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Star Jalsha was officially launched on 8 September 2008 and was also available on www.startv.in In 2011, it was launched on OSN platform in Middle East.
On 17 June 2012, during a special event Chalo Paltai, it rebranded with a new diamond star logo and graphics for the first time since its launch. On 22 November 2012, the channel was launched in UK.
All the shows of Star Jalsha were available on Hotstar (now Disney+ Hotstar) since 11 February 2015.
The channel launched its own high-definition feed, along with Jalsha Movies HD, on 14 April 2016. They were the first Bengali-language HD channels in India.
In 2018, Sagnik Ghosh became the head of the channel. On 17 February 2019, during a special event called Jalsha Doshe Dosh, the channel rebranded for the second time from a white logo with red accents to a red logo with blue accents. It also introduced new coloured graphics after almost 7 years, which are not red and white in the history of the channel, but predominantly turquoise blue with the hints of golden and yellow. The serials also no longer use their own logo. Instead, they use the logo given by Star Jalsha. However, in recent past, the reality shows and events have featured their own logos in the channel with Star Jalsha's Bengali font Kohinoor Bangla.
On 2 October 2021, Star Jalsha, along with other foreign television channels that did not provide clean feeds, was temporarily suspended from broadcasting in Bangladesh. However, on 18 October, Star Jalsha resumed broadcasts in the country with clean feed.