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| Nutritional value per 1 double sandwich (304 grams) | |||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 970 kcal (4,100 kJ) | ||||||||||||||||||||||||||||
| Carbohydrates | 40 g | ||||||||||||||||||||||||||||
| Sugars | 10 g | ||||||||||||||||||||||||||||
| Dietary fiber | 2 g | ||||||||||||||||||||||||||||
| Fat | 62 g | ||||||||||||||||||||||||||||
| Saturated | 25g | ||||||||||||||||||||||||||||
| Trans | 1 g | ||||||||||||||||||||||||||||
| Protein | 60 g | ||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||
| Other constituents | Quantity | ||||||||||||||||||||||||||||
| Cholesterol | 210 mg | ||||||||||||||||||||||||||||
| Energy from sandwich | 570 kcal (2,400 kJ) | ||||||||||||||||||||||||||||
This information is effective as of March 2013. | |||||||||||||||||||||||||||||
| Percentages estimated using US recommendations for adults, except for potassium, which is estimated based on expert recommendation from the National Academies. Source: www.wendys.com | |||||||||||||||||||||||||||||
The Baconator sandwich is a hamburger sold by the international fast-food restaurant chain Wendy's.
History
The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerri Anderson. The addition of the product was part of a push to add menu items that appeal to the 18- to 34-year-old demographic and expand late-night sales. This product and others, coupled with a new advertising program, contributed to an increase in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007.
Naming and trademarks
The name Baconator is a federal and international trademark of Wendy's International, for use in the US and internationally. On June 17, 2008, Baconator became a registered federal trademark.
Advertising
As a cross promotion with the Canadian Football League, the Baconator has been named the official burger of the league. They held a promotion running from April–May 2009 in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw to win an Xbox 360 by texting the number, the person could enter the numbers online to win a chance to compete in a halftime CFL contest to build a giant Baconator, with the winner getting $25,000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore T-shirts advertising the contest. On August 14, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at the Rogers Centre.
See also
- BK Stacker – a similar product from Burger King.
References
- United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
- National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). "Chapter 4: Potassium: Dietary Reference Intakes for Adequacy". In Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). pp. 120–121. doi:10.17226/25353. ISBN 978-0-309-48834-1. PMID 30844154. Retrieved 2024-12-05.
- Andrew Martin (2007-11-24). "A Turnaround Plan That Includes Baconators". the New York Times. Retrieved 2007-12-11.
The company has improved its marketing, with quirky 'red wig' television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says.
- "Wendy's review continuing". USA Today. 2007-10-25. Retrieved 2007-12-11.
The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business.
- Kick for a Million Details
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