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Infibeam Avenues Limited
Infibeam logo
Company typePublic
Traded asNSE: INFIBEAM
BSE: 539807
IndustryInternet
Founded2007 (2007)
FounderVishal Mehta
HeadquartersAhmedabad, India
Area servedIndia, Middle East
ServicesOnline payments, Internet services (data centres, domains), e-commerce software
Revenue₹300 crores/₹3 billion
Number of employees1300 (in 2015)
Websiteia.ooo

Infibeam Avenues Limited is an Indian multinational company that offers digital payments, e-commerce software and internet services. The company was founded in 2007 and is headquartered in Ahmedabad, India. In 2019, its consumer ecommerce website Infibeam.com was acquired by Suvidhaa Infoserve and now operates as Suvideals.ooo.

Infibeam has offices in Ahmedabad, Delhi, Mumbai and Bengaluru. The company became India's first E-commerce company to file an IPO, in July 2015.

History

Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell and Amazon.com in the United States for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Amazon employees. He funded the company by selling his personal assets rather than opting for external equity funding. The company was started with an initial capital of ₹100-150 million. Infibeam.com started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', India's first e-book reader and later launched its successor Pi2, and a media device, Infibeam Phi.

Acquisitions

In 2008, Infibeam acquired Picsquare.com, a personalised photo printing website. In 2014, it acquired Odigma, a digital marketing company, for US$5 million. In 2017, it signed a Memorandum of Understanding (MOU) to acquire DRC Systems, a provider of enterprise ERP solutions and customized software for e-commerce applications.

In 2017, Infibeam merged with CCAVenue, India's largest payment gateway by transactions, in a deal that valued the payment gateway at $289 million.

In May 2018 Infibeam Inc. acquired 100% shareholding of Vavian International Ltd. The deal was valued $1.17 million, this made Vavian International a direct subsidiary of Infibeam Global EMEA FZ-LLC, a subsidiary of Infibeam Incorporation Ltd. In June 2020, Ravi Omprakash Agrawal became the largest individual shareholder in Infibeam Avenues Limited.

Partnership

In October 2020, the company signed a deal to license its e-commerce and payment software to Jio Platforms, Reliance Jio's digital platform venture. In 2017, Infibeam and its other partners received a contract to manage the Government e-Marketplace (GeM) portal.

Financials and fall in share price

Though the company had posted healthy profits after taxes in the previous two financial years, the company posted a net profit after tax of less than 1.2 crores in FS 2016–17. However this did not prevent its share price from continuing to soar up in 2017 and 2018 as stock analysts continued to forecast high share prices. Finally, on 29 September 2018, the company's share price crashed by 70%, from Rs. 212 in the previous week to Rs. 53.8, after a whatsapp message circulated sparking rumours of the company's poor financial health.

Businesses

Infibeam's businesses include e-commerce platform software service through 'buildabazaar.com', digital Payments, domain names and other internet services. The turnover of the company was reported to be ₹10 billion as of November 2013.

Digital Payments

Infibeam invested $8.9 million in payment gateway CCAvenue in 2016. In Feb 2017, it announced further investment and likely merger with CCAvenue. In May 2018, Infibeam Inc invested $1.17 million acquiring the 100% stake in Vavian International Ltd, a UAE-based payment gateway. Vivian claims to process of about 2,500 transactions with a transaction value of AED 2 million.

Online retailing

Infibeam.com, the online retail website of the company, sells books, electronics and lifestyle products. The website has a selection of 12 million products across books, electronics, lifestyle, gifts and media. In 2011, the company established Infibeam Logistics, its own logistics arm in major Indian cities. In September 2010, infibeam was among Economic Times's Top 5 Digital Brands in the e-commerce category. Infibeam's acquisition of customer base at very low cost has been recorded as a B-school case study by Ivey Publishing. Infibeam is the only authorised online seller of iPhones in India. It also owns Picsquare.com, a digital photo printing and personalised gifts website.

E-commerce platform

Buildabazaar is a Saas platform built by Infibeam with operations in India and MiddleEast. The company initially extended its e-commerce platform to build online stores for HiDesign, TTK Prestige and Crossword Bookstores and NDTV Shopping In 2011, the e-commerce platform was opened to everyone through Buildabazaar, which allows users to create their own web store. Buildabazaar was awarded ‘The Game Changing Idea of The Year’ Award by The Economic Times at ET RETAIL AWARD 2014. The platform was launched in the Middle East region in 2014. It has 30,000 stores as of March 2015. The company announced in 2018, that its ecommerce business had achieved break even point and its consolidated net profit grew by 53%

ThemeJungle

The theme store- ThemeJungle is subsidiary of BuildaBazaar. The website launched in January 2018 to support BuildaBazaar stores. It is a marketplace of various themes designed by professional designers. Until May 2018, ThemeJungle has uploaded over one hundred free premium themes.

Music streaming platform

Infibeam Digital Entertainment (INDENT), a subsidiary of Infibeam established in 2012, builds Music Streaming and Download Platform solutions for Music Labels, Brands and OEMs. In 2013, the company built Sony Music's Jive HD streaming and downloading app embedded in Sony's Xperia smartphones.

Digital marketing services

The company offers Digital Marketing Services through its subsidiary ODIGMA, which it acquired in 2014. ODIGMA employs serves digital marketing campaigns for brands.

Generic top level domain name registry

Main article: .ooo

Infibeam owns the license of the generic top level domain (gTLD) '.ooo' granted by Internet Corporation for Assigned Names and Numbers (ICANN). It launched the '.ooo' domain for trademark holders on 22 September 2014.

Logistics aggregation platform

ShipDroid, a logistics aggregation platform launched in January 2015, to provide uniformity of logistics services to small merchants across all courier partners. The platform covers 20,000 pincodes across 600 cities. The platform lets merchants choose modes of delivery such as surface, rail, or air mode, and can opt for delivery commitment SLAs such as express or regular.

Marketplace

In August 2013, Infibeam launched the e-commerce marketplace Dhamaal.com in association with CCAvenue. Dhamaal has a selection of 1fifteen million products. The website is built on Buildabazaar platform, and is extended as a co-branded marketplace with fifty Indian banks.

E-book reader

In February 2010, Infibeam launched Pi, an e-book reader that uses E-Ink electronic paper technology. Pi has a six-inch screen with eight level grayscale non-backlit display. The device has the capability to play music files, read Word documents and also supports 13 Indian languages. In 2011, Infibeam launched the second version of its e-book reader, Pi2. Pi2 is a touchscreen device and has wireless connectivity. They claim the battery power lasts up to 8,000 page reads. The company has over 500 thousand e-books on its web store which readers can access from the reader to purchase e-books. Infibeam followed the Pi2 with an Android tablet called Phi.

Recognition

In February 2018, Infibeam was ranked 418th in The Financial Times and Statista's FT1000 High Growth Companies Asia - Pacific 2018.

Infibeam was conferred with Consumer Durable & E-Retail of the Year Award at E-Retail Award 2018 by Franchise India held on 16–17 April 2018 in JW Marriott Hotel, New Delhi. At the same award function, Infibeam's subsidiary CC Avenue was conferred with "Best Innovation in E-Commerce Payment".

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