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World Wide Fund for Nature

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WWF
File:WWF-logo.png
Company typeCharity
IndustryEnvironmentalism
Founded11 September 1961, Morges, Switzerland
HeadquartersAv. du Mont-Blanc 1196 Gland, Switzerland
Key peopleSir Julian Huxley
Dr Claude Martin
HE Chief Emeka Anyaoku
ProductsLobbying, research, consultancy.
Revenue$499,629 Million USD (2005)
Number of employeesapprox. 4,500 (worldwide)
Websitewww.panda.org

WWF – World Wide Fund for Nature (formerly the "World Wildlife Fund", which is still used by WWF-US and WWF-Canada) is a global environment conservation, research, environmental advocacy and restoration organization. WWF is dedicated to stopping the degradation of the planet's natural environment, and building a future in which humans live in harmony with nature, by:

Currently WWF works on the conservation of three biomes: Forests, Freshwater Ecosystems, and Oceans and Coasts. These conservation works contain the bulk of the world's biodiversity, and provide the environmental goods and services upon which all life ultimately depends.

WWF promotes a factual, science-based approach to conservation, which focuses on six priority issues of global concern: forests, oceans and coasts, fresh water, endangered species, and the insidious threats of toxic chemicals and climate change. For each of these issues, WWF has developed measurable targets, and runs more than 1,200 field projects around the world in any given year.

Founding

  • 11 September 1961, Morges, Switzerland, under the name World Wildlife Fund for Animals.
  • In 1986, WWF realized that its old name no longer reflected the scope of its activities. The name was changed into World Wide Fund for Nature, retaining the WWF initials. The United States and Canada, however, retained the full old name, World Wildlife Fund for Animals.

We shan´t save all we should like to, but we shall save a great deal more than if we had never tried.

— Sir Peter Scott, one of the founders of WWF

Presidents

File:WWF logos.jpg
WWF logos 1961-2000.

International directors

WWF Services
  • James P Leape – Director General
  • Paul Steele – Chief Operating Officer
  • Thomas Schultz-Jagow – Communications
  • Dr Timothy Geer – Government & Aid Agency Coordination
  • Chiew Chong – Finance & Administration
International Conservation Programme
  • Dr Chris Hails – Programme Director
  • Dr Sheila O'Connor – Programme Audits
Regional Programmes
  • Dr Yaa Ntiamoa-Baidu – Africa/Madagascar
  • Dr Isabelle Louis – Asia/Pacific
  • Dr Magnus Sylvén – Europe/Middle East
  • Dr Georg Schwede – Eastern Europe/Central Asia
  • Dr Meg Symington – Latin America/Caribbean
Policy
  • Gordon Shepherd – International Policy
Global Issues
  • Jennifer Morgan – Climate Change Programme
  • Duncan Pollard – Forests for Life Programme
  • Jamie Pittock – Freshwater Programme
  • Dr Simon Cripps – Oceans & Coasts Programme
  • Dr Sue Lieberman – Species Programme
Legal Advisor
  • Michael R. Rogers, Barrister

Lawsuit

In 2000, the World Wide Fund for Nature sued Vince McMahon and World Wrestling Federation (now known as World Wrestling Entertainment). During the suit, the wrestling promotion was also known as WWF. The environmental organization claimed that McMahon had violated a 1994 agreement not to use the WWF initials outside North America.

A British court ruled in favor of the World Wildlife Fund. On May 5 2002, the wrestling company quietly changed its website url from wwf.com to wwe.com. An automatic editing override was used to replace every "WWF" reference on the existing site with "WWE."

However, this move did not conclude the two organizations' legal wrangling. Later in 2002, the Wildlife Fund petitioned for $360 million in damages, and the wrestling group made a counteroffer after that, leading to an undisclosed settlement. In 2003, World Wrestling Entertainment won a limited decision permitting them to continue marketing certain preexisting products with the abandoned WWF logo. In general, though, the wrestling company was obliged to issue new licensed merchandise such as apparel, action figures, video games, and DVDs with the new "WWE" acronym. WWE has reportedly considered taking steps to reacquire the WWF trademark, but has not yet officially done so.

See also

References

  1. ^ WWF Finland - History of WWF International (English)

External links

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