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Numanuma is a Internet meme based around the Romanian techno song Dragostea Din Tei by O-Zone.
"Numanuma" specifically refers to a Flash-based video of 19-year-old American Gary Brolsma lip-synching the song energetically on his webcam. All traces found so far seem to be clipped and out-of-sync near the end of the song.
Gary Brolsma first posted his "Numa Numa Dance" on Newgrounds.com on December 12, 2004. Since then it has popped up hundreds of websites and blogs and made appearances on both CNN and VH1's "Best Week Ever."
Gary Brolsma is a teenager from the New York City suburb of Saddle Brook, New Jersey. Brolsma, reportedly, is not happy with his fame. According to The New York Times, he has become an "unwilling and embarrassed web celebrity". Brolsma has since stopped taking phone calls from the media, cancelling an appearance on NBC's Today Show and not taking calls from The New York Times regarding the story.
Gary Brolsma's Numanuma flash video has become one of the most famous flash videos since the birth of the Internet. In many ways, Dragonstea Din Tei, O-zone, Numanuma, and even Gary Brolsma have become household phrases across America and the world.
There are a number of other videos using the song, including several Japanese cartoons based on 2ch Japanese ASCII art and a Lego dancing video.
Joi Ito has a good post discussing this current and growing meme.
See also: Internet phenomenon
External links
- Numanuma video (main site)
- Original Numanuma video
- Joi Ito: O-Zone madness
- Japanese cartoon video
- Lego dancing video
- MSNBC "You go, Gary! 'Numa' takes Web by storm"