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Borsheims (/ˈbɔːrʃaɪmz/ BOR-shymz) is a luxury jewelry store that sells fine timepieces and home decór in Omaha, Nebraska. The store was founded in 1870, and has been a subsidiary of Berkshire Hathaway since 1989.

Louis Borsheim started Borsheims in downtown Omaha in 1870. The business was sold to Louis Friedman and his son Ike in 1955. Both owners retained the Borsheims name.

In 1986, Borsheims moved to the Regency Court Mall. In 1989, investor Warren Buffett purchased a majority of Borsheims stock, making it part of his holding company, Berkshire Hathaway.

Borsheims is led by Karen Goracke, who became Borsheims president and CEO in 2013. The store maintains an inventory that includes more than 100,000 pieces of jewelry and watches.

It has been the location of Berkshire shareholder-only events held in association with its annual general meeting.

History

Louis A. Borsheim

In 1870, Louis A. Borsheim-a Norwegian immigrant and silversmith-began his independent jewelry business that would later become known as the pre-eminent store in downtown Omaha's shopping district. Brown and Borsheim, located at 222 S. 16th Street, served customers by being expert watchmakers and jewelers with reasonable prices. In 1907, Louis A. Borsheim sold his interests in Brown and Borsheim and founded a new jewelry store at 506 S. 16th Street known as Louis A. Borsheim, where he sold elegant jewelry and watches, leather goods and novelties, glass vases and bowls, and gold pocket knives and cigar cutters. In 1922, Louis A. Borsheim passed away and the business continued under his wife and two sons, John and Alfred. They moved the store to 1614 Farnam Street in 1926 and renamed it Borsheim's Jewelry, where they specialized in diamond rings, watches, and clocks. For a short time, Borsheim's Jewelry also operated a store in Council Bluffs, Iowa that served as the official watch inspection site for all railcars entering Omaha.

Louis and Ike Friedman

In 1947, John and Alfred Borsheim sold the business to Louis Friedman and his son, Ike. While Louis and Ike Friedman kept the Borsheims name, they ushered in a new era of success for the jewelry store. Ike, a dynamic businessman who bought in volume and paid in cash, developed a reputation for passing on the savings to customers. This business philosophy still guides the company today.

Berkshire Hathaway

In 1986, Borsheims had outgrown the 8,000 square feet facility in downtown Omaha and moved to the anchor position in Regency Court with 23,000 square feet. In 1989, renowned investor Warren Buffett purchased a majority stake in Borsheims, making it part of his famous holding company, Berkshire Hathaway. As part of the Berkshire Hathaway family, Borsheims grew exponentially and gained global notoriety.

Continued Growth

In 2006 to accommodate customers' growing needs, Borsheims expanded their space to 62,500 square feet, including a large watch department, china gallery, and a full-service jewelry repair and design shop. The store maintained more than 100,000 pieces of inventory, and continues to serve an international clientele spanning 50 states and six continents today.

In 2020, Borsheims celebrated their 150th anniversary, and continues to evolve and innovate to meet customers' tastes, preferences and needs. Their business philosophy, legendary Borsheims Price and relationships with customers continue to play an integral part in the company's success.

Community and Philanthropy

As an Omaha institution for more than 150 years, Borsheims is proud to give back to the community that has given them so much. Corporate citizenry is part of the fabric of the company and echoes Borsheims’ vision to be part of the special moments in customers’ lives. As the Chairman, Warren Buffett, has been known to say, “Someone is sitting in the shade today because someone else planted a tree long ago.” It is through the “Borsheims Gives” program that Borsheims strives to live this sentiment.

Women's Initiatives

As a woman-led business, Borsheims understand the importance of supporting area female-focused organizations. Their past support has been towards organizations such as the Women’s Center for Advancement, A Time to Heal, The Women’s Fund, Santa Monica House, and many more. Associates have helped conduct interview preparation classes and organized donations to career closets. Borsheims support has also extended to exposing young students to the craft of jewelry as a future career path. As an evolving business they look forward to continuing and evolving our support to meet our communities’ needs.

Local Child Initiatives

Children-focused organizations have historically been major recipients of Borsheims’ philanthropic efforts. They have long supported Jewelers for Children, an industry-wide initiative to provide for children in need. Locally, Borsheims supports many child-centered organizations through mentoring, organizing necessity drives, fundraisers, and more.

Omaha Area Initiatives

Omaha’s long tradition of community support has been knitted into Borsheims corporate citizenry. As a big, small town Borsheims supports the companies and people that power the city. Whether its legacy institutions or up and coming non-profits, they're proud to direct dollars that make Omaha, Omaha.

Matching Dollars in Support

Borsheims is proud to support employees’ philanthropic efforts financially. Whether they provide hours or dollars in support to local organizations, then Borsheims will match up to $500 in additional support. They believe their people are the most important investment, and are proud to support what matters to them.

Stewardship in Business

Social responsibility is equally important to Borsheims as their philanthropy. Through both their Kalahari Dream Diamond Collection and Signature Diamond Collection, Borsheims strives to provide ethically and responsibly sourced diamonds. It’s as simple as buy a diamond and help change a community. These global initiative aims to change lives by fostering growth and education initiatives through diamond mining production.

Signature Service

With friendly industry experts that are passionate about customer service, Borsheims prides itself on providing personalized assistance on customers' services- from the initial inquiry and purchase, to the lifetime of care that will follow.

The Iconic Borsheims Box

There’s something about a gift from Borsheims. And it begins with the signature silver box with a burgundy ribbon. All purchases will arrive in Borsheims signature wrapping - the silver box with the burgundy ribbon. It is their pleasure to provide this complimentary service for any items purchased from Borsheims or borsheims.com with the exception of final sale pieces.

References

1. Podsada, Janice (2013-10-08). "Warren Buffett's pick for Borsheims CEO took six-year break on rise to the top". Omaha.com. The Omaha World Herald. Archived from the original on 2014-02-26. Retrieved 2014-02-26.
2. "Archived copy". Archived from the original on 2014-03-08. Retrieved 2013-10-14.{{cite web}}: CS1 maint: archived copy as title (link)
3. Buffett, Warren. "Berkshire Hathaway Inc. Annual Report 2016" (PDF). Berkshire Hathaway. p. 27. Retrieved 26 February 2017.

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