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Juice Plus

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Juice Plus+® is a branded line of nutritional supplements containing powdered fruit or vegetable juice extracts fortified with added vitamins and nutrients. Juice Plus is manufactured by Natural Alternatives International (NAI; San Marcos, CA) and is distributed by National Safety Associates (NSA; Collierville, TN) only through direct or multi-level marketing. Several versions of the product are marketed including Orchard Blend capsules (containing unknown amounts of powdered fruit juice extracts) and Garden Blend capsules (containing unkown amounts of powdered vegetable juice extracts), chewable and gummy candy supplements for children, and a version for dogs and cats.

Product Labeling

The Juice Plus Garden Blend bottle label contains the following information. The recommended daily serving size is 2 capsules (750 g each), which contain the following nutrients (as percentages of the U.S. recommended daily intake: vitamin A (as beta-carotene) 140%, calcium 4%, vitamin E 80%, vitamin C 70%, iron 2%, and folate 70%. A 2-capsule serving contains no fat or cholesterol, 10 mg sodium, 1 g carbohydrate, and less than 1 g each of fiber and protein. The ingredients listed in descending order of amount (exact amounts not listed) are: vegetable juice powder and pulp from carrots, parsley, beets, kale, broccoli, cabbage, spinach, and tomato; gelatin, lipase, amylase, protease, cellulase, beet fiber, barley bran, oat bran, cabbage fiber, glucomannan, plant cellulose, dried plant fiber, Lactobacillus acidophillus, vegetable-derived magnesium stearate, anthrocyanins, allicin, lycopene, polyphenol catechins, Dunaliella salina (algae), and indole carbinols.

The Juice Plus Orchard Blend bottle label contains the following information. The recommended daily serving size is 2 capsules (750 g each), which contain the following nutrients (as percentages of the U.S. recommended daily intake): vitamin A (as beta-carotene) 110%, calcium 2%, vitamin E 70%, vitamin C 320%, iron 2%, and folate 35%. A 2-capsule serving contains no fat or cholesterol, 5 mg sodium, 1 g carbohydrate (less than 1 g each of dietary fiber and sugars), and less than 1 g protein. The ingredients listed in descending order of amount (exact amounts not listed) are: fruit juice powder and pulp from apple, orange, pineapple, cranberry, peach, acerola cherry, and papaya; gelatin, bromelain, papain, lipase, amylase, protease, and cellulase; apple pectin, cirus pectin, date fiber, prune powder, glucomannan, citrus bioflavenoids, dried plant fiber, Lactobacillus acidophillus, vegetable-derived magnesium stearate, anthrocyanins, polyphenol catechins, Dunaliella salina (algae), and indole carbinols.

Two capsules per day of each of these products (4 capsules in total) constitute the usual daily regimen.

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