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Numanuma is a strong Internet meme based around a catchy Romanian techno song called Dragostea Din Tei by O-Zone, a Romanian band.
"Numanuma" specifically refers to a Flash-based video of a fat kid singing along energetically on his webcam. All traces found so far seem to be clipped and out-of-sync near the end of the song.
There are a number of other videos using the song, including several Japanese cartoons and a Lego dancing video.
Joi Ito has a good post discussing this current and growing meme.