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Enviga is a green-tea based, caffeinated, carbonated drink currently in testing by the Coca-cola company. According to one executive, it is said to burn 50 to 100 calories per 12-oz serving by speeding up the user's metabolism.
Enviga is said to use thermogenesis, enabling those who consume a 12 oz. serving to burn 50 to 100 calories simply by drinking the beverage. When launched, industry analysts predict that beverage product will target active lifestyle consumers.
As expected, the potential new product has attracted significant media attention since its first mention by Brandweek in July 2005.
Coke and its tea-brewing partner, Nestle, maker of Nestea, will introduce Enviga in the New York City-New Jersey metro area and Philadelphia on November 6. It will launch nationally in February and in Latin America, Europe and Asia later next year. Quoted from Cox News Service reportor Duane Stanford.
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