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No Mercy is the third EP by the South Korean male pop group B.A.P released digitally on July 19, 2012, and physically on July 24, 2012 under the label of TS Entertainment. It features the singles "Goodbye" and "No Mercy".

On August 30, 2012, the repackaged version of the EP, renamed Crash, was digitally released. The repackage contained two new songs including "Crash" and Yong Guk's "I Remember" (feat. Daehyun) along with the five previous tracks.

Production background

The title of the EP was revealed on July 12, 2012 along with the album cover and tracklisting. The album jacket photos of the individual members were released on July 15 and 16, 2012 which introduced the urban pop boy concept for the promotions.

The first single from the EP is a pop-rock ballad "Goodbye" that features falsetto vocals and strong rap. The song is composed by Jeon Daun who also participated to write G.NA‘s “Because You’re My Person“ and K.Will‘s “Struck Dumb” along with B.A.P's own member Yong Guk. The B.A.P member Yong Guk also helped to pen the lyrics. "Goodbye" also featured guitarist TOP who worked with Seo Taeji over 10 years also worked on B.A.P for the single. “Goodbye” describes encouragement for fans to “never be frightened of new beginnings” and to “keep their hopes alive for their dreams.”

The second and lead single “No Mercy” is composed and produced by Marco and Jeon Daun of TS Entertainment. Once again member Yong Guk helped with the lyrics. The rapping parts of the song utilizes the Gyeongsangdo dialect. It also makes use of “samul nori“, a type of traditional Korean percussion music. This song is quite similar in comparison with group's previous singles “Warrior” and “Power", as it brings back many of the group's signature style, especially the use of whistles in the instrumental.

The third track is a hip hop-ballad song "Voicemail" and the first by the group that is entirely written by member Yong Guk. The song is about having a regret after a breakup. It also integrates the use of phone sounds in the instrumental.

The title song from the repackage version of the EP released on August 30, 2012, "Crash", is the work of Duble Sidekick and expresses the feelings of falling in love. The track has British rock base mixed with guitar sounds.

Release history

No Mercy was released digitally on July 19, 2012 under the label of TS Entertainment. The physical release was originally scheduled to be on July 19, 2012 as well but was delayed to July 24, 2012 because of the problems with the finished product. The special single "Goodbye" was released 10 days ahead of the album release whereas the lead single "No Mercy" was released on the same date as the album. On August 30, 2012, the repackaged version of the EP, renamed Crash, was released.

Tracklisting

※ Bold at the space of "Tracks" means promotional singles in each album.

Promotion

B.A.P made their first live broadcast appearance promoting the EP on the July 19, 2012 on an episode of M! Countdown, This was followed by appearances on Music Bank on the July 20, Show! Music Core on the July 21, and Inkigayo on the July 22.

The short animated music video for the track "Goodbye" was released on July 9, 2012 through YouTube along with the digital release of the special single. The video features the group's mascot concept of the Matoki which is an alien species that crash-landed on Earth, explaining the mythical origin of the group. The jacket photo of “Goodbye” reminded fans of The Beatles' Abbey Road album art cover photo.

The 48 seconds teaser clip for the music video of the title track "No Mercy" was released on July 17, 2012 while the full version was released a day later. It was directed by Hong Won-ki of Johnny Bros., who is famously known for directing music videos for Seo Taeji, Super Junior, Girls Generation, Secret and Beast. The video was also released through YouTube.

Charts

Single charts

Sales and certifications

References

1. ^ "B.A.P releases repackaged album 'Crash' + MV". allkpop.com. allkpop. August 30, 2012. Retrieved August 31, 2012.
2. ^ "Details on B.A.P's upcoming repackaged album revealed". allkpop.com. allkpop. August 23, 2012. Retrieved August 31, 2012.
3. "B.A.P's first mini album to be titled 'No Mercy'". allkpop.com. allkpop. July 12, 2012. Retrieved July 26, 2012.
4. "B.A.P's title track mv teaser "No Mercy" to be released today + new "Pop Boy" photos!". allkpop.com. allkpop. July 15, 2012. Retrieved July 26, 2012.
5. ^ "B.A.P releases video of "Goodbye" with Matoki". allkpop.com. allkpop. July 9, 2012. Retrieved July 26, 2012.
6. ^ "B.A.P trashes 50,000 copies of their new album due to color print mistake". allkpop.com. allkpop. July 18, 2012. Retrieved July 26, 2012.
7. "Gaon Chart - Search - B.A.P". Korea Music Content Industry Association. Retrieved July 26, 2012.
8. ^ Template:Ko icon "Gaon album chart". Gaon. Retrieved 2011-09-19.

External links

• No Mercy on iTunes

• Pages with empty short description
• B.A.P albums
• 2012 EPs
• Korean-language EPs