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American Greetings

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American Greetings is the world's largest publicly traded greeting card company. It is based in Cleveland, Ohio.Perhaps their best known copyrighted property is Strawberry Shortcake.

Founded in 1906 by immigrant Jacob Sapirstein (1885-1987),who sold cards from a horse-drawn cart,it has continued to be run by members of his family.His oldest son Irving I. Stone,as he shortened his name,was stuffing envelopes for him at five,handled the business during his father's illness when he was nine,and worked for the company fulltime on leaving high school.He was succeed as CEO by his son-in-law Morry Weiss in 1987,and took the title "Founder-Chairman",previously held by his father,when Weiss became chairman in 1992,before Stone died in 2000.In 2003 Morry Weiss's sons Zev and Jeffrey became CEO and President respectively,Morry Weiss remaining Chairman.

See also: cardmaking.

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