak. and Sunglass (to be released). Another movie produced by them, The Last Lear was awarded the National Award for Best Film in English in the year 2009 by the Government of India.

Great Indian Dream Foundation

In 2002, Arindam Chaudhuri founded the charity, Great Indian Dream Foundation (GIDF). As per GIDF, it works in over three hundred villages in rural India to achieve its objectives of universal education and employment and eradicating poverty, according to its website.

Other ventures

In 2004, Arindam Chaudhuri founded Planman I:TES (renamed in 2006 as Planman Technologies), an IT services company and Planman Life, an advertising and television production company.

Also in 2004, Arindam Chaudhuri was appointed as a member of the Consultative Committee for the Planning Commission, Government of India.

n June 2005, Arindam made a second attempt at magazine publishing with Business & Economy. This was followed by a newsweekly called The Sunday Indian and a marketing magazine called 4Ps. Each of these was relied heavily on syndicated material. In 2007, he started an Indian edition of the PC Magazine under licence from Ziff Davis. He also held discussions with the publishers of Foreign Affairs and Foreign Policy to bring out an Indian edition of the magazines. His business schools also started producing the journals titled Indian Economy Review, Human Factor, Strategical Innovators and Need the Dough.

- - As of 2011 nearly 90 percent of Planman's employees and most of IIPM's faculty members were former IIPM students.

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2005 controversy

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- In the mid-2000s, Arindam embarked on an aggressive advertising campaign to promote IIPM. Full-page advertisements were published in major newspapers, with his photograph displayed prominently. The advertisements described the perks given to students and featured the slogan: “Dare to Think Beyond the IIMs”. Arindam's company spent roughly US$ 8 million on advertising in 2006, but paid no income tax in 2005 or 2006, resulting in an investigation by the Indian tax authorities.

- - In 2005, the journalist Rashmi Bansal (an alumna of IIM Ahmedabad) wrote a critical article on IIPM in the JAM magazine, parly in response to the aggressive media campaign of IIPM. In the article titled The Truth Behind IIPM's Tall Claims, she claimed that IIPM's advertising was misleading: the infrastructure in IIPM campuses outside Delhi was not up-to-mark, the scholars from world-class institutions claimed as "visiting faculty" had merely given one-time lectures, the degrees awarded by IIPM were not recognized by the Indian government, the data from the media surveys was fudged to claim top rankings and the college did not place its graduates in reputed multinationals such as McKinsey. A blogger and an IBM employee named Gaurav Sabnis discussed the article in a critical blog post titled The fraud that is IIPM.

- - Arindam, who later described the article as "the world's most stupid article", responded swiftly. IIPM wrote to Gaurav Sabnis, threatening to sue him, and obtained a court injunction against the original JAM article. JAM took the article offline temporarily. IIPM also approached Gaurav's employer IBM (from whom IIPM had sourced the laptops for its students), asking them to pressurize Gaurav to take down his blog post. Gaurav resigned from his job after IIPM threatened that its students would march to the IBM head office and burn their laptops in protest. The incident led to strong criticism of IIPM in the blogosphere, with many bloggers challenging the claims made by IIPM in its advertisements.

- - The story was later reported by the mainstream press. Businessworld, for which Rashmi Bansal was a columnist, accepted Arindam's request to cover the story in an unbiased manner. The resulting article "When the Chickens Come Home…" was skeptical of IIPM's claims. The entire episode turned into a public relations disaster for Arindam Chaudhuri, and put a dent in his reputation.

By 2007, Arindam had achieved great wealth and prominence, but also attracted criticism as a fraud and scamster. He has stated that he is "hated by a lot of people" because he challenged "the establishment" and the elite with his media business, and because he competed with the “mafia” of management education in India.

Awards

• 55th National Award presented by President of India, Pratibha Patil
• Award for Thought Leadership in Management 2009 in the Dewang Mehta Business School Awards
• The Priyadarshini Memorial Award for Excellent contribution to Management from the Priyadarshini Academy, Mumbai in 2006
• Example to Youth award from the District Rotaract Council, a part of Rotary International, in 2004
• Personality of the Decade Award from the KG Foundation in 2003
• The Management Guru Award from the Om Venkatesa Society, Chennai, India in 2000

Publications

Arindam Chaudhuri has published three books:

• Planning India, an essay on how government and society should focus on policies that benefit the bottom 80% of society.
• Discover the diamond in you, a motivational book
• Count your chickens before they hatch, a self-help guide.
• The Great Indian Dream, (co-authored with his father Dr. Malay Chaudhuri) a compilation of essays on how India can grow at over 10% to create per capita income levels of a developed country by 2025.

His Planman Group of Companies also publishes five magazines:

• Business & Economy, a fortnightly business and policy magazine
• 4Ps B&M, a fortnighly magazine on corporate news and issues
• The Sunday Indian, a news weekly in English and 14 other Indian languages
• The Human Factor, a monthly magazine on human resources and related issues

References

1. Times News Network (September 3, 2004). "Top cops, global experts converge". News report. Bennett, Coleman & Co. Ltd. Retrieved 2011-04-26.
2. Planman Consulting Services
3. GIDF website
4. "What's Shah Rukh doing in B-school?". The Times Of India. 8 June 2009.
5. Ajoy Ashirwad Mahaprashasta (25 April 2009). "Managing the nation (Interview with Arindam Chaudhuri)". Frontline. 26 (9).
6. "Rok sako to rok lo". The Hindu. Chennai, India. 8 March 2004.
7. "Setting his sights on Hollywood". The Times Of India. 21 August 2002.
8. "Taking Indian ideas to the West". The Hindu. Chennai, India. 5 October 2005.
9. Best Film in Family Welfare
10. ‘Faltu’ to be released on February 17, The Tribune, Chandigarh.
11. "The debutante". The Hindu. Chennai, India. 23 November 2006.
12. GIDF home page, original page retrieved on 16th May 2010
13. "Straight answers". Times of India. 13 September 2004.
14. ^ Siddhartha Deb (2011-02-01). "Sweet Smell of Success". Caravan. Retrieved 2011-02-01. {{cite journal}}: Cite journal requires |journal= (help)
15. {{cite web - | url = http://www.jammag.com/careers/n/showart.php?art_id=149 - | title = IIPM: Tall Claims - | author = Rashmi Bansal - | date = 2005-06-15 - | accessdate = 2011-02-01 - }}
16. Pro Kerala image reference, retrieved on 29th September 2010
17. BSchool Affair page, retrieved on 29th September 2010
18. Kareena to get Smita Patil award
19. Priyadarshini Global Awards honours 13 achievers
20. Rotaract Council felicitates Arindam Chaudhuri. The Tribune, Chandigarh
21. Of successful personalities, The Hindu.
22. "Arindam Chaudhuri". The Times Of India.
23. Times of India photo gallery reference
24. Home site, retrieved on 29th September 2010
25. Home page, retrieved on 29th September 2010
26. Home page, retrieved on 29th September 2010
27. Home page, retrieved on 29th September 2010

External links

• Arindam Chaudhuri's website
• The Great Indian Dream Foundation official website
• Planman Consulting's official website

Template:Persondata

• Indian economists
• Living people