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Ronn Torossian

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Ronn D. Torossian
Ronn Torossian
Born (1974-08-25) August 25, 1974 (age 50)
Brooklyn, New York
NationalityAmerican
OccupationPublic Relations
Employer5W Public Relations
Known forFounder of 5W Public Relations
TitleChief Executive Officer
WebsiteOfficial website

Ronn D. Torossian is an American public relations executive, founder of New York City-based 5W Public Relations (5WPR), author, and political commentator.

Torossian blogs on Huffington Post and the conservative on-line magazine FrontPage Magazine, and has written a book on public relations. As a public relations executive, he is known for his aggressive tactics, and has been called by Business Week "loud, crass, buzz-obsessed... The Bad Boy of Buzz."

His public relations firm, 5WPR, was ranked the 24th-largest public relations firm by net fees in the US in 2013, with revenues of about $16 million.

Early life

Torossian was born in Brooklyn, New York. He grew up in The Bronx and attended Stuyvesant High School in New York City. While at SUNY Albany, Torossian became national president of the North American branch of Betar, the international Zionist youth movement associated with Israel's conservative Likud party. After college he moved to Israel, and co-founded with fellow Betar members and current members of Knesset Danny Danon and Yoel Hasson an organization called "Yerushalayim Shelanu" (Our Jerusalem), which promoted Jewish settlement in Eastern Jerusalem. He returned to the US after a year and a half.

Career

Torossian began his career in public relations in 1998, working with then New York City Council speaker Peter Vallone, Sr. during Vallone's trip to Israel. He also worked for the Likud Party in Israel.

Torossian founded 5WPR in 2003, and has served as its CEO during its growth to a 16-million-dollar company.

Torossian's political work has included various interests in the former Yugoslavia, including Serbian President Boris Tadić and the Albanian American Civic League, in Lebanon and elsewhere. He has worked in the former Soviet Union, including representation of Maira Nazarbayev, the wife of Bolat Nazarbayev (brother of Kazakhstan president Nursultan Nazarbayev), Vitaly Klitschko during his candidacy for Mayor of Kiev, Ukraine and representation of Rinat Akhmetov, the richest man in Ukraine.

In 2013 Torossian became more active as a political commentator, writing a regular blog at The Huffington Post and FrontPage Magazine, an online magazine of the right-wing Freedom Center.

Activities and commentary by the press

A New York Times profile called Torossian "brash and aggressively outspoken", "the consummate scrappy publicist", and "one of the New Yorkiest practitioners of this quintessentially New York profession". Referred to as a publicity guru with determination, Businessweek stated "Torossian has annointed himself the brash new face of PR ... loud, crass, buzz-obsessed ... echoes the raw, unvarnished discourse of the blogosphere." Calling him "The Bad Boy of Buzz", BusinessWeek wrote that "even in an industry fueled by hype, Torossian stands out," and that "few seem better equipped to navigate a celebrity-obsessed culture."

Clients have cited his "unlimited energy" and his unique approach to public relations as reasons for hiring him. Jameel Spencer, former CEO of Bad Boy Entertainment-affiliated Blue Flame Marketing and Advertising, called Torossian "one of my most trusted business counsels," although one client has complained that "I saw more press releases on him than any work for my firm." New York Daily News gossip columnist Lloyd Grove said "Ronn is somebody who gets it." Atlantic Monthly writer Jeffrey Goldberg called him "the most disreputable flack in New York", particularly criticizing his representation of what Goldberg called the "lunatic fringe" of Israeli politics. The New York Times said he has a reputation as "an aggressive publicist prone to sending off vitriolic e-mails."

Gawker’s Hamilton Nolan wrote that the site covered Torossian and the firm even though they were “far from the biggest players in the PR industry”, because “ embodies the public’s worst ideas about what a PR person is: loud, brash, more flash than substance, dirty, manipulative, amoral, and, in the end, not particularly bright.”

In 2009, The Jerusalem Post wrote a profile of Torossian which described his career as a "meteoric rise in the business world today". Spencer compared Torossian to former basketball player Dennis Rodman, whom "Everyone hated to play against. But if he was on your team, you loved him". A Forward story said, "His aggressive style may not always be pretty, but the results speak for themselves."

Writing

Torossian's book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations (ISBN 978-1-936661-16-9), was published in November 2011. Shanghai Daily said the " lessons from an expert on effective public relations" made it one of the top US business books of June 12, 2012. He has contributed to Newsmax, "Arutz Sheva", The Huffington Post and FrontPage Magazine.

Personal life

Torossian lives in New York City, where he owns a house at Lincoln Square he bought for $8.2 million.

Achievements and recognition

  • 2006 – Advertising Age "40 under 40"
  • 2007 – PR Week "40 under 40"
  • 2010 – Semi-finalist, Ernst & Young Entrepreneur of Year
  • 2013 – PR Communications or PR Executive of the Year, American Business Awards – Torossian was honored with a Silver Stevie Award on June 17, 2013
  • 2013 – Public Relations Agency of the Year, American Business Awards – 5W Public Relations was honored with a Gold Stevie Award on June 17, 2013

References

  1. http://www.merchantcircle.com/business/5W.Public.Relations.212-999-5585/picture/view/4595112
  2. ^ Kurutz, Steven (February 20, 2005). "Brash P.R. Guy Grabs Clients, Ink". The City. The New York Times. Retrieved September 5, 2008. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ Brady, Diane (November 12, 2007). "The Bad Boy of Buzz and His PR Problem". Businessweek. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  4. "Public Relations Firms Rankings – 2010 Worldwide Fees of Independent Firms With Major U.S. Operations". J.R. O'Dwyer Company. March 2011. Retrieved April 1, 2011.
  5. ^ Popper, Nathaniel (April 2, 2004). "Publicist scores with rappers, right-wing politicians". The Forward. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  6. "World Zionist youth movement – Home". Betar. September 23, 2011. Retrieved June 15, 2012.
  7. Popper, Nathaniel (August 28, 2009). "Birthright Scored for Picking P.R. Firm Tied To Scandal, Hard Right Politics". Forward. Retrieved April 1, 2011.
  8. ^ "Special Report – 40 under 40: Ronn Torossian". Adage.com. Advertising Age. August 7, 2006. Retrieved June 15, 2012.
  9. Herskovits, Beth (March 10, 2005). "Lebanese organization challenging Syrian occupation taps 5WPR for strategic counsel". PRWeek US (subscription required). Retrieved June 21, 2012.
  10. "Info – US lobbyists work for both sides". B92. October 26, 2006. Retrieved June 15, 2012.
  11. Fenton, Reuven (July 10, 2001). "$20M apt. 'thief': I'm still happily married to Kazakh accuser". New York Post. Retrieved June 15, 2012.
  12. "5W Public Relations". Holmes Report. October 1, 2009. Retrieved June 15, 2012.
  13. ^ http://www.frontpagemag.com/author/ronn-torossian/
  14. ^ Nolan, Hamilton. "Famous Publicists: Self-promoting publicists and clients who love them". PR Week. Retrieved February 23, 2014.
  15. Goldberg, Jeffrey (October 27, 2008). "The Jewish Extremists Behind "Obsession"". The Atlantic Monthly. Retrieved June 17, 2012. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  16. Cowan, Alison Leigh (December 29, 2011). "Rabbi Pinto's Followers Blame Aide for Missing Millions". The New York Times. ISSN 0362-4331. Retrieved June 20, 2012.
  17. Wheaton, Ken (March 10, 2008). "Ronn Torossian: No Poster Child for PR Industry". Advertising Age. Retrieved February 23, 2014.
  18. Blum, Ruthie (August 5, 2009). "One on One: 'It's all about shaping a story'". Jerusalem Post. Retrieved June 15, 2012.
  19. "For Immediate Release: Shape Minds, Build Brands, And Deliver Results With Game-Changing Public Relations". openisbn.com. OPENISBN Project. 2011. Retrieved December 10, 2011.
  20. "Business Books Top Five US". Shanghai Daily. June 12, 2012.
  21. "Ronn Torossian – America's Business". Newsmax.com. Retrieved February 3, 2014.
  22. "Ronn Torossian, CEO of 5WPR – Op-Eds". Israel National News. Retrieved February 3, 2014.
  23. "Ronn Torossian buys Dolan's digs". New York Daily News. February 20, 2014.
  24. "40 under 40". PR Week. December 3, 2007. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  25. "Ronn Torossian Named 5W Public Relations CEO selected as semi-finalist for Ernst and Young". Eturbonews.com. April 27, 2010. Retrieved June 15, 2012.
  26. ^ "Corporate Communications, Investor Relations, & Public Relations Awards Category Stevie Award Winners". Stevie Awards. American Business Awards. Retrieved June 20, 2013.

External links

Further reading

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