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Avery Cardoza is an American author, professional gambler, and founder of a publishing empire with prominent reaches into the four major media — books, magazines, retail software, and Internet gaming.
Cardoza Publishing
In 1981, Cardoza gave up professional blackjack card counting and founded Cardoza Publishing, the largest gaming book publisher in the world. Its clients have included many well-known figures in the world of gambling, including Doyle Brunson, Daniel Negreanu, T.J. Cloutier, Mike Caro, Tom McEvoy, Mike Matusow and Arnold Snyder.
The Cardoza library, distributed around the world and translated into more than a dozen languages, includes over 200 gaming titles. More than ten million Cardoza books have been sold including bestsellers’ Doyle Brunson’s Super System and Super System 2 (New York Times Extended Bestseller, March 2005, #1 Amazon worldwide). Cardoza’s other book publishing company, Open Road Publishing (worldwide travel guides) and imprint Cold Spring Press (fantasy/science fiction), started in 1993 with a partner, has published more than 100 titles including an Amazon top-30 seller. Cardoza is also the author of The Complete Guide to Successful Publishing, which the Publishers Marketing Association called "the most comprehensive guide on publishing...maybe ever."
Cardoza is a five-time Gold and Platinum award-winning designer (48th annual awards, National Paperbox Association) and has designed hundreds of packaging concepts for books, multimedia software, magazines, brochures, and direct mailers, and through his former company, The Discount Guide, which operated out of offices in five Northern Californian cities, was the architect for mail order campaigns that not only have brought widespread success to his own companies, but kept many others in business.
Entertainment
The Cardoza gambling brand is also world renowned in software, where the Cardoza Entertainment line of CD ROM Windows games sold more than a million units. Avery Cardoza's Casino, acclaimed by many as the best casino simulation ever created, was released in 1997, shortly thereafter becoming a USA Today best-seller and the longest selling software entertainment SKU ever in the national warehouse clubs.
Cardoza launched Cardoza Games in 2007, an international online poker website based in London, Stockholm and Moscow. Cardoza Games was subsequently closed in 2009 so that the company could concentrate on its core publishing strengths
Avery Cardoza's Player
Cardoza founded the acclaimed national men’s lifestyle magazine, Avery Cardoza’s Player, in 2003, which soon grew to national prominence and established him as one of the top editor-in-chiefs in the country. Player published works from some of the top photographic talent, including Annie Liebowitz (Vanity Fair); celebrity photographers John Russo, Blake Little, Tomas Muscionico, and Clay Patrick Macbride; and New York Times best-selling writers Ishmael Beah (A Long Way Gone) and Michael Lewis (The Blind Side, Moneyball). The magazine also published exclusive interviews and photo shoots with a bevy of in-the-news celebrities such as Anna Nicole Smith, Joanna Krupa and Kim Kardashian. Player acquired access to celebrities who rarely made themselves available, including Oscar-winner Kevin Spacey, international film sensation and former Bond girl Michelle Yeoh (Crouching Tiger Hidden Dragon), Emmy-winners such as Jeremy Piven, and sports stars like David Wright and heavyweight boxing champion Vladimir Klitschko. After 25 issues and five years, Player succumbed to the difficult economics of magazine publishing and closed its doors, leaving behind a brief but memorable legacy, particularly in its signature "7 Deadly Sins" section.
Gambler's Book Club
Cardoza expanded his reach into the world of gambling in 2010 with the purchase of the Gambler’s Book Club, rescuing a legendary gambling institution with a history dating back to 1964 when founders John and Edna Luckman first opened its doors. Publishers of more than 250 titles — including the first manual on hold'em poker, written by David Sklansky in 1976 — and mentioned in over 1,000 others, GBC is a 3,000-book superstore of gambling books — plus a wide range of biographies, Vegas interest items, Mafia titles, and popular games such as chess, backgammon and sudoku.
Publications
- The Winner's Playbook (1994)
- Avery Cardoza's Casino Strategy Guide (1997)
- Avery Cardoza's Caribbean Stude Poker & Let it Ride (1998)
- The Basics of Winning Sports Betting (2002)
- Essential Blackjack Wisdom(2002)
- Easy Money: How to Beat 10 Casino Games (2002)
- Avery Cardoza's Casino (2002)
- Winning Casino Play (2003)
- The Basics of Winning Bingo (2003)
- Quick Guide to Winning Blackjack (2003)
- Secrets of Winning Slots (2003)
- Complete Guide to successful Publishing (2003)
- The Basics of Winning Baccarat (2003)
- Poker Talk (2005)
- The Basics of Winning Hold'em Poker (2005)
- Crash Course in Beating Texas Hold'em (2006)
- Open Road's Best of Las Vegas (2006) (with Jay Fenster)
- Internet Hold'em Poker: Plus 7-card stud, Omaha, and other games (2007)
- How to Play Winning Poker (2009)
- World Series of Poker: Tournament No-Limit Hold'em (2010)
- Winning Casino Blackjack for the Non-Counter (2010)
- Casino Craps for the Winner (2010)
- How to Win at Gambling (2010)
- World Series of Poker Official Guidebook (2010)
Video games
- Avery Cardoza's Casino
- Avery Cardoza's 100 Slots 2000 (1999)
- Avery Cardoza's Slam-Tilt Pinball (2000)
- Avery Cardoza's Video Poker (2000)
- Avery Cardoza's 500 Slots and Video Poker (2001)
Cardoza Publishing Books
Poker books published by Cardoza Publishing include:
- Power Hold'em Strategy by Daniel Negreanu
- Super System by Doyle Brunson
- Super System 2 by Doyle Brunson
- Poker Wisdom of a Champion By Doyle Brunson
- Online Poker by Doyle Brunson
- Online Holdem by Avery Cardoza
- Crash Course in Beating Texas Hold'em by Avery Cardoza
- Caro's Guide to Doyle Brunsons Super System by Mike Caro
- How to Win the Championship: Hold'em Strateges for the Final Table by T.J. Cloutier
- How To Win No-Limit Tournaments by Johnny Chan and Mark Karowe
- Championship Hold'em by T.J. Cloutier & Tom McEvoy
- The Poker Tournament Formula by Arnold Snyder
- Winners Guide to Texas Hold'em Poker by Ken Warren
- How to Beat Sit 'n' Go Poker Tournaments by Neil Timothy
- Poker Wizards: Wisdom from the World's Top No-limit Hold'em Players by Warwick Dunnett
References
- Mcmanus, James (17 December 2005). "Game Theory: POKER; Speaking Like a Winner (Even if You're Not)". The New York Times. p. 6. Retrieved 20 July 2012.