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Revision as of 04:23, 14 October 2013 by Borndistinction (talk | contribs)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)The Thailand Convention and Exhibition Bureau (also known under the acronym TCEB) is a public organization established by a Royal Decree that was published in the Royal Gazette on September 18, 2002. TCEB became operational in 2004 and has been in operation since that point in time.
The organization's main objective is to promote travel to Thailand by way of showcasing it as a destination for events such as meetings, incentive travel, conventions, and exhibitions. The TCEB refers to this objective as "MICE".
In 2011 TCEB launched a campaign entitled The Next Best Shows. The campaign would span an estimated five year time period and seeks to raise the amount of visitors and revenue before the campaign's scheduled end in 2014.
In 2013, TCEB launched THAILAND CONNECT Campaign. The campaign will focus on three pillars: diversity of Thai destinations, unrivalled business opportunities, and the high quality of Thailand’s MICE professionals. It is accompanied by a number of specific promotional packages that will extend financial support to MICE events and delegates attending MICE events in Thailand, depending on their country of origin and duration
References
- Rogers, Tony (2003). Conferences and Conventions (1st edition). Butterworth-Heinemann. p. 278. ISBN 0750657472.
- "TCEB launches 'Asean We Stand' project". The Nation (Thailand). Retrieved 25 September 2013.
- Ballard, Sam (09 SEP 2013). "Thailand aims for Chinese MICE business". Travel Daily Media. Retrieved 25 September 2013.
{{cite news}}: Check date values in:|date=(help) - Rogers, Tony (2013). Conferences and Conventions (3rd Edition). Routledge. p. 126. ISBN 041552668X.